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CRM
May 2007
Jessica Sebor
Too Much Pork for Just One Fork Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop. mark for My Articles similar articles
CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles
CRM
May 2013
Judith Aquino
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. mark for My Articles similar articles
CRM
December 2006
Colin Beasty
Analytics Brought to Bear How strength in numbers -- in this case, the analytics of customer data -- transforms sales teams into sales forces. mark for My Articles similar articles
CRM
May 4, 2015
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. mark for My Articles similar articles
CRM
February 2004
Martin Schneider
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. mark for My Articles similar articles
CRM
February 23, 2012
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. mark for My Articles similar articles
CRM
November 2007
Jessica Tsai
Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists. mark for My Articles similar articles
CRM
January 2007
Jessica Sebor
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. mark for My Articles similar articles
CRM
October 2006
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. mark for My Articles similar articles
CRM
August 1, 2007
Colin Beasty
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. mark for My Articles similar articles
CRM
November 23, 2012
Pelin Thorogood
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. mark for My Articles similar articles
CRM
July 2014
Maria Minsker
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. mark for My Articles similar articles
CRM
August 2010
Market Leaders: Business Intelligence IBM's Cognos made a great impression, and was able to claim the winner's spot for the second year in a row. mark for My Articles similar articles
CRM
September 2007
The 2007 Market Awards: Business Intelligence As the market for business intelligence matures and users become more sophisticated, more companies are buying into BI. mark for My Articles similar articles
Insurance & Technology
September 2, 2008
Nathan Conz
Insurers Shift To Customer-Focused Predictive Analytics Technologies Technology advances outside the industry have not only changed the way people shop for insurance and other financial products, but also raised the bar in terms of service and support. mark for My Articles similar articles
CRM
December 15, 2011
Pardot Gives Marketers New Campaign Analysis Tools Free reports powered by GoodData illustrate opportunities to improve lead flow. mark for My Articles similar articles
CRM
April 4, 2014
Kane Russell
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. mark for My Articles similar articles
CRM
July 2006
Colin Beasty
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. mark for My Articles similar articles
CRM
April 2015
Maria Minsker
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. mark for My Articles similar articles
Bank Systems & Technology
July 28, 2006
Nancy Feig
The Next Level in Business Intelligence A new philosophy centered around enterprisewide use of BI tools -- coupled with advances in analytics and data management -- is helping banks make better and more-profitable business decisions. mark for My Articles similar articles
CRM
January 2015
Marshall Lager
Where Does CRM Go from Here? We ask the experts where the industry is headed in the new year. mark for My Articles similar articles
CRM
November 2007
Colin Beasty
Predicting Profitability After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify - and sell to - their most profitable customers. mark for My Articles similar articles
CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
CRM
March 6, 2013
Leonard Klie
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. mark for My Articles similar articles
CRM
September 2007
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. mark for My Articles similar articles
CRM
October 2005
Bailor et al.
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. mark for My Articles similar articles
CRM
January 20, 2012
Justin Gray
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. mark for My Articles similar articles
Insurance & Technology
April 20, 2005
Wendy Toth
Direct Marketing on Target Belgium insurer Corona Direct has realized a steady return on its direct marketing efforts thanks to predictive analytics software from Chicago-based SPSS. mark for My Articles similar articles
CRM
January 21, 2015
Maria Minsker
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. mark for My Articles similar articles
CRM
January 2016
Maria Minsker
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands mark for My Articles similar articles
Insurance & Technology
November 21, 2005
Cynthia Saccocia
Business Ignorance or Business Intelligence The effective use of business intelligence by insurance companies over the next three years will differentiate market leaders from market laggards in capturing, servicing and retaining profitable market segments. mark for My Articles similar articles
CRM
November 1, 2005
Colin Beasty
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. mark for My Articles similar articles
CRM
January 14, 2015
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. mark for My Articles similar articles
Insurance & Technology
December 13, 2006
Maria Woehr
Ready for Your Close-Up The degree to which an insurer uses customer analytics - and the effectiveness of those efforts - provides the foundation for understanding the customer and enhancing the customer experience throughout the enterprise. mark for My Articles similar articles
CRM
September 2014
Maria Minsker
Why Marketers Need a Tag Management System TMS solutions track customers' digital journeys so companies can automate appropriate actions. mark for My Articles similar articles
Search Engine Watch
January 14, 2011
Roger Barnette
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. mark for My Articles similar articles
CRM
May 2, 2005
Phillip Britt
Making Use of Analytics Analysis is an increasingly important part of CRM, yet it's misunderstood by many executives. Here are tips on how to use business intelligence. mark for My Articles similar articles
CRM
March 13, 2015
Loren McDonald
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. mark for My Articles similar articles
CRM
May 2011
Paul Hyman
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. mark for My Articles similar articles
CRM
August 2015
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles mark for My Articles similar articles
CRM
October 19, 2011
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. mark for My Articles similar articles
Bank Systems & Technology
January 7, 2005
Cynthia Ramsaran
The Intelligence Factor Banks of all sizes increasingly are turning to an array of tools such as analytics, modeling and forecasting systems - often in the form of a packaged BI solution. mark for My Articles similar articles
CRM
August 17, 2012
Joe Cordo
How to Get Value from Big Data Five ways to embrace the information you have. mark for My Articles similar articles
CRM
November 1, 2005
Alexandra DeFelice
Learning to Share: Marketing and Sales Eloqua's Marketing Conversion suite provided both email management and Web analytics and integrated with Salesforce.com, helping both sales and marketing divisions. mark for My Articles similar articles
CRM
June 1, 2015
Maria Minsker
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. mark for My Articles similar articles
CRM
February 19, 2014
Maria Minsker
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. mark for My Articles similar articles
CRM
July 1, 2007
Colin Beasty
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. mark for My Articles similar articles
CRM
April 21, 2014
Maria Minsker
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research mark for My Articles similar articles
CRM
October 2009
Christopher Musico
Re:Tooling -- Marketing Campaign Optimization: Optimization for the Masses When budgets get tight, marketers need to squeeze everything they can out of what's left. mark for My Articles similar articles