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CRM April 22, 2015 Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface.  |
CRM May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.  |
Search Engine Watch June 2, 2010 Kevin Gibbons |
How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.  |
CRM May 2011 Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis.  |
CRM July 2010 Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks.  |
Search Engine Watch August 24, 2009 Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.  |
CRM February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight.  |
Search Engine Watch October 14, 2008 Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.  |
CRM February 2004 Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses.  |
CRM April 2015 Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem.  |
Search Engine Watch January 21, 2011 Rob Chant |
How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.  |
CRM June 17, 2010 Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.  |
InternetNews November 15, 2005 Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.  |
CRM June 2013 Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values.  |
Entrepreneur July 2010 Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools.  |
CRM August 10, 2015 |
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services.  |
CRM July 1, 2007 Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.  |
CRM December 2013 Sri Sridharan |
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs.  |
Search Engine Watch October 10, 2008 William Flaiz |
Search is Not Enough Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site.  |
CRM June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision.  |
Search Engine Watch May 25, 2010 Garry Przyklenk |
Beginner's Guide to Multi-Source Attribution Modeling How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.  |
CRM August 1, 2007 Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking.  |
Bank Technology News September 2009 Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world.  |
CRM November 23, 2012 Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value.  |
CRM August 22, 2014 Sean Gordon |
5 Ways Small Data Can Be More Valuable than Big Data Real-time information lets your business act more quickly.  |
Search Engine Watch July 20, 2010 Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money.  |
The Motley Fool March 30, 2005 Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher.  |
Search Engine Watch December 13, 2010 Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts.  |
Wall Street & Technology May 31, 2007 Kyle Duckers |
Savvy Financial Services Firms Tap Employee Intelligence For Strategic Decision Making The challenge for most capital markets firms is not a lack of raw data, but a lack of context and insight based on that information.  |
CRM February 4, 2013 Judith Aquino |
SAS Rolls Out Visual Analytics for Work Groups and Midsized Businesses Self-service option includes analytics, reporting, and visualization capabilities.  |
CRM June 16, 2010 Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one.  |
Search Engine Watch April 22, 2008 Mike Grehan |
Is There Room for Another Free Analytics Tool? Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools' capabilities remain in Yahoo's free offering.  |
CRM November 2012 Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face.  |
Entrepreneur April 2004 Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder.  |
CRM June 29, 2012 Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions.  |
Search Engine Watch September 12, 2008 Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.  |
Search Engine Watch October 22, 2008 Eric Enge |
Building a Data-Driven Organization Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization.  |
CRM April 19, 2011 Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels.  |
CRM February 15, 2013 Olga Spaic |
Use the Scientific Method to Tackle Big Data How does a marketer in the trenches make the most of the big data brouhaha? Here is a step-by-step approach to marketing success.  |
CRM February 2010 Donna Fluss |
Speaking of Customer Insights Speech analytics can help improve customer experience, cut costs, reduce attrition, and minimize risk.  |
Search Engine Watch January 26, 2009 Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act.  |
Search Engine Watch May 21, 2008 Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance.  |
CRM January 2016 Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands  |
CRM May 4, 2015 |
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform.  |
CRM August 20, 2015 |
Accenture Launches Advanced Analytics for Telcos New analytics applications help telecommunications services providers plan for call volume, network incidents, pricing, revenue, and IT governance.  |
InternetNews August 13, 2010 |
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging.  |
CRM October 2015 Leonard Klie |
The Age of Speech Analytics Is Close at Hand The Johnny-come-lately in contact centers is poised to become Johnny-on-the-spot  |
Search Engine Watch December 28, 2010 Garry Przyklenk |
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making.  |
Search Engine Watch January 24, 2008 Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.  |
CRM September 3, 2015 Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.  |