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The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
InternetNews April 13, 2007 Andy Patrizio	Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash.
InternetNews March 11, 2008 Kenneth Corbin	EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
InternetNews March 11, 2008	EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
InternetNews March 6, 2008	EU Set to Clear Google-DoubleClick Merger: Sources Google is expected to receive unconditional approval from European Union regulators next week for its $3.1 billion takeover of ad firm DoubleClick.
InternetNews December 20, 2007	FTC Gives OK to Google/DoubleClick The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick.
The Motley Fool February 1, 2008 Alyce Lomax	Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers.
InternetNews May 18, 2007 Nicholas Carlson	How Microsoft's Big Buy Differs From GoogleClick While you can call both aQuantive and DoubleClick "online advertising companies," there are almost as many differences between these deals as there are similarities.
The Motley Fool September 20, 2007 Rick Aristotle Munarriz	Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
The Motley Fool July 14, 2005 Rick Aristotle Munarriz	Farewell to DoubleClick One online advertiser pioneer moves on, but investors should see that others are left to take its place.
The Motley Fool May 30, 2007 Rick Aristotle Munarriz	Double Take at DoubleClick The FTC is taking a closer look at Google's latest catch. Fear the cure, investors.
The Motley Fool September 18, 2009 Rick Aristotle Munarriz	Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
InternetNews July 19, 2007 Clint Boulton	Google's Profit Spikes But Misses Estimates Google posts a fine quarter for a seasonally weak period but are layoffs looming? Investors, take note.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
The Motley Fool August 2, 2006 Rick Aristotle Munarriz	ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.
InternetNews September 27, 2007 Nicholas Carlson	Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition.
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
The Motley Fool January 7, 2005 Rick Aristotle Munarriz	Double Take for DoubleClick Online advertising bounced back nicely for a company that was once ready to hang it up.
The Motley Fool April 11, 2007 Rick Aristotle Munarriz	Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings.
The Motley Fool October 11, 2006 Mac Greer	Gauging Google's Future: Part 1 An interview with David Vise, author of The Google Story, on Google's recent acquisition of YouTube, whether or not the Internet giant can navigate the possible legal challenges and what it means for competitors like Yahoo! and News Corp.
The Motley Fool March 5, 2008 Rick Aristotle Munarriz	Yahoo! Doesn't Get the Joke Yahoo! is striking up combination talks with Time Warner's AOL and News Corp.'s MySpace. What market watchers fail to point out is that any kind of combination is likely to end up with a lower share price for Yahoo!.
InternetNews February 5, 2008	Regulators Would Watch Any Google-Yahoo Tie-up Following Microsoft's bid for Yahoo, a separate alliance with Google could be renewed under FTC scrutiny.
The Motley Fool March 29, 2007 Rick Aristotle Munarriz	A Double Take at DoubleClick Microsoft is looking at the online-advertising pioneer. Under a more predictable market, DoubleClick would probably be shaking off its suitors and going public on its own. Investors, take note.
The Motley Fool February 4, 2008 Rick Aristotle Munarriz	You Can't Fool This Fool, Google Google is complaining about Microsoft's possible acquisition of Yahoo!, but in reality the company may have much to gain from the potential merger.
The Motley Fool December 23, 2004 Rick Aristotle Munarriz	The Next Dot-Com IPO The popular online advertising company Fastclick sets the stage for a 2005 market debut by filing to go public.
The Motley Fool May 21, 2008 Anders Bylund	Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market.
The Motley Fool May 14, 2007 Tom Taulli	The Numbers Align for 24/7 Real Media Deal making in the online ad sector may boost the 24/7 Real Media's revenues. Investors, take note.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool November 2, 2004 Tom Taulli	DoubleClick Waves the White Flag It's been a grueling struggle for the company. Their latest quarterly report announced lower guidance for the fourth quarter. The stock fell on the news.
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
InternetNews July 11, 2006 Clint Boulton	Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews August 11, 2006 Nicholas Carlson	Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide?
InternetNews May 1, 2007 Lisa Nadile	Report: Microsoft to Buy 24/7 Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company.
InternetNews May 29, 2007 Roy Mark	Google-DoubleClick Merger Up For FTC Review The Federal Trade Commission plans to investigate any antitrust implications of Google's proposed $3.1 billion acquisition of online advertising firm DoubleClick.
InternetNews October 16, 2008 Kenneth Corbin	Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.
InternetNews June 15, 2007 Nicholas Carlson	FTC to Investigate Microsoft, Yahoo Ad Buys The FTC is conducting a review of Microsoft's $6 billion bid for aQuantive.