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Commercial Investment Real Estate May/Jun 2006 Peter L. Mosca |
Meet the Press Media surrounds us in our daily lives and whether we seek the spotlight or hide from it, sooner or later, a commercial real estate professional may be required to play a public role. Build your brand by becoming a go-to media source in your market.  |
Entrepreneur August 2005 Gwen Moran |
Say it Isn't So Are these 12 media myths killing your public relations plan? Find out how to get media-savvy -- fast.  |
Financial Planning September 1, 2005 Ed McCarthy |
Ready for Prime Time To get regular media exposure, you must deliver information in the right package. Here's advice for the financial professional.  |
Inc. April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients.  |
CIO November 17, 2014 Bill McGowan |
Three-Minute Coach: How to Prepare for Media Interviews Before meeting with a reporter, you should prepare your talking points and remember that everything you say in the presence of a reporter could be used in a story.  |
Inc. May 2007 Barbara Corcoran |
Ask Barbara Corcoran Tips on gaining media exposure.  |
Registered Rep. October 1, 2002 Daryl T. Logullo |
Don't Let Corporate Red Tape Stifle You Advice for financial advisers trying to avoid compliance problems when giving interviews.  |
AFP eWire October 12, 2010 |
Media Tips: Getting Your Story to the Press Here are some tips on cultivating a member of the media the way you would a donor ... by building trust and being a helpful resource.  |
Search Engine Watch August 4, 2010 Jeremy Bencken |
New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.  |
Investment Advisor July 1, 2011 Bill Bongiorno |
Summer Doldrums? Time to Grow Through Media Exposure Take advantage of down time this summer and market your firm to the media.  |
Science News Janet Raloff |
Real News: An Endangered Species Many recently jettisoned reporters covered science, medicine, environment, biotechnology, and research-policy issues.  |
Sports Central September 30, 2010 Mark Chalifoux |
Picture This Reporters are not fans. There has to be at least a facade of professionalism.  |
Inc. January 2007 Mark Lacter |
How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co. You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right.  |
The Motley Fool January 22, 2007 David Lee Smith |
The Times, It Is A-Marketing The New York Times gets the word out to boost sales. But will the new campaign really change the company's fortunes much? Investors, take note.  |
Search Engine Watch December 18, 2007 Greg Jarboe |
Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity.  |
Parameters Brendan R. Mclane |
Reporting from a Sandstorm: An Appraisal of Embedding In an age of the continuous media cycle and information transparency, Operation Iraqi Freedom marked the first time so many reporters were provided so much relatively unrestricted front-line access.  |
Inc. May 1, 2010 Joyner & McCorvey |
How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign.  |
PC Magazine October 12, 2005 Karen Jones |
Calling All Bloggers The Creative Reporter Network is the latest in the collaborative journalism movement.  |
Financial Advisor January 2005 Marla Brill |
Mining The Media Advisors are working with local media outlets to establish credibility.  |
Salon.com April 2, 2001 Jake Tapper |
The Bush-China monologues The White House takes questions: A drama in multiple acts...  |
Job Journal February 4, 2007 Rich Heintz |
A Step Ahead What does your boss need? If your answer is, who cares? you're probably not on your boss's favorites list. If you want to be a more valued employee, one way to get there is by anticipating your supervisor's needs - by doing things without being asked.  |
Financial Planning July 1, 2005 Melanie DeCarolis |
Practice Tips Using the media is a powerful and cost-effective way for motivated financial planners to build both credibility and their books of business. Here are a few ways to encourage journalists to seek you out.  |
On Wall Street July 25, 2011 Bill Bongiorno |
Grabbing Media Exposure This month is a great opportunity for financial advisors to garner some media exposure.  |
Search Engine Watch March 31, 2011 Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.  |
BusinessWeek July 18, 2005 Jon Fine |
The Truth vs. The Dollar Business realities are at odds with reporters' ideals. What's bad for journalism is not necessarily bad for companies that produce it.  |
CIO July 1, 2002 Jerry Gregoire |
On Assignment Our intrepid reporter -- and former CIO -- gets a glimpse into the wooly world of trade journalism at a major software vendor's user conference. Let the mind games begin.  |
Job Journal December 2, 2007 Penelope Trunk |
Brazen Careerist: Five Ways to Flub an Interview Here are five mistakes a lot of people make -- even people who are great at doing interviews.  |
Reason December 2008 Tim Cavanaugh |
Stop the Journalismisms! The media business is chock full of platitudes, most of them wrong.  |
Salon.com July 13, 2001 Joshua Micah Marshall |
ABC's messy role in Condit affair The network now says one of its reporters -- the subject of tabloid rumors -- claims she never met with Condit the day he claims they did, the day Chandra Levy most likely disappeared...  |
Financial Advisor November 2008 Andrew Gluck |
Crisis Communication If you take a step back from the torturous panic terrorizing markets to see the bigger picture, it's clear that the self-destruction of Wall Street's giant brokerage firms creates the opportunity of a lifetime for independent advisors.  |
CIO September 1, 2005 David Rosenbaum |
Deep Throats Why, when and under what circumstances journalists use anonymous sources.  |
The Motley Fool July 20, 2007 Mac Greer |
Fool Video: Is Google Undervalued? A video interview with David Vise, author of The Google Story.  |
Registered Rep. November 1, 2002 Daryl T. Logullo |
Grin and Bear It All the awful news about the markets can be good news for brokers who want to garner a little bit of publicity. Here are some tips on how to establish yourself as a hot commodity on the business television circuit.  |
CFO March 1, 2005 Roy Harris |
Are You Ready for Your Close-up? As the CFO has increasingly had to meet the press, there have been rough adjustments for both sides.  |