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Search Engine Watch December 20, 2007 Eric Enge |
Search Engine Visibility and Site Crawlability, Part 2 During the recent SES Chicago show Laura Thieme and Matt Bailey provided a great overview of the major issues confronting dynamic web sites.  |
Search Engine Watch December 29, 2008 Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.  |
Search Engine Watch January 12, 2011 Simon Heseltine |
Stop Making the 6 Biggest SEO Mistakes Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.  |
Search Engine Watch August 11, 2009 Eric Enge |
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.  |
Search Engine Watch August 26, 2008 Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.  |
Search Engine Watch November 3, 2009 Eric Enge |
Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.  |
Searcher November 2011 Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.  |
Search Engine Watch August 12, 2008 Mark Jackson |
Proper SEO and the Robots.txt File By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems.  |
Search Engine Watch September 15, 2009 Mark Jackson |
Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.  |
Search Engine Watch September 29, 2010 Adam Audette |
A Short Synopsis of Advanced SEO in Late 2010 Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy.  |
Search Engine Watch October 11, 2010 Josh McCoy |
Your Evil Twin: Identifying and Managing Duplicate Content Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content.  |
Search Engine Watch October 1, 2010 Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.  |
Search Engine Watch January 24, 2011 Josh McCoy |
Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!  |
Search Engine Watch January 11, 2010 Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.  |
Search Engine Watch August 13, 2010 Nichola Stott |
Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.  |
Search Engine Watch January 30, 2011 Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.  |
Search Engine Watch November 10, 2009 Mark Jackson |
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.  |
Search Engine Watch August 29, 2008 William Flaiz |
There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.  |
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock |
3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.  |
Search Engine Watch March 4, 2011 Eric Enge |
Case Study: Impact of Code Cleanup on Site Traffic How six months of improving site speed saw 40 percent increase in traffic.  |
Search Engine Watch April 28, 2009 Carrie Hill |
Don't Ignore Your Sitemap! Many sites have underutilized sitemap pages. It's really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO.  |
Search Engine Watch June 8, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series.  |
Search Engine Watch January 27, 2009 Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success.  |
AFP eWire October 20, 2008 Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization?  |
Search Engine Watch December 22, 2008 Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO.  |
Search Engine Watch October 13, 2009 Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.  |
Search Engine Watch May 20, 2008 Mark Jackson |
Don't Hire a Butcher to do a Baker's Job - Part 2 If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers.  |
Search Engine Watch June 12, 2009 Chris Boggs |
How Long Should It Take for SEO to Show Results? How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition.  |
Search Engine Watch October 7, 2010 Mathieu Burgerhout |
Why You Should Prevent Certain Pages From Being Indexed All pages are not created equal. Having fewer "unimportant" pages of your site indexed will put more emphasis on your "money" pages.  |
Search Engine Watch April 28, 2009 Mark Jackson |
SEO Site Review: Time to Clean Up Home-Yard It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone.  |
Search Engine Watch May 11, 2009 Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.  |
Search Engine Watch May 11, 2009 Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.  |
Macworld February 3, 2006 Joe Kissell |
Advanced Web Ranking Professional 4.1 Efficient utility helps Webmasters plot search-engine ranking  |
Search Engine Watch December 23, 2008 Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site.  |
Search Engine Watch May 24, 2010 Josh McCoy |
Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms.  |
Search Engine Watch March 9, 2010 Eric Enge |
Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.  |
Search Engine Watch September 23, 2008 Mark Jackson |
Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks.  |
Search Engine Watch August 6, 2009 Bill Hunt |
Are Language Options Hurting Your International Sites? Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection.  |
Search Engine Watch August 25, 2009 Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.  |
Search Engine Watch June 27, 2008 Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.  |
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock |
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.  |
Search Engine Watch November 17, 2009 Eric Enge |
Don't Overdo the Tweaking Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake.  |
Search Engine Watch April 20, 2009 Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  |
Entrepreneur February 2010 Erin Weinger |
What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need.  |
Search Engine Watch November 4, 2008 Mark Jackson |
SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things.  |
Search Engine Watch October 23, 2009 Chris Boggs |
It's Not Too Late for 2009 Holiday-Focused SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.  |
InternetNews November 16, 2006 David Needle |
Google, Microsoft and Yahoo as Partners? Competitors put aside their differences to agree on Web search standards.  |
Search Engine Watch September 13, 2010 Josh McCoy |
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.  |
Search Engine Watch February 17, 2009 Mark Jackson |
Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.  |
Search Engine Watch February 3, 2009 Carrie Hill |
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.  |