| Similar Articles |
|---|
 |
HBS Working Knowledge
June 16, 2008
John Quelch |
Seven Tips for Managing Price Increases Tips on how marketers can cope with inflation and consumer sticker shock.   |
HBS Working Knowledge
May 26, 2009
John Quelch |
Improving Market Research in a Recession The degree of uncertainty in business and consumer markets has soared and CMOs must make every remaining market research dollar count. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Pharmaceutical Executive
January 1, 2009
Stan Bernard |
Pharma vs. Pharma The most successful pharmaceutical companies will be those that can transform as the industry itself transforms. |
HBS Working Knowledge
January 12, 2004
Jonathan Byrnes |
Bridge the Gap Between Strategy and Tactics: Part 3 The Magic Matrix enables managers to go far beyond core integrated planning into much more sophisticated, powerful advanced integrated planning. Here are six applications. |
