MagPortal.com   Clustify - document clustering
 Home  |  Newsletter  |  My Articles  |  My Account  |  Help 
Similar Articles
Pharmaceutical Executive
June 1, 2007
Turett & Evans
Public Relations: A State of Drugs and Trust New study shows that pharma trust is gaining ground in United States. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2011
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Chandler & Chicco
Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2011
Emerging Pharma Leaders 2011 Meet 2011's Emerging Pharma Leaders. Can these 30 trendsetters build competitive scale from scarcity? mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2011
The Steep, Slow Climb A survey of leading experts reveals 2011's sobering reality and the trends that smart drugmakers will follow into the next decade. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2011
Jon Zifferblat
China: Business as UNusual If there is one market that requires a click on the 'refresh' button, it's China. General Biologic provides a snapshot of what's ahead for Big Pharma in the country mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Maggie Helmig
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2011
Restoring Public Trust in Pharma Putting the focus on four steps to cement a new compliance culture. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2011
Seeing Through the Transparency Directive The EU is largely powerless when it comes to policies over pharma pricing and reimbursement. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2006
Philip A. George
Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Kathy Kastner
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2006
Patrick Clinton
From the Editor: Take Your Seat There's a lot to accomplish in the pharmaceutical industry. But considering what the industry has done in 25 years, it's not impossible. mark for My Articles similar articles
Managed Care
February 2002
Ira Studin
Reframing the Pharmaceutical Manufacturer/Health Plan Relationship in Managed Care It is suggested that health plans address "total cost-of-care savings" in their budget process, and the pharmaceutical manufacturers establish a "consultative service function" in their managed care divisions... mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2012
Gregg DiPietro
Reforming Pharma Marketing With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2012
Sarah Krug
Introducing the 'Chief Patient Officer' Now is the time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Sarah Houlton
Global Report: The UK's New Code of Conduct Pharma companies' relationships with doctors are being tightened in the United Kingdom, after a major overhaul of the Association of the British Pharmaceutical Industry's Code of Practice. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2010
Zhu Shen
China 2020: Walled In No More Pharma sets the pace for China's ambitious new innovation agenda mark for My Articles similar articles
The Motley Fool
September 15, 2011
Frank Vinluan
GSK's New Drug Marketing Model: Pharma Reps As Educators, Not Sellers The conversation between sales reps and doctors today is vastly different compared to one year ago. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. mark for My Articles similar articles
CRM
November 2009
Lauren McKay
Pharmaceuticals -- CRM Undergoes an Experimental New Treatment An older CRM vertical gets a new dose of on-demand technology. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2012
Ringler & Comer
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2006
Stephen Wray
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2005
Direct to Consumer: The Campaign Conundrum An interview with Steve Girgenti, worldwide chairman and CEO of Ogilvy Healthworld on how pharma companies struggle to get local support for their global marketing campaigns. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2013
Joseph Saba
New Rules for a New Africa Declining revenue growth in the United States and Europe have sent pharmaceutical companies in search of opportunities in the BRICs and other emerging economies. Now, companies are finally turning their attention to Africa. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2013
Tom Reynolds
Finding Strategic Levers in the Supply Chain Customer-focused supply-chain capabilities are becoming a more important part of a company's competitive advantage. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2011
Europe Tackles 'Advertising in Disguise' Fears The EC's latest proposals have thrown water on Europe's fiery Direct-to-Consumer advertising debate. But is it enough to keep the flames at bay? mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2014
Ben Comer
Pharm Exec's 2014 Emerging Pharma Leaders This year's class of 15 young executives is deeply of the moment, with wide-ranging therapeutic, business, and operational expertise. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2011
The Cloud and Beyond Cloud computing is becoming the IT platform of choice for pharma, affecting nearly every aspect of business. mark for My Articles similar articles
Bio-IT World
November 2005
Charles Firneno
The Information Value Chain By looking at the evolution of pharma's information networks, strategies can be designed for IT solutions such as CRM, CTMS, AERSs, and business analytics software to deliver the highest possible value. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2011
UK Report: Keep Calm and Carry On ... Differently Even as the global economic roller coaster affects one of the country's dearest public institutions, the National Health Service, there is still reason for optimism in these times of austerity. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2009
David Johnson
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Marsha Meyer
Medical Education: Prevention Education Shifting the nation's healthcare paradigm from treating seniors' ills to preventing them will take the combined support of pharma companies, medical schools, continuing medical education (CME) providers, and clinicians. mark for My Articles similar articles
Pharmaceutical Executive
April 10, 2014
Peter Houston
Fixing Wikipedia Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2006
Dorfman & Maynor
Marketing to Professionals: Under the Influence Pharmaceutical marketers should target the doctors who affect change in the medical community. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2007
Diane West
Spend Trends 2007: Hang 10 Direct-to-Consumer Advertising Hits Its First Decade: Dr. Dot-Com... Digital Detailing... etc. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2012
Country Report: South Africa In just the past few years, South Africa has hit several key economic benchmarks demonstrating the country's upward trajectory. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2012
Compliance: Getting Those Ducks in a Row Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2014
Hansen & Melick
Does Your Rigor Match Your Risk? Digital technology has changed the risk relationship between brands, HCPs, and patients; it's vital to get that technology working right the first time. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2012
Pharma's Winning Innovative Technology Highlighting the pharmaceutical companies awarded for exemplifying a high level of operational excellence with technology. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2012
Emerging Pharma Leaders 2012 Meet 2012's Emerging Pharma Leaders. Can these 15 global trend setters set the mark on their time in history by doing better with less while tapping new opportunities from science and technology to build competitive scale? mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2008
Patrick Clinton
Reason to Believe Here are a few things to be optimistic about in the pharmaceutical industry. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2010
When the Payer IS the Player As Medicare, Medicaid, and the nation's web of private payers gain market power, how can pharma stay ahead of the cost-containment curve? mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2011
Julian Upton
UK Stakeholders Have Their Say on Value-Based Pricing The UK coalition government's consultation on the intro of value-based pricing has invited caution and resistance. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2012
Medical Meetings: Docs Speak Out Three physicians took the stage at the fourth annual West Coast Life Sciences Meeting Management Forum to explain their perspective on healthcare reform, online versus live education, and more. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2009
Patrick Clinton
What to Buy In the long run, pharma wants to sell health, not just drugs. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2012
Country Report: Turkey In the global theater of business and politics, Turkey increasingly leverages its location as an ideal vantage point where actors can seamlessly move between all things West and East. The pharmaceutical industry has also enjoyed a wave of expansion. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2005
Nickum & Kelly
Missing the Mark(et) Pharmaceutical companies spend billions on data. Sales reps crowd the waiting rooms. So why is the doctor out? mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2009
Brittany Agro
The New Sales Force The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with, and how it's working. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2011
Holy Surge of Enthusiasm! While Europe's EFPIA preaches about embracing change, much remains to be done to prove the adjustment in philosophy. mark for My Articles similar articles