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CRM
November 2007
Barton Goldenberg |
Web 2.0 and the Digital Client Handling the customers who represent the future of your business.   |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
March 1, 2008
Paul Greenberg |
Everything Is Social The word is everywhere now: social networks, social frameworks, social platforms. |
CRM
December 2007
Marshall Lager |
It's All Coming 2.0gether As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way? |
CRM
August 2015
Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective, Part 2 Brace yourself: Mobility, social CRM, and wearables will create new challenges -- and opportunities |
CRM
February 2006
Barton Goldenberg |
The Future of CRM: Real Time Always on, always connected, real-time CRM will be the prevalent way to conduct business in 10 years. |
CRM
June 1, 2009
Clara Shih |
Sales in the Facebook Era In this excerpt from her new book, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff," the head of social media alliances and product strategy at Salesforce.com provides her take on the future of CRM and social media. |
CRM
September 2005
Barton Goldenberg |
'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
CRM
April 1, 2004
Martin Schneider |
Market Watch: Mobile Sales Is on the Move Providing field salespeople real-time access to data is a central promise of CRM providers. |
CRM
January 1, 2007
Kim Kobza |
SaaS and Web 3.0 Traditional development is a high-risk, high-cost response to the demand for customer interaction inherent in Web 2.0. But there are important examples where SaaS is already making its mark in the emerging demand for enterprise social networks. |
CRM
December 2009
Lauren McKay |
Information Overload As consumers deal with an increasing amount of information - and as they embrace more mechanisms to engage with that information - there comes a need to search out what's important, or filter out some of the noise. Through this tidal wave of information, how can businesses manage to connect? |
CRM
December 2011
Marshall Lager |
Past Is Prologue We look at the major events of this year for hints of what's to come. |
CRM
February 2007
Jessica Sebor |
Mercurial Marketing Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged? |
CRM
February 2010
Paul Greenberg |
The Shotgun Marriage of Sales and Marketing In this exclusive excerpt from the fourth edition of the industry bible, a legendary thought leader explains why the unification of sales and marketing is finally upon us. |
CRM
January 2012
Leonard Klie |
Are CRM's Worst Years Behind It? Cloud technologies and social networking will drive future demand. |
CRM
July 2010
Barton Goldenberg |
The Next 15 Years of CRM Your customer-centric business strategy must become a two-way street. True customer engagement will require a shift from one-way broadcasts reaching all customers to a two-way dialogue with each of them. |
CRM
November 2013
Paul Korzeniowski |
Mobile CRM Is Slow to Take Hold Integration hurdles slow deployments as systems largely fail to deliver significant value to users. |
CRM
August 2, 2010
Alex Dayon |
From Deflecting Customers to Embracing Them Six ways that the new Internet - a mobile, social, and real-time Internet - is changing the playing field for CRM and putting customers back in control. |
CRM
July 2005
Barton Goldenberg |
Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time. |
CRM
August 2011
Barton Goldenberg |
Overcoming Skepticism to Exploit Social CRM Many executives fear a healthy two-way conversation with customers. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CRM
August 2003
Martin Schneider |
New & Noteworthy Enterprise CRM Oracle has released updates to Oracle Service and Oracle Marketing... Online CRM Salesnet announced that it has integrated instant messaging capabilities from AOL, Microsoft, and Yahoo! into its wireless CRM application... etc. |
CRM
September 2004
Eric Krell |
The 2004 CRM Elite The CRM Elite awards showcase six companies that set out to get measurable results, then met or surpassed their expectations. |
CRM
July 2015
Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective Technology has changed everything but this: People are still the name of the game |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
Job Journal
August 10, 2008
James E. Challenger |
Are Social Networking Sites Good for Business? One in four employers bans workplace access to social networking sites like MySpace and Facebook, claiming the sites are a major drain on worker output. However, signs indicate social networking could be the next step in business evolution. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
August 2013 |
The 2013 CRM Influential Leaders All of this year's Influential Leaders are at big, multibillion-dollar companies so, naturally, big things are expected of them. And this year they delivered. |
CRM
June 1, 2009
Christopher Musico |
Service and Social Media: You're Not Social (Enough) Communities and channels are rapidly expanding - and your company needs to at least know its place in all of them. |
CRM
September 22, 2010
Lauren McKay |
Oracle CRM On Demand Turns 18 The latest version of Oracle's software-as-a-service application adds modules for best-in-class marketing and business planning as well as a preview of CRM technologies to come. |
CRM
August 2011 |
The 2011 CRM Market Leaders Spending on CRM software is expected to see the largest increase of all the application software markets worldwide. Here's a look at the market leaders. |
CRM
July 2006
Marshall Lager |
Wireless: Hot or Not? Slowness to act on the promise of mobile data, whether it's from IT or C-level executives, has contributed to the current retardation of advancement in the wireless world. Devices and platforms and applications abound -- here's what you need to pay attention to. |
CRM
February 2008
Barton Goldenberg |
Multiplicity Means More Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM? |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
September 2007 |
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. |
CRM
July 1, 2009
Christopher Musico |
Making the Grade As the higher education sector finds itself struggling under a heavy course load - short-term admissions problems made worse by a systemic financial crisis - leading-edge universities are studying up on CRM. |
CRM
October 2006 |
The 2006 Market Leaders, Part 1 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Amdocs... SSA Global Technologies... etc. |
CRM
December 2003
Ginger Conlon |
A Winning Formula Top executives from five leading vendors voice their opinions on how companies can unite sales and marketing to create a customer-centric organization. |
InternetNews
May 3, 2011 |
Salesforce Closes $326 Million Deal for Radian6 Salesforce.com completes its acquisition of social CRM vendor - what happens now? |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
August 2013 |
The 2013 CRM Market Leaders CRM vendors are making some pretty bold moves to incorporate newer technologies into their existing solutions. |
CRM
June 11, 2010
Lauren McKay |
No One-Stop Shop for Social Info-Tech Research Group evaluates the incumbent players and outlines opportunities surrounding the convergence of CRM and social media. |
CRM
December 2006
Marshall Lager |
The New World of Sophistication From mashups and analytics to melanges and intimacy, in the coming year CRM's evolving opposable thumbs will add dexterity to business processes. |
CRM
January 2014
Barton Goldenberg |
Integrating Social Media Is a Strategy for Success Expand your insights with a hub and spoke model. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CRM
March 2006
Marshall Lager |
Social Networking: Getting in Touch the CRM Way Here's how social networking technology understands and leverages your relationship capital. |
CRM
December 2004
Coreen Bailor |
10 Technologies That Are Reinventing the CRM Industry Many of today's most effective CRM processes and strategies are so successful because of the underlying technologies that enable and support them. Consider the potential of the following 10 technologies. |
