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BusinessWeek January 17, 2005 Brian Grow	Tapping A Market That Is Hot, Hot, Hot With Hispanics' wealth and population rising three times faster than the U.S. average, the FDIC predicts that they will account for more than 50% of U.S. retail banking growth over the next decade, yet 56% have no bank accounts.
Bank Technology News March 2001 Daniel Joelson	U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances...
Knowledge@Wharton August 13, 2003	Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity.
IDB America August 2001 Charo Quesada	A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues...
U.S. Banker March 2007 Lee Conrad	Hispanic Demographic Commands Top Attention The Hispanic demographic is becoming ever more promising for mainstream and niche banks alike. But don't believe the Hispanic business owner is like the average business owner. He's not.
InternetNews April 14, 2004 Robyn Greenspan	Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language.
BusinessWeek March 15, 2004 Brian Grow	Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready?
Prepared Foods February 2008 William A. Roberts, Jr.	Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base.
BusinessWeek March 15, 2004	How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs
Salon.com May 30, 2001 Richard Rodriguez	Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans?
Investment Advisor February 2010	Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients.
FDIC FYI April 22, 2005	FYI: An Update on Emerging Issues in Banking How can bankers and realtors help the rapidly growing Hispanic population realize the American dream of homeownership? Bridging the information gap that Hispanic households have about the home-buying process is a good start.
Investment Advisor November 2009 Savita Iyer-Ahrestani	Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors.
Food Processing September 2012 Diane Toops	The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups.
Registered Rep. October 23, 2003	Learn Spanish: Grow Your Business Hispanics are woefully underserved by the financial services industry. With rising incomes and a growing population Latinos are now being targeted by financial services companies.
Entrepreneur June 2003 Kim T. Gordon	¿Se Habla Espanol? If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Search Engine Watch June 22, 2004 Anne Kennedy	Search Marketing & the Spanish Speaking Internet Looking for the hottest market potential in search? Search en Espanol. A special report from the Search Engine Strategies 2004 Conference.
CRM February 1, 2007 Jessica Sebor	Hispanic Marketing Goes to Universidad The first Hispanic-focused marketing courses crop up at Midwest colleges and online, speaking to a need in the workforce for multicultural marketers.
Job Journal May 2, 2004 Julia Hollister	California's Latino Population a Driving Force Demand for bilingual skills goes up with Latinos' purchasing power.
InternetNews January 12, 2004 Pamela Parker	Habla Interactive? Online Hispanic publishers unite to push their collective agenda with advertisers.
BusinessWeek June 5, 2006 Brian Grow	Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge.
InternetNews January 26, 2004 Janis Mara	AOL Latino Signs Major Brand Sponsors As the Hispanic market grows, online and off, sponsors take interest.
The Motley Fool October 13, 2011 Shubh Datta	P&G: Hola, Latinos! Procter & Gamble looks to focus its attention on the Hispanic market.
Prepared Foods July 16, 2007 Tom Zind	A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous.
Foundation News & Commentary Sep/Oct 2006 Emmett D. Carson	The Black/Brown Divide There is much that foundations can do to improve relations between Mexican and African Americans. By creating a shared dialogue, foundations can assist African and Mexican Americas in finding and acting on their mutual self-interest.
CRM June 1, 2005 Alexandra DeFelice	On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group.
Mother Jones August 2000 Linda Weber	Star Spanglish Banner As this sampling attests, writers, musicians, and filmmakers have thrown Hispanic and U.S. cultures into the blender, and audiences -- both Latino and Anglo -- are sipping the bilingual, bicultural concoction con sabor.
Financial Planning April 1, 2011 Eduardo Ramos	Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into.
BusinessWeek December 29, 2010 McCormick & Jones	A Changing Census Tilts Toward the GOP Their gains in House redistricting could mean an advantage in the 2012 Presidential race.
U.S. Banker February 2007 Karen Krebsbach	Marketing: Affluent Asian Americans Elusive for Some Banks While a number of banks, like Los-Angeles-based Nara Bancorp and Wilshire Bancorp, were created to sell predominantly to Korean Americans or Chinese Americans, other banks in other parts of the U.S. have struggled to make the Asian American market a natural fit.
The Motley Fool March 25, 2004 Selena Maranjian	Population Growth Affects Stocks Today's demographic trends can boost or derail your portfolio.
National Real Estate Investor May 1, 2006 Jennifer Popovec	Targeting the Ethnic Shopper The shopping center industry as a whole has yet to reach ethnic consumers, despite the prospect of capturing hefty revenues -- and the majority of retail real estate owners across the nation have no formal strategy for tapping the wallets of these growing populations.
Fast Company February 2011 Malia Wollan	How Pantelion Films Lures Latinos to the Box Office Lionsgate's Pantelion Films wants to do for Hispanic filmgoers what Tyler Perry has done for African-Americans. Is this progress?
Salon.com January 9, 2001 Alicia Montgomery	Lady Bountiful? Linda Chavez's "charity" to an illegal Guatemalan immigrant may cost her a Cabinet post. Her critics say it's the only nice thing she's ever done for Latinos...
BusinessWeek March 15, 2004	P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy
BusinessWeek July 12, 2004 Alexandra Starr	It Takes More Than A Little Espanol What's hampering Bush's efforts to woo Hispanics?
Food Processing October 2005 John L. Stanton	Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics.
The Motley Fool July 11, 2011 Aimee Duffy	What Every Company Can Learn From Kraft Kraft's renewed focus on the U.S. Hispanic market is a brilliant move.
BusinessWeek March 15, 2004	Here Come The Latino Home Buyers Former HUD Secretary Henry Cisneros says by decade's end, this group will buy some 3 million homes, including thousands from his company
Job Journal September 9, 2007 Rich Heintz	Despite Tough Political Climate, Hispanic Workers Make Impressive Progress Hispanic workers are among the fastest-growing segments of the US labor force -- and also one of two groups reporting the highest levels of severe discrimination in the workplace.
Entrepreneur October 2003 Melissa Campanelli	Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right?
BusinessWeek March 15, 2004 Roger O. Crockett	Why Are Latinos Leading Blacks In The Job Market? The booming Hispanic labor force turns out to have an unexpected side effect: Latinos are outperforming blacks in the job market. Part of the reason stems from the fact that many Hispanics have less education or are vulnerable illegal immigrants willing to work for less pay.
Food Processing April 2009 Mark Anthony	Mainstreaming Hispanic Flavors As an ethnic group, Hispanics are approaching 25 percent of the population; their influence on flavors and food product development is even bigger.
Financial Planning May 1, 2006 Pam Black	Adviser Pulse: Life Insurance for Hispanics A new study suggests that Hispanics show different tendencies when considering the purchase of life insurance.
Entrepreneur April 2004 Kim T. Gordon	In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start.
Investment Advisor July 2008 Olivia Mellan	Minority Report By 2050, minority groups will be the majority of Americans. Are investment advisors ready?
Pharmaceutical Executive October 1, 2006 Debrianna Obara	Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing.
Managed Care October 2007 Martin Sipkoff	Cultural Sensitivity Is Vital In Medication Management The diverse Latino population requires insurers to understand that there is no cookie-cutter answer for successful medication management.
Salon.com April 27, 2002 Suzy Hansen	The browning of America Author Richard Rodriguez talks about the erotic conundrum of race mixing in America, his strange love for Richard Nixon and why George W. Bush is our first Hispanic president...
Fast Company March 2008 Ellen McGirt	A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works.