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BusinessWeek November 5, 2007 Ante, Grover & Green |
In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine.  |
InternetNews January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year.  |
InternetNews August 23, 2006 Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users.  |
InternetNews September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study.  |
InternetNews October 13, 2008 |
MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test.  |
InternetNews September 24, 2009 |
Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites.  |
InternetNews November 26, 2007 |
News Corp Builds Online Ad Network Proposed network would sell online ads across News Corp's assets and to other media firms as well.  |
InternetNews April 8, 2008 |
News Corp. Buys Stake in Video ad Network Fox Networks, a year-old online advertising network owned by Rupert Murdoch's News Corp., will announce on Tuesday it has bought control of European video ad network Utarget as part of a move to expand in Europe and Asia.  |
The Motley Fool April 4, 2008 Rick Aristotle Munarriz |
Socially Disturbing MySpace News MySpace's woes spell trouble for smaller social networking sites.  |
InternetNews May 21, 2009 Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo.  |
The Motley Fool June 14, 2006 Rick Aristotle Munarriz |
Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize.  |
CRM December 9, 2011 Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets.  |
InternetNews October 18, 2007 David Needle |
MySpace Plans to Get More Developer Friendly MySpace follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot.  |
InternetNews October 5, 2007 Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.  |
BusinessWeek April 9, 2007 Ronald Grover |
Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch?  |
InternetNews August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site.  |
Wired March 24, 2008 Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages.  |
Entrepreneur October 2007 Amanda C. Kooser |
Get a Social Life There's still room for success in the social networking scene.  |
InternetNews November 7, 2007 Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry.  |
InternetNews July 31, 2009 |
New MySpace Mail Goes Global MySpace beginning worldwide roll-out of souped-up e-mail client, hopes to become second-largest Webmail provider.  |
InternetNews September 24, 2007 Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free.  |
CRM August 23, 2011 Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns.  |
The Motley Fool May 14, 2008 Anders Bylund |
Google Shakes Up Social Networking Rather than designing a social network, and then adding some useful content (think Facebook or MySpace), Google is approaching networking from the other side.  |
InternetNews October 24, 2007 Stuart J. Johnston |
Microsoft Buys Facebook Stake What does $240 million buy these days? For Microsoft, a tiny 1.6 percent stake in social networking phenomenon Facebook - oh, and an exclusive worldwide advertising deal.  |
InternetNews November 9, 2007 Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth.  |
InternetNews November 7, 2008 Susan Kuchinskas |
Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit.  |
InternetNews November 13, 2007 Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.  |
Bank Systems & Technology July 23, 2008 Orla O'Sullivan |
Visa, Facebook Target Small-Business Owners With Social Networking Facebook has the potential to become a crucial advertising medium by allowing users to become 'fans' of the business and serve as a referral to all of their friends.  |
InternetNews March 8, 2007 Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links.  |
InternetNews March 10, 2008 Kenneth Corbin |
TV, Net Wrestle For Kids' Attention Marketers need to realize that while kids are front of their TV sets, most are doing more than just watching television, according to a new study.  |
InternetNews November 2, 2007 David Needle |
Google's OpenSocial Gets MySpace Endorsement Facebook rival MySpace throws in with the search leader's social networking API effort.  |
The Motley Fool December 15, 2008 Tim Beyers |
Is Facebook About to Hit the Wall? The social network's revenue growth could finally be slowing, as ad buyers are tapping the brakes on digital ad spending.  |
The Motley Fool September 24, 2007 Matt Koppenheffer |
Quick Take: Ninjas and Online Business Models The question for large online companies such as Google and Yahoo is: How can they turn online popularity into bankable dollars? Advertising is still the way to go.  |
Entrepreneur May 2007 Catherine Seda |
Visual Appeal How to add video to your site.  |
HBS Working Knowledge September 17, 2007 Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.  |
InternetNews October 2, 2008 Sean Gallagher |
Doubts Loom Over MySpace Music Strategy How much headway can even MySpace make against an entrenched iTunes?  |
The Motley Fool August 15, 2007 Jeremy MacNealy |
Fool on Call: MySpace Ramps Up In its fourth-quarter conference call News Corp. addressed the continued success of MySpace, the social-networking site that is turning personal profiles into big corporate profits.  |
InternetNews February 25, 2008 Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification.  |
InternetNews March 7, 2007 Nicholas Carlson |
Friendster Google Searches For Profitability Social network Friendster today announced a multi-year deal that makes Google the exclusive provider of search and advertising for the one-time market leader.  |
InternetNews November 5, 2007 |
MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users.  |
InternetNews December 20, 2006 Nicholas Carlson |
How Social Networks Became Useful Think social networks hit it big this year because of meeting a litany of people online? Think again.  |
InternetNews July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.  |
InternetNews July 13, 2009 |
MySpace Farms Out Overseas Ad Operations Embattled social network MySpace today announced the first step in its international reorganization, saying it plans to farm out advertising operations in several foreign countries in an arrangement with a division of its parent company, News Corp.  |
The Motley Fool August 8, 2006 Alyce Lomax |
Google Flashes Its Cash Is Google about to get mugged on MySpace? It's clear that Google's paying out the nose to shore up its search leadership and build the highest-profile, most lucrative search deals. Investors, take note.  |
InternetNews April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business.  |
The Motley Fool March 6, 2008 Rick Aristotle Munarriz |
Google's Continental Breakfast This DoubleClick ad is taking 11 months to load.  |
CRM September 1, 2006 Jessica Sebor |
MySpace Cadets The growing popularity of the Web site has marketers looking to blast off into the new social networking frontier. Will they crash in security and clutter issues?  |
The Motley Fool April 20, 2007 Rick Aristotle Munarriz |
Social Networking Diggs Deeper MySpace starts spreading the news, the community-driven way. The portal's transformation from a rave-hopping fiend into a crack reporter is an extreme makeover, but it's also perfectly logical.  |
The Motley Fool January 16, 2007 Alyce Lomax |
MySpace's Fuzzy Future The game's not over for the current social-networking king. Investors, take note.  |
InternetNews November 27, 2007 David Needle |
Cisco Readies Social Network Jump Cisco sees opportunity in powering online communities and creating new forms of advertising.  |