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BusinessWeek September 19, 2005 Ben Elgin	How Google Got Its Groove The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle is a worthwhile read for the illumination it offers on just how the Google craze got started in the first place. The answer is more interesting than you may remember.
Knowledge@Wharton	A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well...
InternetNews September 30, 2005 Susan Kuchinskas	Google Calendar Imminent? It's been an open secret among entrepreneurs in Silicon Valley that Google would launch Google calendar in October.
Search Engine Watch September 15, 2005 Chris Sherman	Search as the New Great Game The Search is a broad look at both the history of the web search industry, especially Google, and the profound effects and changes it is having on our social lives. The book is insightful and well worth a read.
BusinessWeek August 9, 2004 Robert Barker	The Key Word In Google's IPO: Risky Unless you consider Powerball a sound portfolio strategy, shun the IPO.
BusinessWeek January 8, 2007 Spencer E. Ante	The Return Of The Tech IPO Silicon Valley pundits are predicting 2007 will be the biggest year since 2000.
The Motley Fool August 17, 2004 Roger Nusbaum	Google Showered With Pessimism There may be too much doubt surrounding the big IPO.
The Motley Fool November 13, 2006 Mac Greer	Is Google Too Bold? Google's success with paid search has its competitors searching for new strategies. So what's really behind Google's great performance? Fast Company's Bill Taylor, the author of the recently published book Mavericks at Work: Why the Most Original Minds in Business Win, weighs in.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
Fast Company August 2005 Alan Deutschman	Can Google Stay Google? What are co-founders Brin and Page planning to keep Google thriving for the long haul?
BusinessWeek December 5, 2005 Farzad & Elgin	Googling For Gold With a market cap in orbit and more cash than a small nation, Google's heft is altering the tech industry's behavior. But when does its long-awaited shopping spree begin?
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
The Motley Fool December 27, 2006 Alyce Lomax	2006 in Review: Google Bulls and bears probably agree on one thing: It's been a good year for Google. The most strident disagreement is about whether the stock is overvalued at this point.
Inc. June 1, 2003 Robert X. Cringely	What's Next: Do One Thing Right Smart companies are finding ways to make money on the Net.
Search Engine Watch May 14, 2004 Danny Sullivan	Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return?
PC World August 2005 Harry McCracken	A Google, Google, Google, Google World The sovereign of search wants to organize everything. Is there a catch? So long as putting profitable little text ads next to search results enables Google to hire more smart people, it will keep launching products at an equal rate or maybe a greater rate.
PC World September 25, 2002 Linda Rosencrance	Google Search Leads to Gates of 'Hell' A devilish phrase typed into the search engine reaps Microsoft's Web site as top result.
The Motley Fool April 30, 2004 Bill Mann	Google IPO? No Thanks Google is going public but buyer beware. Great companies can have lousy stocks if you buy them at the wrong price. Given the excitement here, that's almost exactly what this promises to be.
Search Engine Watch September 30, 2008 Mark Jackson	Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?
The Motley Fool February 8, 2005 David Forrest	Google: $1 Trillion? Don't ever say no one told you so. But what does $1 trillion really mean in terms of future stock price appreciation? About 16% annually for the next 20 years.
InternetNews April 11, 2006 David Miller	Google Digs Down Under Google has bought the rights to a search engine algorithm that its creators predict will revolutionize the way people search for information on the Internet.
InternetNews January 25, 2007 Nicholas Carlson	Google Video Hops on YouTube's Tail Google is looking for some of YouTube's secret sauce to spice up its low position in the video arena.
The Motley Fool November 30, 2005 David Gardner	Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations.
InternetNews November 29, 2006 Ed Sutherland	Google Answers Ends Its Run If you have a question for Google Answers, you better hurry up and ask it. Later this week, Google will shut down the service, which allowed people to pose questions, for a fee, in the hopes of getting the perfect answer.
The Motley Fool August 19, 2004 Bill Mann	Being Frugal With Google Google begins trading. Finally. If the company's value is to match its price at current levels, it has to achieve a nearly unequaled level of growth for a large company.
InternetNews August 5, 2005 Paul Shread	Baidu.com Gets Rousing Welcome Baidu.com, dubbed the "Google of China," became the hottest IPO in more than five years on Friday... The Nasdaq lost 13 to 2177... The S&P dropped 9 to 1226... etc.
