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Peyton Manning's IMG Dream Team The Colts quarterback explains how three top execs take care of his every need off the field -- so he can focus on football.   |
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IMG: Show Me The Bottom Line The razzle-dazzle style of International Management Group founder Mark McCormack is gone, but profits are better for this sports and lifestyle management and marketing firm. |
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Sports Chained to Big Business, Gambling, Corruption Corruption is embedded at all levels of this amalgam of sports and big business, in both professional and amateur realms. Ted Forstmann merely took advantage of the opportunity. He is a big fish and a known entity. |
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Marketing Maria: Managing the Athlete Endorsement Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. |
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EA Signs an Agent, Goes Big Internationally Video game giant Electronic Arts is teaming up with sports agency IMG to develop games based on "world sports" such as English Football and Rugby. |
BusinessWeek
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Arnold Palmer: With IMG from the Start The golfing great reminisces about his long association with IMG founder Mark McCormack and sports marketing then and now. |
BusinessWeek
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The Making Of A Sports Mogul How Casey Wasserman is building a sports-marketing machine for the Digital Age. |
AskMen.com
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How Athletes Are Cultivated How do aspiring sports stars hone their talents so they're ready for the big time and the dollars that are up for grabs? How much money is involved in cultivating talent? |
Knowledge@Wharton
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