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Search Engine Watch September 16, 2008 Mark Jackson	Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer.
Search Engine Watch May 10, 2006 Anne Kennedy	Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem?
Search Engine Watch September 23, 2008 Mark Jackson	Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks.
Search Engine Watch August 11, 2009 Eric Enge	The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Entrepreneur June 2010 Mikal E. Belicove	Here's Looking at You Make your site a better search engine target by optimizing your company's images.
Search Engine Watch September 30, 2008 Mark Jackson	Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?
Search Engine Watch May 11, 2009 Ron Jones	Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.
Search Engine Watch January 27, 2009 Mark Jackson	SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success.
Search Engine Watch November 4, 2008 Mark Jackson	SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things.
Search Engine Watch June 21, 2010 Josh McCoy	What Google Thinks of Your Site Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Search Engine Watch August 25, 2009 Eric Enge	10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.
Search Engine Watch February 3, 2009 Carrie Hill	Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
InternetNews June 13, 2007 Sean Michael Kerner	Search Friendly = User Friendly Wondering what the search engines like? Think about what searchers like.
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
Search Engine Watch July 2, 2008 Eric Enge	Coding Problems: How to Avoid Getting Flagged by Search Engines Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web.
Search Engine Watch December 29, 2008 Ron Jones	SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.
Search Engine Watch November 8, 2010 Josh McCoy	Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.
Search Engine Watch April 6, 2011 Simon Heseltine	The SEO Industry Needs Some Reputation Management Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars.
Search Engine Watch October 1, 2010 Rob Chant	Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Search Engine Watch November 25, 2008 Carrie Hill	25 Design Best Practices for Your Small Business Web Site Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site.
Search Engine Watch July 1, 2008 Aaron Shear	Some New SEO Services Not So "Special" Beware: there are some unscrupulous agencies using SEO-based specialties in ways that can sometimes be a threat to your rankings.
Search Engine Watch August 4, 2009 Mark Jackson	SEO? That Sounds Like Work Let there be no mistake: if you're going to do SEO properly - unless you're willing to outsource everything to an SEO provider - you're going to need some folks on your team to chip in.
Search Engine Watch September 24, 2008 Eric Enge	Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.
Search Engine Watch January 27, 2010 Benjamin Wayne	Search Engine Success: Getting Video SEO Right With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch May 10, 2010 John Greer	Managing Your Inventory Isn't Just for Overnight Stock Boys Make sure your customers (and search engines) can find what they're looking for on your website, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking).
Search Engine Watch February 19, 2002 Danny Sullivan	Direct Navigation To Sites Rules, But Search Engines Remain Important A new release from StatMarket has found that web users are more likely to find web sites through direct navigation than a year ago, but this gain hasn't been at the expense of search engine usage...
Search Engine Watch February 24, 2009 Mark Jackson	International SEO Challenges and Tips Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.
Search Engine Watch May 1, 2011 Eric Enge	The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together.
Search Engine Watch February 11, 2009 Eric Enge	Getting Buy-In Is A Crucial First Step in Enterprise SEO Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy.
Search Engine Watch May 4, 2011 Simon Heseltine	User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect form of your website's URL.
Search Engine Watch July 8, 2008 Carrie Hill	Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.
Search Engine Watch October 24, 2008 Chris Boggs	SEO During E-Commerce Application Development E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. Putting search engine optimization off until after the fact can be a costly mistake.
Search Engine Watch May 20, 2008 Mark Jackson	Don't Hire a Butcher to do a Baker's Job - Part 2 If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers.
Search Engine Watch August 10, 2010 Eric Enge	How Much Optimization is Too Much? When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts.
Entrepreneur February 2010 Mikal Belicove	Video SEO for Your Website Optimize your site's search engine ranking with video.
Entrepreneur March 2009 Amanda C. Kooser	Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.
Search Engine Watch February 10, 2009 Mark Jackson	Give SEO Time! As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market.
Search Engine Watch November 10, 2009 Mark Jackson	SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.
Search Engine Watch January 20, 2009 Mark Jackson	The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
Search Engine Watch June 12, 2009 Chris Boggs	How Long Should It Take for SEO to Show Results? How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition.
Search Engine Watch December 22, 2008 Ron Jones	SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO.
Search Engine Watch June 1, 2009 Ron Jones	Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
Entrepreneur May 2007 Janelle Elms	Along for the Ride Find out how search engines can drive visitors to your ebay listings.
Search Engine Watch April 28, 2005 Danny Sullivan	Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization.
Search Engine Watch February 17, 2009 Mark Jackson	Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.