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The Motley Fool June 9, 2005 Steven Mallas	NBC's Universal Need: Viewers If NBC cuts ad rates, will GE shares suffer?
The Motley Fool June 16, 2004 Brian Gorman	NBC Keeps Its Perch General Electric's NBC won the ad race, but other networks can still steal the show.
Fast Company May 1, 2007	Final Word NBC Universal's Beth Comstock on the what-I-want-when-I-want-it viewer - and impatience.
InternetNews September 24, 2007 Nicholas Carlson	Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats.
The Motley Fool October 23, 2006 Steven Mallas	NBC's Universal Problem GE's NBC Universal asset needs to get back on the growth track. Is unscripted TV the answer?
BusinessWeek July 25, 2005 Jon Fine	The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity.
InternetNews September 20, 2007 Nicholas Carlson	Do Broadcasters Finally 'Get' the Internet? Some say recent deals from ABC and NBC indicate that yes, the big TV broadcasters have finally pulled their head out of the sand and will begin to offer their content online.
The Motley Fool June 25, 2007 Anders Bylund	"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.
BusinessWeek August 9, 2004 Katie DeWitt	NBC's Marathon Of Coverage Spread over seven channels, the network will offer more programming than the past five summer Olympics combined. And for the first time, all 28 Olympic sports will air on TV. Will viewers have the stamina to stay tuned for more than 1,200 hours of Games?
The Motley Fool September 28, 2010 Travis Hoium	Comcast Makes Its Move at NBC Jeff Zucker's reign of NBC Universal will come to an end when Comcast takes over.
InternetNews June 19, 2009 David Needle	Microsoft in NBC Deal to Supply Ad System NBC is looking for Microsoft to help it identify the best potential audience for the least cost.
The Motley Fool December 14, 2006 Steven Mallas	NBC Broadcasting Good Times GE is predicting better times for its NBC Universal segment. Investors should nevertheless contain their enthusiasm on the outlook for NBC Universal.
The Motley Fool April 5, 2006 Alyce Lomax	NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better.
BusinessWeek May 9, 2005 Lowry & Grover	NBC: Now It's Wait-And-See TV The ex-ratings champ hopes its fall lineup will still be worth a premium to advertisers.
The Motley Fool March 23, 2006 Alyce Lomax	Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks.
BusinessWeek May 15, 2006 Brady & Grover	Peacock Under Pressure Can the current cast of characters pull NBC out of the cellar?
The Motley Fool May 16, 2005 Brian Gorman	NBC: Praying for Ratings NBC is embracing religious-themed programming to help its ratings slump. The benefits are less than clear.
InternetNews March 18, 2009 Alex Goldman	Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners?
The Motley Fool August 20, 2004 Steven Mallas	The Networks' Horror Is NBC Universal getting into the horror business? Like Fox's foray into a network for reality TV, NBC Universal will find that creating another market will serve it well in terms of synergizing with its own library.
The Motley Fool June 1, 2007 Steven Mallas	NBC Needs Managerial Heroes The network is in trouble -- can new management save the day?
InternetNews May 21, 2009 Michelle Megna	Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo.
InternetNews October 29, 2007 Susan Kuchinskas	Hulu: IPTV Like Advertisers Want It Hulu, the much-anticipated video-streaming service from News Corp. and NBC, opened in private beta today. The service could have an edge in attracting advertisers.
Fast Company February 2009 Bill Barol	Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying.
BusinessWeek January 12, 2004	Bob Wright The merger of NBC and Vivendi Universal, expected to close in the first half of 2004, is a defining event in Wright's 17 years as NBC chief.
BusinessWeek July 31, 2006 Ronald Grover	The Show Within A Show At NBC A behind-the-scenes battle to land Aaron Sorkin's big-buzz drama, Studio 60.
The Motley Fool May 20, 2004 Rick Aristotle Munarriz	New Reality TV Television networks look to reinvent the wheel this year.
