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BusinessWeek September 25, 2006 Christopher Palmeri	Mattel Needs A Knock-Me-Out Elmo Will Elmo's new incarnation make the Street love Mattel again?
The Motley Fool November 1, 2005 Nathan Slaughter	Will a New Elmo Sell? Mattel hopes the latest version of Elmo will spur strong holiday sales. Given the shares' reasonable valuation and 3%-plus dividend yield, the recent drop in their price may help value hunters rediscover their inner child.
The Motley Fool September 20, 2006 Rick Aristotle Munarriz	Not So Fast, Elmo Mattel is hoping to have a holiday hit, but it's just wishful thinking at this point. A series of elements, including a fair share of luck, ultimately dictate the hot toys under the tree. Investors, take note.
The Motley Fool January 29, 2007 Rick Aristotle Munarriz	Kiss and Mattel Mattel wraps up the year with another strong quarter. Investors, take note.
The Motley Fool January 30, 2006 Rick Aristotle Munarriz	That's Swell, Mattel The toy giant comes up flat, but scores a relative victory. Mattel ultimately earned $0.58 a share before one-time items. That's better than the $0.52 per share it earned in the fourth quarter of 2004, and well ahead of the $0.49 mark that Wall Street was expecting.
The Motley Fool October 18, 2004 Alyce Lomax	Mattel's Barbie Blues Cutthroat competition and a possibly slow holiday season mean lower net profits and net revenues for Mattel.
The Motley Fool October 16, 2006 Rick Aristotle Munarriz	Heavy Mattel Mattel has a better-than-expected showing as it heads into the holidays. Investors, take note.
BusinessWeek May 7, 2007 Christopher Palmeri	Barbie Goes From Vinyl To Virtual Mattel is betting its online Barbie Girl will hold kids who've outgrown real dolls.
The Motley Fool June 14, 2004 Alyce Lomax	Mattel's Operation Barbie The toy maker is trying to build off the strength of its Barbie brand to delve into several other products, including clothing for adult women that could launch this fall.
Entrepreneur August 2002 Chris Penttila	Still Playing With Toys? Your interest in the toy industry survived the recession. Now how do you make the most of the recovery?
The Motley Fool October 28, 2005 M.D. Mitchell	Mattel: So Cheap, It's Scary With the toy maker's stock near five-year lows, is it finally time to buy?
The Motley Fool July 19, 2004 Alyce Lomax	Mattel Makes the Grade Toy maker Mattel has reported improved second-quarter earnings. However, trouble on the horizon includes weakness in the company's quintessential Barbie brand.
BusinessWeek July 28, 2003 Christopher Palmeri	To Really Be a Player, Mattel Needs Hotter Toys Mattel is selling toys, not soap or cornflakes. Good brand management goes only so far in a business that caters to children's whims. Like it or not, the key to success is launching innovative products and promoting the heck out of them. If you don't do it, your competitors will.
PC Magazine August 17, 2005 Troy Dreier	Plugged-In Learning Several winners in this year's new batch of educational electronic gadgets: Color Pixter... Leapster L-Max... V.Smile Pocket... LeapFrog FLY... Datamax... etc.
The Motley Fool April 17, 2007 Rick Aristotle Munarriz	Mattel Doesn't Play Around Mattel beats estimates, even as Barbie slumps closer to home. Investors, take note.
The Motley Fool March 24, 2009 Kris Eddy	The Girls of Mattel Get Makeovers Toys keep maturing despite the stalled economy.
The Motley Fool June 22, 2005 Steven Mallas	Disney Princesses' Princely Profits Disney expects greater fortunes from Disney Princess merchandise. But shareholders shouldn't become smug, this target audience is undeniably fickle.
The Motley Fool January 31, 2008 Rich Duprey	Misfit Mattel Beats Recall Bumble Toymaker Mattel reports higher fourth-quarter revenue and earnings, even though domestic sales fall.
The Motley Fool July 19, 2010 Rick Aristotle Munarriz	More Upside: Hasbro or Mattel? Hasbro outshines Mattel in their latest quarters, once you dig beneath the surface.
The Motley Fool July 21, 2008 Rick Aristotle Munarriz	The Toys Are Back in Town Hasbro posted better-than expected results, powered by success in its homegrown toy brands and its licensing deal with Marvel
The Motley Fool September 11, 2007 Rich Duprey	Can We Believe Mattel? The toy maker is on the defensive over recalls, but are assurances of good sales believable? Will consumers be willing to take the risk on the company's products this holiday season?
The Motley Fool November 24, 2008 Colleen Paulson	The Land of Misfit Toys A new study gives its outlook on holiday toy spending, and it's not pretty.
The Motley Fool February 3, 2009 Rick Aristotle Munarriz	Even the Toys Are Crying Toy sales keep going the wrong way at Mattel.
The Motley Fool September 29, 2004 Bill Mann	Why Disney Is Destroying Barbie Blond bombshell Barbie has never had competition for little girls' attention like the Disney Princesses.
The Motley Fool July 17, 2006 Rick Aristotle Munarriz	Mattel Plays It Right The toy giant's diversification moves continue to pay off. Investors, take note.
The Motley Fool February 9, 2004 Selena Maranjian	Mattel Gets Smart Smart toys are in, and the toy maker's entering the fray.
