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Search Engine Watch January 9, 2011 Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.  |
Search Engine Watch July 14, 2009 Eric Enge |
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy?  |
Search Engine Watch August 10, 2010 Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.  |
Search Engine Watch October 8, 2009 Sage Lewis |
Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how.  |
Search Engine Watch February 17, 2009 Carrie Hill |
Marketing your SMB with Time & Elbow Grease, Part 1 This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments - aside from the time and effort it takes to research and implement these changes.  |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.  |
Search Engine Watch May 20, 2009 Eric Enge |
Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results.  |
Search Engine Watch April 15, 2011 Rob Chant |
Introduction to Google PageRank: Myths & Facts Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it.  |
Search Engine Watch July 16, 2009 Sage Lewis |
Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?  |
Search Engine Watch July 27, 2009 Ron Jones |
Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.  |
Search Engine Watch January 6, 2011 Guillaume Bouchard |
Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.  |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.  |
Search Engine Watch June 3, 2008 Mark Jackson |
Google PageRank isn't the Same as Ranking in Google Many webmasters are obsessed with the PageRank Google assigns their site. But why? They don't understand that a higher PageRank number doesn't necessarily mean better rankings.  |
Search Engine Watch January 20, 2011 Justilien Gaspard |
Alternative Ways to Find Sites for Link Building When trying to build links, you don't have to rely only on organic search for your research. Here are some additional sources.  |
Search Engine Watch September 1, 2010 Jeremy Bencken |
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.  |
Search Engine Watch March 8, 2011 Kristi Hines |
Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.  |
Search Engine Watch October 28, 2010 Garrett French |
How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.  |
Search Engine Watch June 3, 2009 Kevin Newcomb |
Google Changes Course on Nofollow Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case.  |
Search Engine Watch June 15, 2010 Kristi Hines |
Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.  |
Search Engine Watch June 11, 2009 Justilien Gaspard |
Link Marketing for Drop Shipping Retailers It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products.  |
Search Engine Watch March 31, 2011 Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.  |
Search Engine Watch November 4, 2002 Danny Sullivan |
Google Sued Over PageRank Decrease Google finds itself now being sued by a site owner who saw a decrease in the PageRank score reported to those who use the Google Toolbar.  |
Search Engine Watch July 13, 2010 Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.  |
Search Engine Watch July 1, 2010 Justilien Gaspard |
Developing a Custom Link Building Campaign A custom link marketing campaign will increase your quality links and increase your online exposure. Here's how.  |
Search Engine Watch August 12, 2010 Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.  |
Search Engine Watch February 27, 2011 Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.  |
Search Engine Watch November 3, 2009 Eric Enge |
Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.  |
Search Engine Watch April 28, 2011 Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.  |
Search Engine Watch November 12, 2009 Justilien Gaspard |
Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics.  |
Search Engine Watch December 10, 2009 Justilien Gaspard |
Rethinking your Link Marketing Strategies Tips for improving your rankings for budgets of all sizes.  |
Search Engine Watch February 20, 2009 Chris Boggs |
Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.  |
Search Engine Watch March 18, 2011 Rob Chant |
How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.  |
Search Engine Watch June 17, 2009 Kevin Newcomb |
Following the Nofollow Kerfuffle Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?  |
Search Engine Watch February 2, 2009 Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?  |
Search Engine Watch September 10, 2010 Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.  |
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne |
The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.  |
Search Engine Watch May 6, 2010 Justilien Gaspard |
Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.  |
Search Engine Watch March 3, 2009 Carrie Hill |
SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.  |
Search Engine Watch February 26, 2011 Judith Lewis |
Top 9 Ways of Being a Link Magnet Some are obvious, and some may surprise you...  |
Search Engine Watch February 17, 2011 Justilien Gaspard |
Making Link Building More Rewarding Some ways to make the work of link marketing more rewarding, and get some links at the same time.  |
Search Engine Watch May 18, 2010 Eric Enge |
SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.  |
Salon.com August 29, 2002 Farhad Manjoo |
Meet Mr. Anti-Google A crusading webmaster says the popular search engine's page-ranking algorithm is "undemocratic."  |
Search Engine Watch July 23, 2009 Justilien Gaspard |
Link Marketing Opportunities in Your Backyard You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town?  |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.  |
Search Engine Watch October 26, 2010 Jeremy Bencken |
How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.  |
Search Engine Watch July 27, 2010 Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.  |
Search Engine Watch June 25, 2009 Justilien Gaspard |
Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.  |
Search Engine Watch June 4, 2009 Sage Lewis |
The Best Links Come from Knowing Thy Self Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.  |
Search Engine Watch October 19, 2010 Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme.  |
Search Engine Watch February 1, 2011 Garrett French |
The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.  |