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AFP eWire
March 11, 2014
ICON Teaser: Making The Shift to Sponsorship -- Initial Things To Consider Enough nonprofits are now engaging in sponsorship (or what passes for it) to turn the pool into a buyers' market. Savvy companies are beginning to realize that they can call their own shots. mark for My Articles similar articles
AFP eWire
December 8, 2014
Brent Barootes
The Power of Sponsorship Tips for charities trying to make the most of corporate sponsorships. mark for My Articles similar articles
Entrepreneur
March 2006
Kim T. Gordon
In Any Event... Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips. mark for My Articles similar articles
Sports Central
January 5, 2008
Greg Wyshynski
The Fan Outrage Outage The complete assimilation of sports by corporate sponsorship has caused fans to give up the fight for old-fashioned sports camaraderie. mark for My Articles similar articles
Entrepreneur
May 2008
Kim T. Gordon
Word on the Street Make outdoor events your ticket to getting noticed this spring. mark for My Articles similar articles
Sports Central
February 3, 2009
Ryan Ballengee
Compromise is Inevitable For PGA Tour While PGA Tour sponsorship is not a $50 million proposition, it is a multi-million dollar proposition. That is the kind of expenditure that draws a critical eye if exposed to the public. mark for My Articles similar articles
Inc.
April 2008
Ryan McCarthy
Blessed Events How to make a sponsorship pay off. mark for My Articles similar articles
HBS Working Knowledge
May 1, 2008
John Quelch
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing. mark for My Articles similar articles
Entrepreneur
April 2004
Gwen Moran
Marketing Buzz 04/04 Sponsored weddings and boosting customer interaction mark for My Articles similar articles
Entrepreneur
June 2004
Nancy Michaels
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. mark for My Articles similar articles
The Motley Fool
August 27, 2008
Rich Duprey
Talladega Dreams for Home Depot The NASCAR sponsorship is a costly bit of vanity, but Home Depot will continue sponsoring NASCAR racing teams. mark for My Articles similar articles
CRM
May 18, 2012
Ted Murphy
The Future of Social Media Sponsorship In today's environment, a presence is not enough - engagement is needed too. mark for My Articles similar articles
AFP eWire
February 21, 2005
Nonprofit, Association Sponsorships Expected to Rise in 2005 For-profit corporations and businesses are expected to spend more than $1 billion in sponsoring nonprofit causes in 2005, according to industry forecasts. mark for My Articles similar articles
U.S. Banker
February 2007
Lee Conrad
How to Win Fans and Influence Consumers Banks are funneling more marketing dollars away from TV commercials and direct mail into sports sponsorships. But how do they turn fans into customers? mark for My Articles similar articles
Information Today
March 26, 2015
The Libhub Initiative Forms Sponsorship Program The Libhub Initiative (founded by Zepheira) introduced a sponsorship program to support library visibility on the web. mark for My Articles similar articles
Information Today
March 10, 2015
Innovative Will Support the Libhub Initiative Innovative agreed to sponsor the Libhub Initiative, which encourages industry wide focus on library resources' web visibility. mark for My Articles similar articles
AskMen.com
Mark Simmons
Ericsson: Sport Sponsorship Wrapping its name around the fifth largest professional tennis tournament of the year was only the zenith of an aggressive marketing relationship Ericsson has with pro sports. mark for My Articles similar articles
Commercial Investment Real Estate
Jan/Feb 2005
Ronald L. Raitz
The ABCs of TICs TIC deals offer individual investors the opportunity to pool funds, secure more financing, and take on ownership interests without property management headaches. Learn the fundamentals of this 1031 exchange strategy. mark for My Articles similar articles
Commercial Investment Real Estate
Sep/Oct 2008
Eugene A. Trowbridge
Group Investment Insights A survey of Certified Commercial Investment Members reveals the latest trends in syndication management. mark for My Articles similar articles
The Motley Fool
June 23, 2006
Jim Mueller
The Lederhosen Ambush Is ambush marketing ethical? As much as advertising ever is. Is it legal? When done carefully, yes. Is it effective? Most certainly. And when companies consider the return on investment from advertising -- whether on billboards or lederhosen -- that's what really counts. mark for My Articles similar articles
