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InternetNews March 13, 2008 Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.  |
CRM February 21, 2012 |
SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry.  |
InternetNews April 16, 2007 Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?  |
InternetNews April 30, 2007 Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.  |
InternetNews April 7, 2008 Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online.  |
InternetNews August 22, 2007 Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.  |
InternetNews May 18, 2007 Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground.  |
InternetNews July 26, 2007 Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.  |
InternetNews April 4, 2007 Nicholas Carlson |
DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.  |
InternetNews September 5, 2007 Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing.  |
InternetNews August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.  |
The Motley Fool April 30, 2007 Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.  |
InternetNews February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade.  |
InternetNews December 19, 2007 Stuart J. Johnston |
Microsoft, Viacom in $500 Million Ad Deal Microsoft and cable giant Viacom announced Wednesday they've inked a deal to help Microsoft expand its online advertising presence.  |
InternetNews May 21, 2009 Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.  |
InternetNews December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.  |
InternetNews April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.  |
Information Today April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.  |
InternetNews May 21, 2009 Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo.  |
The Motley Fool August 2, 2006 Rick Aristotle Munarriz |
ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.  |
InternetNews November 15, 2005 Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.  |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page  |
InternetNews March 12, 2008 David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.  |
InternetNews July 23, 2009 |
A Ray of Hope for Online Advertising New study highlights spike in display pricing, suggests the worst may be over.  |
InternetNews May 18, 2007 Nicholas Carlson |
How Microsoft's Big Buy Differs From GoogleClick While you can call both aQuantive and DoubleClick "online advertising companies," there are almost as many differences between these deals as there are similarities.  |
InternetNews September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers.  |
The Motley Fool August 10, 2005 Tom Taulli |
aQuantive Clicks With Advertisers A great quarter spotlights the company's prime position in online advertising. Investors, take note.  |
InternetNews November 7, 2007 |
AOL to Buy Quigo as Last Big Advertising Deal AOL said on Wednesday it would buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google and Yahoo.  |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.  |
InternetNews February 12, 2008 Brian Horowitz |
Web Video Allure Behind Yahoo's $160M Maven Buy Even as it faces an increasingly hostile acquisition bid of its own, Yahoo makes a purchase to better capitalize on Internet video ads.  |
The Motley Fool June 5, 2007 Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.  |
InternetNews October 9, 2007 Stuart J. Johnston |
How to Make Billions in Advertising Microsoft aims high to transform itself into an advertising magnate.  |
InternetNews March 4, 2005 Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail?  |
InternetNews May 24, 2007 Nicholas Carlson |
The Business Behind The Google/FeedBurner Buzz Google is reportedly close to a deal to purchase FeedBurner, a Chicago-based analytics and advertising firm which helps publishers monetize their RSS and XML feeds.  |
InternetNews March 23, 2007 Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.  |
The Motley Fool November 9, 2005 Tom Taulli |
aQuantive Wants to Get Richer with Rich Media The digital ad consultant is pumping its growth not only through acquisitions, but also by continuing to innovate with its products. In the third quarter the company posted a 69% increase in revenues.  |
InternetNews February 25, 2008 Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification.  |
InternetNews January 16, 2008 Kenneth Corbin |
Proximic to Syndicate Ads For Yahoo, eBay Now backed with the clout of two e-commerce heavyweights, Proximic hopes to take on Google's AdSense.  |
InternetNews December 19, 2003 Pamela Parker |
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets.  |
Search Engine Watch May 11, 2006 Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited?  |
The Motley Fool March 6, 2008 Rick Aristotle Munarriz |
Google's Continental Breakfast This DoubleClick ad is taking 11 months to load.  |
InternetNews February 1, 2008 Kenneth Corbin |
Microsoft Looks to Buy Yahoo Microsoft today announced a $44.6 billion bid for Yahoo, looking to combine forces in a move to combat Google's dominant position in search and Internet advertising.  |
BusinessWeek June 11, 2009 Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?  |
InternetNews October 17, 2006 Nicholas Carlson |
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange.  |
InternetNews April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama.  |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.  |
InternetNews July 6, 2007 David Needle |
Microsoft's aQuantive Buy Moving Forward Microsoft's $6 billion purchase of online ad company aQuantive is moving closer to completion, having just cleared an antitrust regulatory hurdle.  |
InternetNews April 7, 2008 Kenneth Corbin |
NAVTEQ Taps Operative For Ad Management NAVTEQ, the Chicago-based digital mapping company, plans to announce today that it has inked a deal with Operative to manage its mobile and Internet inventory advertising systems.  |
The Motley Fool April 26, 2005 Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.  |
Fast Company Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up.  |