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Search Engine Watch August 22, 2006 Andrew Goodman |
Google CEO Maps Missions, Stays on Message Put Google CEO Eric Schmidt on stage with SEW's Danny Sullivan and you get an entertaining and enlightening glimpse into the soul of the world's favorite search machine.  |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.  |
Search Engine Watch March 3, 2003 Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.  |
InternetNews March 18, 2008 |
Google Digs In For Economic Slide Advertising deals in place, Google is ready to ride out economic downturn.  |
InternetNews July 21, 2005 Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.  |
InternetNews August 9, 2006 David Needle |
Schmidt: Google Closer to The Perfect Answer Google CEO CEO Eric Schmidt covers a range of issues affecting Google and the Internet at industry trade show.  |
Fast Company March 1, 2007 |
Open Debate Is Google overrated? Tapped out? Due for a fall? Two experts take sides.  |
InternetNews July 20, 2006 Nicholas Carlson |
Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.  |
InternetNews March 5, 2007 David Needle |
Schmidt: 'Just at The Beginning of Targeted Ads' Google CEO talks strategy and why the online ad biz is far away from consolidation.  |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page  |
InternetNews February 9, 2005 Susan Kuchinskas |
Google's Recipe for Profit At its first Analysts' Day, Google executives promise a 70-20-10 strategy to keep making money, and they defend their approach to utilizing ad space.  |
InternetNews August 7, 2006 Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.  |
InternetNews July 19, 2006 Nicholas Carlson |
Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem.  |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.  |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.  |
Search Engine Watch December 29, 2005 Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc.  |
Inc. January 2004 Rod Kurtz |
Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads.  |
InternetNews March 3, 2006 Ed Sutherland |
Google Reassures Investors of 'Deep Pipeline' Internet giant Google met financial analysts Thursday, providing insight and assuring the group of a "very deep pipeline of monetized new products," according to its chief financial officer.  |
Search Engine Watch September 22, 2004 Danny Sullivan |
Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front.  |
InternetNews April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.  |
BusinessWeek April 9, 2007 Rob Hof |
Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back  |
Search Engine Watch October 16, 2003 Greg Jarboe |
A "Fireside Chat" with Google's Sergey Brin Is Google God? When will the company finally go public? Search Engine Watch editor Danny Sullivan poses these and other questions to Google co-founder Sergey Brin.  |
InternetNews August 11, 2006 Nicholas Carlson |
Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide?  |
InternetNews June 21, 2005 Susan Kuchinskas |
Google Moving Forward on Payment System Google CEO Eric Schmidt confirmed that Google is developing an online payment system.  |
InternetNews January 31, 2006 Susan Kuchinskas |
Google Growth to Come From Traditional Media Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.  |
Search Engine Watch September 4, 2001 Danny Sullivan |
We're In The Money, Says Google Google's profitable and has been so on an operating basis for the past two quarters, the company says. Along with being profitable, the company also has a new chief executive officer, Dr. Eric Schmidt...  |
The Motley Fool March 21, 2007 Seth Jayson |
Quick Take: Google Dragged Toward Honesty The "innovation leader" finally offers a less profitable, more accurate ad model.  |
InternetNews January 22, 2009 David Needle |
Google Beats Estimates, Profit Takes a Hit Over $1 billion in charges from investments in AOL and Clearwire hurt the bottom line.  |
Information Today April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.  |
InternetNews April 17, 2007 David Needle |
Google CEO Downplays DoubleClick Buy CEO Eric Schmidt says antitrust concerns over the company's DoubleClick bid are wrong.  |
BusinessWeek July 17, 2006 Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.  |
BusinessWeek October 24, 2005 Jon Fine |
Hard Questions From Google What's the right amount to spend for advertising on the Internet?  |
The Motley Fool February 4, 2008 Rick Aristotle Munarriz |
You Can't Fool This Fool, Google Google is complaining about Microsoft's possible acquisition of Yahoo!, but in reality the company may have much to gain from the potential merger.  |
InternetNews October 25, 2007 David Needle |
The World According To Google At its financial analyst powwow, Google eschews numbers to talk about what it's doing.  |
InternetNews January 31, 2007 Erin Joyce |
Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.  |
InternetNews March 23, 2007 Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.  |
Search Engine Watch July 25, 2006 Jennifer Slegg |
Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.  |
The Motley Fool July 18, 2005 Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.  |
The Motley Fool January 9, 2008 Rick Aristotle Munarriz |
Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.  |
The Motley Fool January 9, 2008 Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market.  |
BusinessWeek September 29, 2003 |
Eric Schmidt, Google It took an upstart like Google to help show the Net's leaders how to make money by linking ads to search results.  |
Search Engine Watch September 3, 2002 Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.  |
The Motley Fool October 31, 2006 Anders Bylund |
A Foolish Treat: Google Here we are, two years after the historic IPO, and lots of investors still don't get it. Investors, you can be sure of this: buy now, because these shares may never look this cheap again.  |
Search Engine Watch March 1, 2007 Kevin Newcomb |
Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.  |
InternetNews October 16, 2008 Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.  |
Search Engine Watch December 7, 2003 Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.  |
Search Engine Watch March 31, 2008 Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.  |
BusinessWeek December 3, 2007 Jon Fine |
Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.  |
The Motley Fool April 3, 2006 Stephen Ellis |
Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.  |
Search Engine Watch June 29, 2006 Chris Sherman |
Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.  |