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Search Engine Watch
August 24, 2010
Eric Enge |
Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time.   |
Search Engine Watch
September 22, 2009
Eric Enge |
How to Chase the Long Tail Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it? |
Fast Company
Pavithra Mohan |
Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles Google launched the open-source Accelerated Mobile Pages project -- in an effort to make web pages load more quickly and improve the mobile user experience. |
CRM
August 24, 2012 |
Genesys Research Finds Big Businesses Shy Over Social CRM Very few companies list their social media sites on their Contact Us pages. |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
Search Engine Watch
October 16, 2009
Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
Fast Company
Neal Ungerleider |
Now You Can Go Shopping On Twitter Twitter is beginning to roll out pages for products and places with e-commerce integration. The pages are part of the social networking site's increasing foray into e-commerce and monetization. |
Search Engine Watch
August 26, 2008
Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
Search Engine Watch
June 1, 2010
Eric Enge |
Search Engine Optimization is Unfair To avoid injustices in the world of SEO, you must consistently invest in arming yourself with knowledge about SEO. Here's how to get the traffic and deserve it, too. |
Information Today
April 1, 2014 |
Thomson Reuters Rolls Out WestlawNext Updates Thomson Reuters added two new features to its WestlawNext online legal research service: Custom Pages and eLibraries. |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch
January 17, 2007
Eric Enge |
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. |
Search Engine Watch
May 2, 2001
Danny Sullivan |
Avoiding The Search Gap Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive... |
Search Engine Watch
April 8, 2009
Eric Enge |
Operating Web Sites in Multiple Countries Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. There's a real risk that the search engines will see them as duplicate content. |
Fast Company
Pavithra Mohan |
Facebook Now Lets You Curate Your News Feed Facebook revealed that mobile users will now be able to curate and personalize their news feeds by selecting the friends and pages whose posts will appear up top. |
Search Engine Watch
October 29, 2010
Rob Chant |
Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. |
Search Engine Watch
July 27, 2009
Ron Jones |
Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. |
Search Engine Watch
August 19, 2010
Jason Tabeling |
The Growing Importance of Search Networks and Partnerships Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
Entrepreneur
September 2005
Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Search Engine Watch
May 6, 2009
Eric Enge |
Look to Your Other Opportunities Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller, but there's less competition in image search, product search, news search, and other verticals. |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
Search Engine Watch
November 3, 2009
Eric Enge |
Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. |
Search Engine Watch
November 19, 2009
Jason Tabeling |
Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results. |
Searcher
January 2007
Barbara Quint |
Searcher's Voice - Help! How do you move commercial Internet organizations to improve what's being offered for free? |
PC Magazine
May 17, 2006 |
Bits & Bites v25n10 Google has recently been granted a patent for a voice interface for search engines. |
ONLINE
Jan/Feb 2002
Marydee Ojala |
Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused... |
Search Engine Watch
October 28, 2010
Garrett French |
How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site. |
Search Engine Watch
January 3, 2001
Danny Sullivan |
Survey Finds Search Engine Referrals Low New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising... |
Search Engine Watch
April 12, 2010
Bas van den Beld |
How to Gain Traffic Using Twitter, YouTube Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources. |
Search Engine Watch
February 9, 2011
Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
Search Engine Watch
January 13, 2009
Mark Jackson |
Should Your SEO Strategy Target the Head or the Long Tail? If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. |
IEEE Spectrum
February 2006
Menczer et al. |
Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users. |
Information Today
November 5, 2015 |
Alexander Street Press Debuts Food Studies Archive Alexander Street Press introduced the Food Studies Online collection, which is composed of 80,000 pages of primary source materials, images, and secondary works. |
Search Engine Watch
June 16, 2009
Eric Enge |
Combining Trust and Relevance When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? |
Search Engine Watch
February 24, 2009
Aaron Shear |
Spending in a Tough Market Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
T.H.E. Journal
August 2002
Killmer & Koppel |
So Much Information, So Little Time Evaluating web resources with search engines |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
October 4, 2010
Ray "Catfish" Comstock |
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance. |
Search Engine Watch
November 17, 2008
Frank Watson |
Creating Simple, Yet Impressive Charts A graph can illustrate the results of your SEO efforts in ways that numbers just can't. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
Search Engine Watch
March 9, 2010
Eric Enge |
Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. |
Search Engine Watch
October 1, 2010
Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. |
Entrepreneur
May 2007
Janelle Elms |
Along for the Ride Find out how search engines can drive visitors to your ebay listings. |
Information Today
June 12, 2008
Avi Rappoport |
New Robots Exclusion Protocol Agreement Among Yahoo!, Google, and Microsoft Live Search The search engines banding together and the publishers proposing their own solutions make it likely that there will be more conflict in the future with end users and libraries stuck in the middle. |
The Motley Fool
February 2, 2005
Stephen D. Simpson |
Cummins' Cyclical Paradox Heavy-duty engine maker posts a good quarter, but is the cycle peaking? |
Search Engine Watch
December 2, 2008
Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch
November 8, 2010
Josh McCoy |
Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth. |
Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
