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CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
CRM
May 4, 2015
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. mark for My Articles similar articles
Search Engine Watch
June 2, 2010
Kevin Gibbons
How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements. mark for My Articles similar articles
CRM
May 2011
Paul Hyman
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. mark for My Articles similar articles
CRM
July 2010
Juan Martinez
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. mark for My Articles similar articles
Search Engine Watch
August 24, 2009
Ron Jones
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. mark for My Articles similar articles
CRM
February 23, 2012
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. mark for My Articles similar articles
Search Engine Watch
October 14, 2008
Mark Jackson
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. mark for My Articles similar articles
CRM
February 2004
Martin Schneider
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. mark for My Articles similar articles
CRM
April 2015
Maria Minsker
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. mark for My Articles similar articles
Search Engine Watch
January 21, 2011
Rob Chant
How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. mark for My Articles similar articles
CRM
June 17, 2010
Lauren McKay
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. mark for My Articles similar articles
InternetNews
November 15, 2005
Susan Kuchinskas
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace. mark for My Articles similar articles
CRM
June 2013
Kelly Liyakasa
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. mark for My Articles similar articles
Entrepreneur
July 2010
Ericka Chickowski
Assess for Less Here are free, easy-to-use web analytics tools. mark for My Articles similar articles
CRM
August 10, 2015
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. mark for My Articles similar articles
CRM
July 1, 2007
Colin Beasty
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. mark for My Articles similar articles
CRM
December 2013
Sri Sridharan
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. mark for My Articles similar articles
Search Engine Watch
October 10, 2008
William Flaiz
Search is Not Enough Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. mark for My Articles similar articles
CRM
June 21, 2012
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. mark for My Articles similar articles
Search Engine Watch
May 25, 2010
Garry Przyklenk
Beginner's Guide to Multi-Source Attribution Modeling How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture. mark for My Articles similar articles
CRM
August 1, 2007
Colin Beasty
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. mark for My Articles similar articles
Bank Technology News
September 2009
Rebecca Sausner
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. mark for My Articles similar articles
CRM
November 23, 2012
Pelin Thorogood
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. mark for My Articles similar articles
CRM
August 22, 2014
Sean Gordon
5 Ways Small Data Can Be More Valuable than Big Data Real-time information lets your business act more quickly. mark for My Articles similar articles
Search Engine Watch
July 20, 2010
Garry Przyklenk
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. mark for My Articles similar articles
The Motley Fool
March 30, 2005
Tom Taulli
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. mark for My Articles similar articles
Search Engine Watch
December 13, 2010
Nathan Linnell
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. mark for My Articles similar articles
Wall Street & Technology
May 31, 2007
Kyle Duckers
Savvy Financial Services Firms Tap Employee Intelligence For Strategic Decision Making The challenge for most capital markets firms is not a lack of raw data, but a lack of context and insight based on that information. mark for My Articles similar articles
CRM
February 4, 2013
Judith Aquino
SAS Rolls Out Visual Analytics for Work Groups and Midsized Businesses Self-service option includes analytics, reporting, and visualization capabilities. mark for My Articles similar articles
CRM
June 16, 2010
Juan Martinez
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. mark for My Articles similar articles
Search Engine Watch
April 22, 2008
Mike Grehan
Is There Room for Another Free Analytics Tool? Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools' capabilities remain in Yahoo's free offering. mark for My Articles similar articles
CRM
November 2012
Leonard Klie
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. mark for My Articles similar articles
Entrepreneur
April 2004
Catherine Seda
Surf's Up Use Web analytics to help your site work smarter, not harder. mark for My Articles similar articles
CRM
June 29, 2012
Shamez S. Dharamsi
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. mark for My Articles similar articles
Search Engine Watch
September 12, 2008
Chris Boggs
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. mark for My Articles similar articles
Search Engine Watch
October 22, 2008
Eric Enge
Building a Data-Driven Organization Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. mark for My Articles similar articles
CRM
April 19, 2011
Leonard Klie
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. mark for My Articles similar articles
CRM
February 15, 2013
Olga Spaic
Use the Scientific Method to Tackle Big Data How does a marketer in the trenches make the most of the big data brouhaha? Here is a step-by-step approach to marketing success. mark for My Articles similar articles
CRM
February 2010
Donna Fluss
Speaking of Customer Insights Speech analytics can help improve customer experience, cut costs, reduce attrition, and minimize risk. mark for My Articles similar articles
Search Engine Watch
January 26, 2009
Ron Jones
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. mark for My Articles similar articles
Search Engine Watch
May 21, 2008
Eric Enge
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. mark for My Articles similar articles
CRM
January 2016
Maria Minsker
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands mark for My Articles similar articles
CRM
May 4, 2015
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. mark for My Articles similar articles
CRM
August 20, 2015
Accenture Launches Advanced Analytics for Telcos New analytics applications help telecommunications services providers plan for call volume, network incidents, pricing, revenue, and IT governance. mark for My Articles similar articles
InternetNews
August 13, 2010
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging. mark for My Articles similar articles
CRM
October 2015
Leonard Klie
The Age of Speech Analytics Is Close at Hand The Johnny-come-lately in contact centers is poised to become Johnny-on-the-spot mark for My Articles similar articles
Search Engine Watch
December 28, 2010
Garry Przyklenk
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making. mark for My Articles similar articles
Search Engine Watch
January 24, 2008
Kevin Newcomb
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. mark for My Articles similar articles
CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles