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InternetNews
February 26, 2007
Nicholas Carlson |
Yahoo's Panama Panning Out...So Far A new study says the system designed to ratchet up click-through rates for sponsored ads is working.   |
Search Engine Watch
October 11, 2010
Eli Goodman |
Universal Search: Not All Blends are Created Equal Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo. |
BusinessWeek
October 2, 2006
Ben Elgin |
Click Fraud's Next Frontier If you place an advertisement on Google or Yahoo!, and you're paying the search giants each time somebody clicks, it would be nice to know that the clicker is a human being who might actually purchase your product. Unfortunately, there are no such assurances. |
The Motley Fool
June 26, 2007
Tim Beyers |
The Search War Is Over When it comes to the Web 1.0 search war, Yahoo! is more like Rocky the Flying Squirrel than Rocky Balboa. |
Wired
January 2006
Charles C. Mann |
How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. |
BusinessWeek
October 2, 2006
Brian Grow et al. |
Click Fraud What marketers should know about the "dark side" of online advertising. |
Search Engine Watch
April 8, 2008
Kevin Newcomb |
Blended Search Results Change Searcher Behavior Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you're not yet optimizing your news, image, or video content, you need to start. |
Search Engine Watch
December 27, 2007
Kevin Newcomb |
2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc. |
Inc.
August 2005
Adam L. Penenberg |
So Many Clicks, So Few Sales Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. |
InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
InternetNews
March 11, 2008
Kenneth Corbin |
Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
The Motley Fool
March 28, 2008
Rick Aristotle Munarriz |
Is Google Over? Flattish growth at Google through the first two months does not bode well. |
InternetNews
March 9, 2006
Clint Boulton |
Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
| Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
BusinessWeek
July 2, 2007
Robert D. Hof |
Back To The Future At Yahoo! With co-founder Jerry Yang at Yahoo's helm, morale may soar and turnover could plummet. But will profit make a comeback? |
Entrepreneur
January 2007
Catherine Seda |
War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords. |
PC World
November 2005
Steve Bass |
Search Sites Try to Give Instant Answers Three search engines promise direct replies to queries (not just links), but results are spotty. |
InternetNews
August 3, 2006
Nicholas Carlson |
Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud. |
The Motley Fool
March 24, 2005
Rick Aristotle Munarriz |
Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor. |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
InternetNews
January 9, 2006
Sean Michael Kerner |
Yahoo Leads in Toolbar Searches Though it continues to fall behind Google in other categories, Yahoo currently holds the lead for the most toolbar searches, but only by the thinnest of margins. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
The Motley Fool
March 2, 2007
Mac Greer |
Can Yahoo Catch Google? Can a new and improved Yahoo! catch a tried-and-true Google? Here is an interview about Yahoo! and other search-related business with Pulitzer prize-winning reporter David Vise, author of the Google Story. |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
The Motley Fool
May 23, 2006
Rick Aristotle Munarriz |
Google's Growing Gains Google grows its search-engine market share for its ninth consecutive month. |
BusinessWeek
October 2, 2006
Brian Grow |
Doing Business With A Controversial Partner Yahoo turns ads over to a company associated with suspicious clicks, inflated bills, and "rogue" software. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
BusinessWeek
April 9, 2007
Rob Hof |
Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back |
InternetNews
April 14, 2006
Susan Kuchinskas |
A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search. |
The Motley Fool
April 11, 2007
Rick Aristotle Munarriz |
Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
PC Magazine
January 10, 2007
John C. Dvorak |
A Threat to Web Search Google, along with the rest of us, worries about Net neutrality. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Search Privacy At Google & Other Search Engines This article examines what Google and other search engines record about your searches. |
InternetNews
August 24, 2005
Susan Kuchinskas |
Battle for Search Share in Lower Tier The latest search engine share rankings show Google maintaining its lead over Yahoo, with upstarts gaining points. |
PC Magazine
August 31, 2005
David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
InternetNews
January 2, 2008
Kenneth Corbin |
November a Cool Month For Search Traffic With the volume of search queries down 5 percent, Google still manages to pull a little farther away from the competition. |
The Motley Fool
September 3, 2004
Rick Aristotle Munarriz |
Google's Common AdSense Google has so many sponsors bidding for clicks on paid search results that the company has been quick to launch its own Gmail email service and win the hearts of mainstream website publishers with its AdSense program. |
Search Engine Watch
December 17, 2008
Kevin Ryan |
What Will 2009 Bring Us? Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let it search, let it search, let it search. |