InternetNews June 27, 2006 Nicholas Carlson	YouTube, NBC Deal is About The Brand NBC and YouTube today announced a partnership to enhance and promote the entertainment experience on their sites and promote NBC's Fall program lineup and other shows over the next year.
The Motley Fool June 14, 2011 Anders Bylund	Signs of Life in Traditional Media Guess what: the Internet hasn't killed TV advertising yet. In fact, the patient is doing all right -- and getting better.
The Motley Fool October 12, 2007 Rick Aristotle Munarriz	30 Rock on the Block General Electric is apparently entertaining the notion of selling its majority stake in NBC Universal.
The Motley Fool March 22, 2007 Rick Aristotle Munarriz	You're Going Down, GooTube Content heavies strike distribution deals outside of YouTube's reach.
The Motley Fool February 12, 2010 Eric Bleeker	NBC's Winter Olympics Nightmare Will the peacock's loss on the Vancouver Games be Disney or News Corp.'s gain?
BusinessWeek April 2, 2007 Jon Fine	Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet.
The Motley Fool April 6, 2006 Rick Aristotle Munarriz	A Fool Looks Back Hopping networks and operating systems were fit to be featured this past week: Like day and night for Katie... Yes, Steve Jobs does Windows...
The Motley Fool October 14, 2010 Anders Bylund	Google's Grand Experiment Fizzles One of the search giant's most ambitious side projects is falling apart.
The Motley Fool January 20, 2005 Brian Gorman	An Eye Toward Change Viacom should be cautious in its plans to revamp CBS Evening News.
The Motley Fool December 9, 2008 Rick Aristotle Munarriz	The Peacock Leverages Leno The outgoing "Tonight Show" host is sticking with NBC.
InternetNews March 31, 2008 Kenneth Corbin	Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online.
The Motley Fool October 11, 2007 Steven Mallas	NBC Takes a Breath of Fresh Air NBC buys the Oxygen Network, which targets 18- to 24-year-old women, and comes with about 74 million subscribers. Was it a smart move for the media giant?
The Motley Fool December 7, 2005 Steven Mallas	GE: Play It Again, iPod Apple's magical little iPod continues to attract all kinds of content providers. Who's next in line? In the end, the right mix of programming and pricing will rule the day.
The Motley Fool September 30, 2004 Brian Gorman	NBC's Non-News The network needs more than publicity stunts to keep its status as a leader.
InternetNews September 28, 2007 Nicholas Carlson	CBS Enlists Viewers to Promote Content CBS looks to user-generated content as rivals networks put full episodes on the Web.
CFO December 1, 2003 Roy Harris	Lights! Camera! Action! Buying Universal puts GE in the movie business. Its plan for synergies might make a good screenplay.
Fast Company July 1, 2007 Michael A. Prospero	Big Media's New Face In a me-too business, the video titans' Web strategies reveal some fresh experimentation.
The Motley Fool May 12, 2004 Nathan Slaughter	Say Hello to NBC Universal NBC officially completed its merger today with Vivendi's VUE.
InternetNews February 25, 2008 Kenneth Corbin	Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification.
Home Theater October 5, 2009 Mark Fleischmann	Will Comcast Merge with NBC? Cable operator's acquisition of venerable broadcast network would make waves.
The Motley Fool September 11, 2006 Alyce Lomax	AOL Time Warps, Too Two fall shows from NBC will stream on AOL ahead of their TV premieres. The major TV networks are obviously well aware that through digital video recorders and the Internet, people are increasingly watching programs and content when they want to.
The Motley Fool February 7, 2005 Steven Mallas	CinemaNow Snags Another Studio General Electric's NBC Universal joins CinemaNow. Shareholders should applaud the partnership, but they should also keep a lot of patience on hand to see where everything leads.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
The Motley Fool October 5, 2009 David Lee Smith	How Worthy Is the Comcast Buying Opportunity? There appear to be more negatives than positives to a Comcast/NBC Universal combo.