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Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.   |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
Financial Planning
September 1, 2005
Marie Swift |
Getting on Google There's an art to ranking high on various search engines. Mastering it will help you draw more potential financial advisory clients to your Web site. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? |
Search Engine Watch
July 7, 2009
Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
August 19, 2008
Mark Jackson |
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. |
Search Engine Watch
September 22, 2005
Chris Sherman |
Myriad Search: Meta Search Your Way A new meta search engine lets Internet marketers and others compare results from the four top web search engines, and tweak their relative importance in a cutomized result set. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch
July 21, 2004
Christine Churchill |
Meet The Crawlers Representatives of Yahoo, Google, Ask Jeeves and Looksmart offer an inside glimpse of recent developments at the major search engines. The general focus for the major search engines continues to be on the user experience. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Search Engine Watch
January 27, 2009
Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. |
InternetNews
April 26, 2006
Sean Michael Kerner |
Are Google Results More Relevant? New third party evidence adds fuel to the fire as to whether Google, MSN or Yahoo! actually provides searchers what they want. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Search Engine Watch
July 27, 2009
Ron Jones |
Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. |
Entrepreneur
November 2005
Paul & Sarah Edwards |
Stake Your Territory Keep your startup out of a saturated market with these free business listing sites. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
Search Engine Watch
November 24, 2009
Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search. |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch
November 11, 2008
Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. |
D-Lib
Mar/Apr 2008
Smith & Nelson |
Site Design Impact on Robots An examination of search engine crawler behavior at deep and wide websites. |
Search Engine Watch
September 21, 2009
Ron Jones |
Mobile Search 101, Part 2 One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Information Today
July 21, 2003
Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
InternetNews
May 6, 2005
Sean Michael Kerner |
Tips From the Search Crowd You want to make sure the search engines find your site and rank it well? Follow some basic rules of the information highway, search experts say. |
InternetNews
May 3, 2007
Sean Michael Kerner |
Yahoo Makes Search Indexing Waves Yahoo is extending the robots.txt search exclusion standard to get better page relevancy, but will anyone follow? |
Search Engine Watch
October 25, 2010
John Greer |
Organic Search Listings That Drive Clicks People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site. |
Search Engine Watch
November 10, 2009
Mark Jackson |
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
Google Dance Case Studies Real life stories of how sites were impacted by the recent Google ranking changes, with an analysis of factors that may be in play. |
Search Engine Watch
January 3, 2011
Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. |
Search Engine Watch
December 22, 2010
Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
Search Engine Watch
February 14, 2005
Shari Thurow |
Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services. |
Search Engine Watch
October 28, 2010
Jon Schepke |
Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. |
Search Engine Watch
August 16, 2006
Chris Sherman |
Who's Who in Social Search Many players, big and small, are working in the social search space. Here's a look at who's doing what to harness the power of human beings in improving search. |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
ONLINE
Jul/Aug 2004
Greg R. Notess |
On The Net - The New Yahoo! Search With all the changes at various search engines, Yahoo! has now risen to the top as one of the major places to look beyond Google. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
