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Search Engine Watch September 17, 2008 Tim Ash	Landing Page Optimization -- Insource or Outsource? Part 2 Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each.
Search Engine Watch November 11, 2009 Tim Ash	How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members.
IndustryWeek August 1, 2008	So You Think you Want to Outsource Your IT? Here are five key questions to answer before making the outsourcing decision.
Entrepreneur November 2009 Mikal E. Belicove	Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.
Entrepreneur July 2010 Ivy Hughes	Outsourcing: Not Just Cheaper From processing payroll to integrating IT, outsourcing certain functions can mean better talent at lower costs.
Entrepreneur October 2003 Chris Penttila	Close the Loop If you're outsourcing projects right and left, make sure the information you need is rolling back to you.
Financial Advisor December 2004 Jeff Hollowniczky	Outsourcing By Multi-Client Family Offices Whether you are a multi-client family office (MFO), an existing single-family office or a comprehensive wealth management firm thinking of offering services to other families, one of the most crucial decisions you will face is which services to outsource.
Search Engine Watch October 15, 2008 Tim Ash	Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors.
Search Engine Watch February 3, 2011 Stephen Cobb	Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Entrepreneur March 2006 Chris Penttila	Out With It When growing your business, you know you can't do it all on your own. But could you be outsourcing too much?
CIO February 1, 2003 Lorraine Cosgrove Ware	Save Time and Money: Outsource Software Implementation - By the Numbers Companies that outsource packaged-software implementations can benefit from shorter time to implementation and lower costs as opposed to taking on these tasks in-house.
Search Engine Watch October 28, 2009 Tim Ash	The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
IndustryWeek March 1, 2007 Traci Purdum	Indirect Procurement Gets The Shaft Companies choose to outsource function to improve service.
Entrepreneur March 2010 Jennifer Wang	Employees. Who Needs 'Em? Should you outsource everything?
Search Engine Watch December 10, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert.
Wall Street & Technology November 18, 2005 Leslie Kramer	CIO Challenge: Business Process Outsourcing As Wall Street firms reevaluate their core competencies, once-strategic business processes are now being outsourced. But deciding which processes to outsource and managing the provider relationship remain critical to success.
Search Engine Watch May 28, 2008 Tim Ash	Testing Landing Pages with the Taguchi Method? Think Again! In statistical circles, it's a known fact that the Taguchi method is a bad fit for landing page testing. So why do so many marketers continue to use it to test landing pages?
HBS Working Knowledge July 4, 2005 Poping Lin	Should You Outsource Your Marketing? Most companies already outsource a portion of their marketing function -- advertising. But what about direct-mail management, lead management, or customer analytics?
Search Engine Watch September 15, 2009 Carrie Hill	When and How to Outsource Your Small Business Search Marketing Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI.
CRM February 2, 2004 Ginger Conlon	The Great Outsourcing Debate The debate has its own benefit, that of providing information and opinion on both sides that could help companies decide what's right.
CIO December 1, 2002 Susan H. Cramm	Questions on The CIO's Green Mile I need to save some money in this last quarter. What can I do without endangering the business?... What tasks should IT departments outsource, and what percentage of total IT dollars should be outsourced?... How does the service-level-agreement (SLA) process tie in to budgeting?
U.S. Banker June 2007 Lee Conrad	Weighing Customization Against 'Bank-in-a-Box' Solutions The ability to customize IT platforms could help small banks differentiate themselves, but they must be careful not to bite off more than they can chew. Partial outsourcing may do the trick.
Wall Street & Technology October 25, 2004 Jim Middlemiss	BPO Draws Broader Appeal Faced with ever-increasing pressure to cut costs, more investment firms are tapping business process outsourcing.
CIO March 1, 2003 Stephanie Overby	Breaking Up Is Hard to Do When your outsourcing relationship is on the rocks, here's how to manage the split.
IndustryWeek January 1, 2008 Brad Kenney	Outsourcing Strategies: Four Keys to Manufacturing IT's Future What to outsource, and what to hold close? Keep these keys in your pocket to unlock a more competitive, business-centric IT organization - both inside and outside your walls.
CIO December 1, 2006 Bill Regehr	Fear of Dependency Small to midsize organizations, using small to midsize vendors, must always be ready to break away and stand on their own two feet.
U.S. Banker August 2008 Jim Bolton	The Strategic Case for Outsourcing Back-Office Chores It's more critical than ever that banking executives weigh further efficiencies and fresh initiatives to retain and attract customers. This is where business process outsourcing increasingly enters the picture.
Entrepreneur July 2007 Melissa Campanelli	Take It Outside Free up your crucial resources by outsourcing fulfillment.
Financial Planning December 1, 2007 Theodore Walters	Practice Tips How financial planners can outsource tasks that prevent them from meeting clients and prospects.
Bank Technology News December 2004 Holly Sraeel	Outsourcing Gets a Closer Look. But is It Different? The strategic value of outsourcing has always been the source of some debate in banking. The question is, "Is it different than in years past?" Good question, and the answer depends on the size of institution.
Search Engine Watch March 30, 2009 Joshua Palau	Search is Search: Paid and Organic Search Synergies You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together.
CIO June 13, 2011 Stephanie Overby	No. 1 Gripe with Outsourcers: Lousy Service An outsourcing survey finds CIOs need to improve vendor management.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Financial Advisor July 2009 David Lawrence	How Much Is Too Much? Outsourcing can financial advisors who try to tackle too much alone.
Search Engine Watch August 6, 2008 Tim Ash	How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Search Engine Watch March 11, 2004 Jennifer Laycock	Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency?
Search Engine Watch July 22, 2009 Tim Ash	Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
Bank Systems & Technology December 1, 2005 Deena M. Amato-McCoy	The Blended IT Team According to a recent study, North American banks are increasing their technology spending.
Wall Street & Technology March 22, 2005 Paul Allen	The Evolution of Outsourcing Though most trends in the financial services industry tend to be U.S.-led, fund management outsourcing has been more of a U.K. and continental European phenomenon to date, with a raft of high-profile deals hitting the headlines in the past two years.
Food Processing January 2009 Dave Fusaro	Collective Wisdom on Outsourcing Our joint survey on contracting-out production, R&D and other functions finds a lot of mixed feelings.
IndustryWeek July 1, 2006 Patricia Panchak	Editor's Page -- Next-Generation Outsourcing A new realism about manufacturing outsourcing takes hold.
Search Engine Watch February 27, 2007 Duane Forrester	Should You Bring Search In-House? The decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.
Pharmaceutical Executive October 1, 2010	Knowledge-Based Outsourcing: Driving Deeper Insights Outsourcing is fairly commonplace in the world of pharma. Tracking, monitoring, and trend evaluation is not enough. Companies must now do more than assess what happened and why.
Search Engine Watch August 5, 2009 Tim Ash	Lies, Damned Lies, and Statistics in Landing Page Optimization The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization.
Search Engine Watch January 30, 2007 Bryan Eisenberg	Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them.
Search Engine Watch August 19, 2009 Tim Ash	The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
Bank Director 3rd Quarter 2010 Chris Costanzo	Making the Most Out of Trust Of all the processing functions that a bank performs, trust seems most ideally suited for outsourcing.
Search Engine Watch November 12, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 1 The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch July 25, 2006 Jennifer Slegg	Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.