Fast Company
September 2013
Circle Media Connects Fans With Sponsors By Listening To The Data Brands often sponsor live events based on gut instinct, but Circle Media CEO Mark Piening claims there's a smarter way. mark for My Articles similar articles
Sports Central
January 25, 2006
Diane M. Grassi
Winter Olympics Athletes Face Double Standard Big media and corporate sponsorship of sporting events in the US have become as big a story these days as the sports and athletes they themselves sponsor, with nary an opportunity missed by advertisers and networks alike to promote themselves. mark for My Articles similar articles
The Motley Fool
December 18, 2003
Dodge Drops Lingerie Bowl In a bid to boost sales of Dodge vehicles, Chrysler Group signed up months ago to be a main sponsor of the "Lingerie Bowl" pay-per-view halftime event at the upcoming Super Bowl. But underwear advertising simply got too hot to handle. mark for My Articles similar articles
The Motley Fool
December 29, 2006
Nathan Slaughter
A Fool Goes Bowling Which title sponsor will be crowned Wall Street's Champ? Corporate America has stamped its signature indelibly on the most visible face of college athletics. The benefits from such an investment are impossible to calculate, but they clearly wouldn't be made without a winning game plan in mind. mark for My Articles similar articles
AskMen.com
Steve Seepersaud
Vice Sponsorships If there is one thing in common in all sports, it's that health, exercise, and proper nutrition are important to the player's success. So, why do sports endorse products that don't follow this mantra? mark for My Articles similar articles
BusinessWeek
October 1, 2009
Inside the Sweatshops Here are some of the ways unscrupulous tech services companies violate work-visa regulations and hurt workers. mark for My Articles similar articles
U.S. Banker
May 2009
Anthony Malakian
Sponsorships Scare Some Despite Revenue Upside It's apparent that the hundreds of banks that received funds from the TARP now have to weigh the political consequences of attaching their names to sporting events or venues. mark for My Articles similar articles
Information Today
June 2002
Richard Poynder
The Big Lie Is vendor sponsorship or conferences a win-win arrangement or is it having a corrosive effect on the information industry? mark for My Articles similar articles
BusinessWeek
May 13, 2010
Townsend & Elfes
Adidas' Big Money Defense Against Nike With Nike closing in, Adidas hopes sponsorships will preserve its lead. mark for My Articles similar articles
U.S. Banker
September 2008
Anthony Malakian
Let's Make Beautiful Music Together For those who wanted a ticket to Billy Joel's "Last Play at Shea," which was sold out in a record 48 minutes, it helped to be a Citi Card holder. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Bill Tancer
Alternative Media: Shared Appeal How do pharma sponsors know if sports' Web sites lure the right visitors to their domains? And how can they tell if a sponsorship deal is connecting their messages with the target market? mark for My Articles similar articles
BusinessWeek
April 30, 2010
Helyar & Helm
Forget Tiger. The PGA Has Bigger Problems Professional golf's period of rapid growth from 1996 to 2008, when prize money grew fourfold to $278 million a year, is over. mark for My Articles similar articles
InternetNews
January 26, 2004
Janis Mara
AOL Latino Signs Major Brand Sponsors As the Hispanic market grows, online and off, sponsors take interest. mark for My Articles similar articles
Fast Company
September 1, 2007
Cora Daniels
Fast Talk: UPS's Setup Man Profile on: Peter Tan, who must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official express-delivery sponsor of the 2008 Games, UPS has to get every piece of lumber and luggage where it needs to go. mark for My Articles similar articles
CRM
July 2015
Oren Smilansky
With Sponsored Content, Know the Rules of the Road Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own mark for My Articles similar articles
Fast Company
September 14, 2011
Jason Feifer
Content Vs. Advertising: Which One Leads The Gaming Industry? How will the worlds of advertising and gaming overlap? We ask two young CEOs with opposite approaches. mark for My Articles similar articles