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AFP eWire March 11, 2014 |
ICON Teaser: Making The Shift to Sponsorship -- Initial Things To Consider Enough nonprofits are now engaging in sponsorship (or what passes for it) to turn the pool into a buyers' market. Savvy companies are beginning to realize that they can call their own shots.  |
AFP eWire December 8, 2014 Brent Barootes |
The Power of Sponsorship Tips for charities trying to make the most of corporate sponsorships.  |
Entrepreneur March 2006 Kim T. Gordon |
In Any Event... Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.  |
Sports Central January 5, 2008 Greg Wyshynski |
The Fan Outrage Outage The complete assimilation of sports by corporate sponsorship has caused fans to give up the fight for old-fashioned sports camaraderie.  |
Entrepreneur May 2008 Kim T. Gordon |
Word on the Street Make outdoor events your ticket to getting noticed this spring.  |
Sports Central February 3, 2009 Ryan Ballengee |
Compromise is Inevitable For PGA Tour While PGA Tour sponsorship is not a $50 million proposition, it is a multi-million dollar proposition. That is the kind of expenditure that draws a critical eye if exposed to the public.  |
Inc. April 2008 Ryan McCarthy |
Blessed Events How to make a sponsorship pay off.  |
HBS Working Knowledge May 1, 2008 John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing.  |
Entrepreneur April 2004 Gwen Moran |
Marketing Buzz 04/04 Sponsored weddings and boosting customer interaction  |
Entrepreneur June 2004 Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites.  |
The Motley Fool August 27, 2008 Rich Duprey |
Talladega Dreams for Home Depot The NASCAR sponsorship is a costly bit of vanity, but Home Depot will continue sponsoring NASCAR racing teams.  |
CRM May 18, 2012 Ted Murphy |
The Future of Social Media Sponsorship In today's environment, a presence is not enough - engagement is needed too.  |
AFP eWire February 21, 2005 |
Nonprofit, Association Sponsorships Expected to Rise in 2005 For-profit corporations and businesses are expected to spend more than $1 billion in sponsoring nonprofit causes in 2005, according to industry forecasts.  |
U.S. Banker February 2007 Lee Conrad |
How to Win Fans and Influence Consumers Banks are funneling more marketing dollars away from TV commercials and direct mail into sports sponsorships. But how do they turn fans into customers?  |
Information Today March 26, 2015 |
The Libhub Initiative Forms Sponsorship Program The Libhub Initiative (founded by Zepheira) introduced a sponsorship program to support library visibility on the web.  |
Information Today March 10, 2015 |
Innovative Will Support the Libhub Initiative Innovative agreed to sponsor the Libhub Initiative, which encourages industry wide focus on library resources' web visibility.  |
AskMen.com Mark Simmons |
Ericsson: Sport Sponsorship Wrapping its name around the fifth largest professional tennis tournament of the year was only the zenith of an aggressive marketing relationship Ericsson has with pro sports.  |
Commercial Investment Real Estate Jan/Feb 2005 Ronald L. Raitz |
The ABCs of TICs TIC deals offer individual investors the opportunity to pool funds, secure more financing, and take on ownership interests without property management headaches. Learn the fundamentals of this 1031 exchange strategy.  |
Commercial Investment Real Estate Sep/Oct 2008 Eugene A. Trowbridge |
Group Investment Insights A survey of Certified Commercial Investment Members reveals the latest trends in syndication management.  |
The Motley Fool June 23, 2006 Jim Mueller |
The Lederhosen Ambush Is ambush marketing ethical? As much as advertising ever is. Is it legal? When done carefully, yes. Is it effective? Most certainly. And when companies consider the return on investment from advertising -- whether on billboards or lederhosen -- that's what really counts.  |
Fast Company September 2013 |
Circle Media Connects Fans With Sponsors By Listening To The Data Brands often sponsor live events based on gut instinct, but Circle Media CEO Mark Piening claims there's a smarter way.  |
Sports Central January 25, 2006 Diane M. Grassi |
Winter Olympics Athletes Face Double Standard Big media and corporate sponsorship of sporting events in the US have become as big a story these days as the sports and athletes they themselves sponsor, with nary an opportunity missed by advertisers and networks alike to promote themselves.  |
The Motley Fool December 18, 2003 |
Dodge Drops Lingerie Bowl In a bid to boost sales of Dodge vehicles, Chrysler Group signed up months ago to be a main sponsor of the "Lingerie Bowl" pay-per-view halftime event at the upcoming Super Bowl. But underwear advertising simply got too hot to handle.  |
The Motley Fool December 29, 2006 Nathan Slaughter |
A Fool Goes Bowling Which title sponsor will be crowned Wall Street's Champ? Corporate America has stamped its signature indelibly on the most visible face of college athletics. The benefits from such an investment are impossible to calculate, but they clearly wouldn't be made without a winning game plan in mind.  |
AskMen.com Steve Seepersaud |
Vice Sponsorships If there is one thing in common in all sports, it's that health, exercise, and proper nutrition are important to the player's success. So, why do sports endorse products that don't follow this mantra?  |
BusinessWeek October 1, 2009 |
Inside the Sweatshops Here are some of the ways unscrupulous tech services companies violate work-visa regulations and hurt workers.  |
U.S. Banker May 2009 Anthony Malakian |
Sponsorships Scare Some Despite Revenue Upside It's apparent that the hundreds of banks that received funds from the TARP now have to weigh the political consequences of attaching their names to sporting events or venues.  |
Information Today June 2002 Richard Poynder |
The Big Lie Is vendor sponsorship or conferences a win-win arrangement or is it having a corrosive effect on the information industry?  |
BusinessWeek May 13, 2010 Townsend & Elfes |
Adidas' Big Money Defense Against Nike With Nike closing in, Adidas hopes sponsorships will preserve its lead.  |
U.S. Banker September 2008 Anthony Malakian |
Let's Make Beautiful Music Together For those who wanted a ticket to Billy Joel's "Last Play at Shea," which was sold out in a record 48 minutes, it helped to be a Citi Card holder.  |
Pharmaceutical Executive June 1, 2005 Bill Tancer |
Alternative Media: Shared Appeal How do pharma sponsors know if sports' Web sites lure the right visitors to their domains? And how can they tell if a sponsorship deal is connecting their messages with the target market?  |
BusinessWeek April 30, 2010 Helyar & Helm |
Forget Tiger. The PGA Has Bigger Problems Professional golf's period of rapid growth from 1996 to 2008, when prize money grew fourfold to $278 million a year, is over.  |
InternetNews January 26, 2004 Janis Mara |
AOL Latino Signs Major Brand Sponsors As the Hispanic market grows, online and off, sponsors take interest.  |
Fast Company September 1, 2007 Cora Daniels |
Fast Talk: UPS's Setup Man Profile on: Peter Tan, who must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official express-delivery sponsor of the 2008 Games, UPS has to get every piece of lumber and luggage where it needs to go.  |
CRM July 2015 Oren Smilansky |
With Sponsored Content, Know the Rules of the Road Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own  |
Fast Company September 14, 2011 Jason Feifer |
Content Vs. Advertising: Which One Leads The Gaming Industry? How will the worlds of advertising and gaming overlap? We ask two young CEOs with opposite approaches.  |