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InternetNews
March 13, 2008
Kenneth Corbin
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. mark for My Articles similar articles
CRM
February 21, 2012
SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry. mark for My Articles similar articles
InternetNews
April 16, 2007
Nicholas Carlson
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? mark for My Articles similar articles
InternetNews
April 30, 2007
Michael Hickins
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. mark for My Articles similar articles
InternetNews
April 7, 2008
Kenneth Corbin
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. mark for My Articles similar articles
InternetNews
August 22, 2007
Susan Kuchinskas
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. mark for My Articles similar articles
InternetNews
May 18, 2007
Clint Boulton
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. mark for My Articles similar articles
InternetNews
July 26, 2007
Nicholas Carlson
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. mark for My Articles similar articles
InternetNews
April 4, 2007
Nicholas Carlson
DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay. mark for My Articles similar articles
InternetNews
September 5, 2007
Nicholas Carlson
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. mark for My Articles similar articles
InternetNews
August 28, 2009
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. mark for My Articles similar articles
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. mark for My Articles similar articles
InternetNews
February 22, 2010
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. mark for My Articles similar articles
InternetNews
December 19, 2007
Stuart J. Johnston
Microsoft, Viacom in $500 Million Ad Deal Microsoft and cable giant Viacom announced Wednesday they've inked a deal to help Microsoft expand its online advertising presence. mark for My Articles similar articles
InternetNews
May 21, 2009
Kenneth Corbin
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. mark for My Articles similar articles
InternetNews
December 5, 2007
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. mark for My Articles similar articles
InternetNews
April 7, 2008
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. mark for My Articles similar articles
Information Today
April 23, 2007
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types. mark for My Articles similar articles
InternetNews
May 21, 2009
Michelle Megna
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. mark for My Articles similar articles
The Motley Fool
August 2, 2006
Rick Aristotle Munarriz
ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar. mark for My Articles similar articles
InternetNews
November 15, 2005
Susan Kuchinskas
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace. mark for My Articles similar articles
InternetNews
March 13, 2008
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page mark for My Articles similar articles
InternetNews
March 12, 2008
David Needle
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. mark for My Articles similar articles
InternetNews
July 23, 2009
A Ray of Hope for Online Advertising New study highlights spike in display pricing, suggests the worst may be over. mark for My Articles similar articles
InternetNews
May 18, 2007
Nicholas Carlson
How Microsoft's Big Buy Differs From GoogleClick While you can call both aQuantive and DoubleClick "online advertising companies," there are almost as many differences between these deals as there are similarities. mark for My Articles similar articles
InternetNews
September 18, 2009
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. mark for My Articles similar articles
The Motley Fool
August 10, 2005
Tom Taulli
aQuantive Clicks With Advertisers A great quarter spotlights the company's prime position in online advertising. Investors, take note. mark for My Articles similar articles
InternetNews
November 7, 2007
AOL to Buy Quigo as Last Big Advertising Deal AOL said on Wednesday it would buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google and Yahoo. mark for My Articles similar articles
BusinessWeek
December 12, 2005
Ben Elgin
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. mark for My Articles similar articles
InternetNews
February 12, 2008
Brian Horowitz
Web Video Allure Behind Yahoo's $160M Maven Buy Even as it faces an increasingly hostile acquisition bid of its own, Yahoo makes a purchase to better capitalize on Internet video ads. mark for My Articles similar articles
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. mark for My Articles similar articles
InternetNews
October 9, 2007
Stuart J. Johnston
How to Make Billions in Advertising Microsoft aims high to transform itself into an advertising magnate. mark for My Articles similar articles
InternetNews
March 4, 2005
Susan Kuchinskas
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? mark for My Articles similar articles
InternetNews
May 24, 2007
Nicholas Carlson
The Business Behind The Google/FeedBurner Buzz Google is reportedly close to a deal to purchase FeedBurner, a Chicago-based analytics and advertising firm which helps publishers monetize their RSS and XML feeds. mark for My Articles similar articles
InternetNews
March 23, 2007
Nicholas Carlson
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. mark for My Articles similar articles
The Motley Fool
November 9, 2005
Tom Taulli
aQuantive Wants to Get Richer with Rich Media The digital ad consultant is pumping its growth not only through acquisitions, but also by continuing to innovate with its products. In the third quarter the company posted a 69% increase in revenues. mark for My Articles similar articles
InternetNews
February 25, 2008
Kenneth Corbin
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. mark for My Articles similar articles
InternetNews
January 16, 2008
Kenneth Corbin
Proximic to Syndicate Ads For Yahoo, eBay Now backed with the clout of two e-commerce heavyweights, Proximic hopes to take on Google's AdSense. mark for My Articles similar articles
InternetNews
December 19, 2003
Pamela Parker
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. mark for My Articles similar articles
Search Engine Watch
May 11, 2006
Jennifer Slegg
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? mark for My Articles similar articles
The Motley Fool
March 6, 2008
Rick Aristotle Munarriz
Google's Continental Breakfast This DoubleClick ad is taking 11 months to load. mark for My Articles similar articles
InternetNews
February 1, 2008
Kenneth Corbin
Microsoft Looks to Buy Yahoo Microsoft today announced a $44.6 billion bid for Yahoo, looking to combine forces in a move to combat Google's dominant position in search and Internet advertising. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
InternetNews
October 17, 2006
Nicholas Carlson
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange. mark for My Articles similar articles
InternetNews
April 18, 2007
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. mark for My Articles similar articles
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. mark for My Articles similar articles
InternetNews
July 6, 2007
David Needle
Microsoft's aQuantive Buy Moving Forward Microsoft's $6 billion purchase of online ad company aQuantive is moving closer to completion, having just cleared an antitrust regulatory hurdle. mark for My Articles similar articles
InternetNews
April 7, 2008
Kenneth Corbin
NAVTEQ Taps Operative For Ad Management NAVTEQ, the Chicago-based digital mapping company, plans to announce today that it has inked a deal with Operative to manage its mobile and Internet inventory advertising systems. mark for My Articles similar articles
The Motley Fool
April 26, 2005
Rick Aristotle Munarriz
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. mark for My Articles similar articles
Fast Company
Pavithra Mohan
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. mark for My Articles similar articles