The Motley Fool August 27, 2008 Rick Aristotle Munarriz	Barbie 1, Bratz 0 A federal court jury is awarding Mattel $100 million in its long-standing case against MGA Entertainment over the Bratz doll line.
The Motley Fool October 11, 2005 Nathan Parmelee	Mattel Gathers Up Its Toys The toy company combines all of its toy brands into one operational business. With third-quarter earnings due out next week, it is an interesting time for Mattel to announce a business reorganization. Investors, take note.
Fast Company November 2002 Chuck Salter	Ivy Ross Is Not Playing Around For years, Mattel has worked to grow beyond Barbie. One strategy was growth through acquisition. Ivy Ross's strategy is to inspire innovation -- to reinvent how the world's number-one toy company designs its toys.
Entrepreneur April 2007 Gwen Moran	Mystery Machine Tips on launching your own teaser campaign.
The Motley Fool April 26, 2007 Rick Aristotle Munarriz	JAKKS Beats Aces The smaller toymaker outshines its larger peers. Wall Street has underestimated the toy sector as a whole. Investors, take note.
The Motley Fool November 24, 2009 Rick Aristotle Munarriz	Throw This Stock Away The long view of Mattel is problematic.
The Motley Fool October 20, 2008 Rick Aristotle Munarriz	Let's Play a Game With Toymakers How well do you know Hasbro and Mattel? Let's see whether you can tell them apart.
The Motley Fool June 18, 2009 Anders Bylund	Princess Pink or Magic Blue? Disney's Selling Netbooks Now that the computer hardware has become so inexpensive, Walt Disney will sell kid-friendly netbooks whose biggest competitive advantage will be the Disney branding.
Fast Company April 2010 Kate Rockwood	How Spin Master Mixes Tech and Toys -- And Keeps Mattel Looking Over Its Shoulder How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.
BusinessWeek May 2, 2005 Christopher Palmeri	Hair-Pulling In The Dollhouse Bratz toys have produced explosive growth for Isaac Larian, founder of toymaker MGA Entertainment Inc. -- and woes for Mattel.
The Motley Fool September 10, 2007 Rich Duprey	Testing. Testing. Disney to Test Toys! In the wake of Chinese-made toy recalls, Disney decides to take no chances, and to independently test 65,000 of the toys it gets from licensees.
The Motley Fool July 17, 2007 Steven Mallas	Mattel's Doing Well Mattel toys around with a pretty decent second quarter. Investors, take note.
The Motley Fool March 2, 2007 Rick Aristotle Munarriz	LeapFrog Is Not Green The educational toy specialist gets through a very ugly 2006. Investors, if you want a safe toy company, you don't belong here.
The Motley Fool June 21, 2006 Rick Aristotle Munarriz	Disney's Dinner Bell Disney's new magic: licensing some pixie dust. Going from Belle to Bell won't be as easy, especially since audiences know little about Tinker Bell and even less about her fellow fairies, but Disney could be well-served by going in this direction.
BusinessWeek June 2, 2011 Ronald Grover	Disney's Toy Branding Strategy Animated film shorts featuring Toy Story characters may spur merchandise sales.
The Motley Fool October 6, 2004 Rich Duprey	Barbie Belts One Out Bad financial results, bad press, down-on-its-luck stock. It's a value investor's feeding trough! Yet Mattel signed a record deal and dominates the "Hot Dozen" toy list amid a turnaround.
The Motley Fool February 9, 2009 Rick Aristotle Munarriz	Hasbro Lands on the Island of Misfit Toys Hasbro's six-quarter-streak of beating expectations comes to an end.
The Motley Fool July 19, 2007 Rick Aristotle Munarriz	Barbie Girls Aren't Plastic Barbie dolls may not be selling, but BarbieGirls.com is.
The Motley Fool October 1, 2007 Alyce Lomax	Wal-Mart's Not Playing Around Wal-Mart is set to start a major price war on hot toys, well ahead of the holiday season. The retailer is cutting prices on what it calls the "Top 12 Toys of Christmas" by 10% to 50%.
Wired September 2000 Erik Davis	Congratulations, It's A Bot! It was only a matter of time before toy companies turned from plush interactive hairballs to digikinetic babies. Yours will be arriving shortly.
The Motley Fool November 12, 2004 Nathan Slaughter	Toys "R" Us Has Faithful Friends Toy manufacturers decide to support Toys "R" Us with exclusive products and advertising.
The Motley Fool September 23, 2005 M.D. Mitchell	American Girl Taunts Barbie Although Barbie will probably never be replaced by another doll, sales of the icon have dwindled over the past few years, leading some to wonder what's going on at Mattel. Is it a good time to buy Mattel before the upcoming holiday season?
The Motley Fool September 5, 2007 Rich Duprey	Another Recall Nightmare at Mattel For the third time in a month, the giant toymaker announces another massive toy recall. This time it is 800,000 accessories for Barbie dolls, Mattel's biggest seller, bringing the total number of recalled toys to an astounding 20 million.
The Motley Fool August 3, 2006 Rick Aristotle Munarriz	LeapFrog Stinks at Frogger The educational toy specialist flunks out in the second quarter. Thankfully, LeapFrog has the time to get it right, since its cash-rich balance sheet sports nearly $3 a share in greenbacks. Investors will have to be patient.