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Fast Company
June 1, 2007 |
"Ambushed" A portfolio of recent CMO casualties: Javier Benito, Starwood Hotels... John Fleming, Wal-Mart... Michael Linton, Best Buy... etc.   |
U.S. Banker
July 2007
Rebecca Sausner |
CMOs: Why They Still Don't Get No Respect Soft on metrics, weak on technology, low on company-wide experience: Marketing chiefs still seek the kind of credibility they need to succeed and change their tarnished images. |
CIO
October 4, 2010
Thomas Wailgum |
CMOs and CIOs: Can This Relationship Be Saved? Both of you understand the importance of digital marketing to your company - but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT. |
CRM
February 2012
Robert Wollan |
CMOs in a Changing Marketplace Strategies for success in today's -- and tomorrow's -- business landscape. |
CRM
June 20, 2014
Sarah Sluis |
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years. |
CIO
July 23, 2014
Tom Kaneshige |
CIO-CMO Marriage Strained, But Can Be Saved Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, there's still a ways to go for the marriage to become a happy union. |
CIO
January 1, 2014
Adam Dennison |
Follow the Money: CIOs Have Nothing to Fear From CMOs Our publisher doesn't buy the notion that CMO budgets for IT will outstrip those of CIOs in the coming years, citing new State of the CIO research to prove it. |
CRM
July 1, 2004
Jason Compton |
Tracking Marketing Performance The CMO Council recently conducted a survey of hundreds of top-ranking marketers to better gauge the industry's understanding and use of marketing performance management tools. |
CIO
November 18, 2013
Minda Zetlin |
CIOs and CMOs: Feuding in the C-Suite Survey finds that CIOs and marketing chiefs don't see eye-to-eye on much at all. |
CRM
March 2013
Carolyn Baird |
CMOs and CIOs: The New Power Team It's understandable that marketing and IT could be at cross purposes. But we also heard from CMOs who said they wouldn't be enjoying their success today if it weren't for their CIO -- and vice versa. |
Fast Company
September 1, 2007 |
Feedback China's New Cultural Revolution... Mouseketeers!... CMO Woes... etc. |
CIO
June 8, 2012
Maryfran Johnson |
Can We Get A CIO-CMO Do-Over? CIO magazine's editor in chief discusses our June 15 cover story on the CIO-CMO relationship and why, despite the potential for animosity, there is a big benefit in learning to get along. |
CIO
February 27, 2014
Adam Dennison |
Mapping the C-Suite's Digital Future CIO's Publisher nominates the CIO as the best 'pathfinder' to help C-suite execs move confidently toward digital business, and provides a link to the CIO Executive Council's new digital readiness survey. |
CIO
September 28, 2012 |
Hey CIOs! Show Your CMO the Love The CIO-CMO relationship gap still persists, and IDG Enterprise's CEO Michael Friedenberg reiterates why a closer partnership is critical to both execs as well as the business. |
CIO
February 21, 2013
Adam Dennison |
Why CMOs Won't Control Your IT Budget CIOs are partnering with their marketing chiefs more than ever, but they're not waiting around for marching orders. Getting to know the customer is job one for them, too. |
CIO
May 28, 2013
Dion Hinchcliffe |
Should the CIO or the CMO Take the Lead on Big Data? Someone must harness the power of real-time data flows. Instead of focusing on their differences and fighting for the same budgets, the CIO and CMO can come together at this critical juncture. |
CRM
December 2011
Carolyn Baird |
Customer Intimacy Redux in the Digital Ecosystem Fusing CRM and social media is key. |
CIO
October 28, 2011
Stephanie Overby |
8 Ways to Make Peace With Your CMO CIOs and CMOs may be the enterprise odd couple, but social media, mobile and Web-interaction models mean they really need to learn to get along. Business strategy depends on it. |
Pharmaceutical Executive
July 1, 2013
Richie Etwaru |
Innovation Calls Across the C-suite: Lessons From Wall Street The lifeblood of the life sciences industry is continuous innovation; it is not a business that can survive by standing still. |
HBS Working Knowledge
May 21, 2007
Sean Silverthorne |
Fixing the Marketing-CEO Disconnect A new diagnostic tool that measures marketing performance is used in HBS executive education programs. |
CRM
July 2014
Maria Minsker |
Disruptive Digital Technologies Shake Up the C-Suite As the roles of top executives evolve, new positions emerge to fill the gaps. |
