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InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats.   |
InternetNews
September 13, 2007
Nicholas Carlson |
NBC, News Corp. Web Video Venture Taking Shape News Corp. and NBC Universal's Web video joint venture Hulu is rumored to have acquired Mojiti LLC. |
The Motley Fool
August 24, 2010
Balasubramanyam Seshan |
Hulu IPO Is Mixed Bag for Advertisers Is Hulu a real threat to YouTube? |
InternetNews
October 9, 2007
Nicholas Carlson |
Google AdSense Broadcasts Itself Google announces plans to distribute ad-supported, produced content through embedded players. There are similarities between the way Google is distributing ad-supported video across the Internet and how traditional media plan to. |
InternetNews
February 21, 2008 |
Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program. |
InternetNews
August 30, 2007
Nicholas Carlson |
News Corp., NBC Put a Name to a Face NBC Universal and News Corp. finally have a name for their joint venture Web video site. It's called Hulu. |
The Motley Fool
August 16, 2010
Surojit Chatterjee |
Hulu Considers IPO, but Investors May Keep Away The world's No. 2 online video streaming site Hulu is reportedly mulling an initial public offering (IPO) that could leave it richer by at least $2 billion -- provided it manages to attract enough investors. |
InternetNews
March 23, 2007
Nicholas Carlson |
What The NBC, News Corp. Video Deal Means to Google YouTube owner Google could just double-down on the 'Long Tail' theory behind monetizing its video-sharing darling. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
YouTube Shocks a Hulu Google's video-sharing site is out to trump a network-backed competitor, Hulu, by announcing YouTube Everywhere, an initiative to open up the site even further to third-party developers. |
The Motley Fool
August 30, 2007
Rick Aristotle Munarriz |
Say Hello to Hulu NBC Universal and News Corp. are in for a Hulu of a time in launching their video website. |
Wired
September 22, 2008
Frank Rose |
Free, Legal and Online: Why Hulu Is the New Way to Watch TV Fox and NBC were going to make the Internet safe for television! They were building a "YouTube killer"! And they were calling it Hulu! |
InternetNews
September 20, 2007
Nicholas Carlson |
Do Broadcasters Finally 'Get' the Internet? Some say recent deals from ABC and NBC indicate that yes, the big TV broadcasters have finally pulled their head out of the sand and will begin to offer their content online. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Fast Company
November 2009
Chuck Salter |
Can Hulu Save Traditional TV? Can Jason Kilar and his hit site Hulu save traditional TV from itself while remaking it for the future? |
InternetNews
April 30, 2009
Michelle Megna |
Hulu, Disney Strike Deal on ABC TV Shows, Movies On the heels of last month's YouTube deal, Disney's latest online venture is an equity stake in rival Hulu. |
InternetNews
February 21, 2008
Kenneth Corbin |
Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Entrepreneur
October 2006
Gwen Moran |
And... Action Video advertising has gone live on Google. Is it right for you? |
InternetNews
November 4, 2005
Susan Kuchinskas |
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
Fast Company
November 2009
Dan Macsai |
Hulu's Competitors: The Wild World of Web TV Media giants and start-ups - not to mention pirates - are chasing an online-video audience of 158 million. Here's how key players connect to, and compete with, Hulu. |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
The Motley Fool
January 22, 2010
Eric Jhonsa |
Cashing In Online The king of online video might finally be profitable, but rivals are ready and waiting. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
InternetNews
March 22, 2007
Nicholas Carlson |
NBC, News Corp. to Launch YouTube Rival News Corp. and NBC Universal are forming a video distribution network to compete with Google's YouTube. AOL, MSN, MySpace and Yahoo will be the new site's initial distribution partners. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
The Motley Fool
March 3, 2010
Rick Aristotle Munarriz |
No Colbert for You, Hulu Comedy Central pulls its programming from the popular streaming site. |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Fast Company
November 2009
Dan Macsai |
Cut Your Cable: Hulu's Top 10 TV Shows "Family Guy" and "The Office" are leaders on Hulu's top 10 list of TV shows. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
The Motley Fool
February 21, 2008
Rick Aristotle Munarriz |
Google Is Watching You In the latest evolutionary step in online-marketing domination, Google will now begin canvassing the Web with contextual ads on third-party videos. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
July 21, 2005
Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
The Motley Fool
October 27, 2009
Anders Bylund |
How Hulu Plans to Wreck Itself Hulu is thinking about charging for its videos. That's playing with fire, my friends. |
BusinessWeek
August 6, 2009
Ronald Grover |
How Many Ads Will Net Viewers Watch? Different strategies: CBS.com is studying how to pile as many commercials as possible on Internet shows; Hulu wants to run fewer ads but charge more for them. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
The Motley Fool
June 28, 2011
Travis Hoium |
Hulu Needs Google If it wants to compete with Netflix, that is. |
The Motley Fool
December 10, 2007
Morgan Housel |
Buzz Bytes: Yahoo!, Hulu, Google Entertainment and Internet news: Yahoo! launches streaming video financial program... Flickr photo-sharing site is collaborating with online photo-editing company Picnik... Hulu introduces high-definition movie trailers... etc. |
