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InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business.   |
BusinessWeek
March 6, 2006
Peter Coy |
The Secret To Google's Success Research is showing that Google's ad auction methodology, invented internally and so important for its success, is far more innovative than auction experts once believed. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
The Motley Fool
August 20, 2007
Rick Aristotle Munarriz |
Is Google Un-American? Google and American Airlines parent AMR get into a war of words. Keywords, that is. This may seem like little more than a passing story, but there are serious implications here for the search industry. |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
The Motley Fool
March 9, 2006
Rick Aristotle Munarriz |
Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising. |
The Motley Fool
December 14, 2007
Rick Aristotle Munarriz |
Google Steals Some Answers Google is apparently gearing up to relaunch its Google Answers; this time the Q&A offering will feel a lot more like Yahoo! Answers. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews
May 25, 2006
Ed Sutherland |
Yahoo, eBay Sign on For More Exposure Internet portal Yahoo and online auctioneer eBay announced a wide-ranging search and advertising pact designed to withstand Google's encroachment. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
The Motley Fool
July 13, 2007
Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility. |
Search Engine Watch
May 29, 2008
Erik Qualman |
Microsoft Search CashBack: Stealing from Google? Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google. |
InternetNews
April 12, 2007
Nicholas Carlson |
Another Month And More Google Growth Google accounted for 64 percent of all U.S. searches. Yahoo hangs on to second place, but it has a Panama trick up its sleeve that it's hoping to boost its share. |
InternetNews
April 20, 2005
Susan Kuchinskas |
Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer. |
The Motley Fool
November 26, 2008
Rick Aristotle Munarriz |
Google Laughs at Yahoo! and Microsoft Google's search-engine market share continues to grow, but problems still loom. |
InternetNews
May 26, 2006
David Miller |
Is 'Ya-bay' Gunning for Google? Yahoo and eBay's agreement to share core technologies in a deal unveiled Thursday has delighted analysts and investors, who say the joint venture will bring big benefits to both companies. |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
The Motley Fool
September 1, 2006
Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
CIO
January 15, 2006
Juan Carlos Perez |
Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
The Motley Fool
October 30, 2007
Rick Aristotle Munarriz |
Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google |
Search Engine Watch
March 22, 2007
Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
The Motley Fool
November 13, 2007
Rick Aristotle Munarriz |
Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years. |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
Fast Company
March 1, 2007 |
Open Debate Is Google overrated? Tapped out? Due for a fall? Two experts take sides. |
The Motley Fool
August 15, 2006
Rick Aristotle Munarriz |
How to Slay a Google There is only one way to kill Google now. If there is a content site that is ripe for traffic monetization -- and preferably an existing Google partner -- Yahoo! or Microsoft needs to buy it out. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
The Motley Fool
May 21, 2008
Rick Aristotle Munarriz |
Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business. |
The Motley Fool
September 8, 2005
Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
The Motley Fool
January 14, 2008
Adam J. Wiederman |
Worst Stock for 2008: Yahoo! This analyst feels that Yahoo! simply cannot compete against Google, and has chosen Yahoo! to be the worst stock of 2008. |
InternetNews
April 29, 2004
Susan Kuchinskas |
Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing. |
The Motley Fool
May 21, 2008
Anders Bylund |
Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market. |
InternetNews
February 5, 2008 |
Regulators Would Watch Any Google-Yahoo Tie-up Following Microsoft's bid for Yahoo, a separate alliance with Google could be renewed under FTC scrutiny. |
BusinessWeek
October 2, 2006
Elgin & Grow |
Taking The Search Engines To Court Under pressure from advertisers, Google Inc. and Yahoo! Inc. are adjusting the way they deal with click fraud. Several lawsuits filed on behalf of hundreds of advertisers have helped fuel the modest changes. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
The Motley Fool
November 3, 2006
Tom Taulli |
Dueling Fools: Yahoo! Bull Yahoo! remains an innovator, as well as a strong company. Even great companies go out of favor; but for investors who have some patience, Yahoo! is definitely worth waiting for. |
The Motley Fool
May 16, 2006
Anders Bylund |
Searching for a Winner Whatever search engine you like to use, there's an "Idol" contestant to match. We're looking at the top three of each today. Yahoo!... Google... MSN... Investors, take note. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
Wired
January 19, 2009
Thompson & Vogelstein |
The Plot to Kill Google The company that has branded itself as "not evil" recently faced the prospect of being hauled into court on an antitrust charge. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Search Privacy At Google & Other Search Engines This article examines what Google and other search engines record about your searches. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
BusinessWeek
May 3, 2004
Elgin, Greene & Hamm |
Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge. |