Search Engine Watch November 4, 2002 Danny Sullivan	Google Filtering Of French & German Web Sites Revealed Google does not include certain web sites in the French and German versions of its search engines, in particular neo-Nazi or white supremacy sites that have content that might be deemed illegal to publish in France and Germany.
InternetNews October 23, 2006 Nicholas Carlson	Google Gets Social Search Religion Google's Custom Search Engine is for individuals, organizations or business that want to add customized Google Web Search to their Web site or blog.
The Motley Fool June 15, 2006 John Bluis	Dueling Fools: Google Bull Even without considering the other potential areas for growth, it's possible that advertising alone could support Google's current valuation. Investors, take note.
Search Engine Watch May 6, 2002 Danny Sullivan	Google Launches Answers Service, API Program Google introduced two new interesting features last month. The first, Google Answers, is a beta program that allows users to get personal answers from a professional researcher, in exchange for a fee. The second allows programmers to use the new Google Web APIs...
AskMen.com Jacob Franek	5 Things You Didn't Know: Google As the mother of all search engines, Google has come a long way since its early beginnings.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
The Motley Fool November 22, 2005 Rick Aristotle Munarriz	Daily Double: Google The Internet's most valuable company got there the hard way: It earned it. Google is now a $120 billion company. If it were to double from here, it would mean that the stock would appreciate in market value by more than the heady gains of its brief yet brilliant trading life.
The Motley Fool August 2, 2004 Alyce Lomax	Will Investors Go for Google? The search company sets up its online auction site; the time of IPO reckoning is near.
The Motley Fool April 13, 2007 Rick Aristotle Munarriz	Google Reaches, Behind the Scenes Reports have Google snapping up a minority stake in a global Web browser upstart.
CIO September 15, 2005 Megan Santosus	Work Smarter Thinking for a Living: How to Get Better Performance and Results from Knowledge Workers by Thomas H. Davenport does a good job establishing the challenges of improving knowledge work in today's business environment.
The Motley Fool September 8, 2005 Rich Smith	Dueling Fools: Google Bear Bigger isn't always better when it comes to market caps and hype. Thus far, Google (and its stock price) have survived its gaffes, but with four high-profile snafus in less than a year, Google may find that its luck is running out.
The Motley Fool August 28, 2008 Brian Orelli	Google Prescribes More Partners The online giant's health-information service snags another important ally.
The Motley Fool September 8, 2008 Anders Bylund	Customer Satisfaction Is Google's Secret Sauce Google's customers are just so gosh-darn satisfied, especially compared to direct rivals like Microsoft, Yahoo!, or Time Warner's AOL.
InternetNews May 24, 2006 David Needle	Google: Resistance is Futile Google's laser focus has always been on 'collective computing.'
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
Fast Company September 2004 Alan Deutschman	Googling for Courage With their daring IPO, Larry Page and Sergey Brin, the thirtyish founders of Google, are fighting the Wall Street cartel.
The Motley Fool May 6, 2005 Tim Beyers	Is Google a Rule Breaker? First, it defied the odds to make a better search engine. Then it spurned Wall Street in going public. And then it created a whole industry helping others host paid search advertisements.
The Motley Fool September 29, 2005 Rick Aristotle Munarriz	Google's Out of This World Google will be teaming up with NASA to build out NASA Research Park, a huge million-square-foot facility within NASA's Ames Research Center in Silicon Valley. There, the two parties will work together on technology-based research projects.
The Motley Fool March 21, 2006 Tim Beyers	Google's Financial Makeover The search site's march toward full-scale portalhood continues. Should Microsoft or Yahoo! start to worry? Investors, take note.
InternetNews September 24, 2005 Erin Joyce	Google The Bully? Microsoft reorganization gives rise to more chatter about Google's ascent, and whether its culture is changing.
The Motley Fool August 18, 2004 Bill Mann	What's Google Minus $10 Billion? The company drops its price and shares offered. Its magic: turning the hottest IPO in history into a disaster.
PC Magazine October 28, 2003	20 Great Google Secrets You already love searching with google. These tips can make finding what you need even easier.
Search Engine Watch March 18, 2002 Danny Sullivan	Google Bombs Aren't So Scary It sounds frightening. Google Bombs are now going off, where web sites are influencing Google's search results by controlling where they link to and what they say in their links...
The Motley Fool November 14, 2006 Jack Uldrich	Google's Diagnosis Is Good The company's ability to diagnose some diseases is yet another reason for investors to be bullish on Google's long-term prospects.