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CRM
September 1, 2004
Eric Krell |
The 7 Deadly Bells of CRM The 7 things that can slow or stop a CRM implementation in its tracks.   |
CRM
June 1, 2005
Eric Krell |
The Race Won, the Payout Begins Month 12: To make good on its year-one deliverables Churchill Downs' CRM team must make believers out of everyone. |
CRM
August 2, 2004
Eric Krell |
Building Buy-In Among User Communities Churchill Downs' vice president of CRM and technology solutions says people will make money for the company, not software. |
CRM
December 13, 2004
Eric Krell |
The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track. |
CRM
March 1, 2005
Eric Krell |
Trotting Out CRM Champions Month 9: Forget Smarty Jones--a new champion is inspiring the Churchill Downs crowd. Recognition programs offset the tedium of data integration work. |
CRM
April 1, 2005
Eric Krell |
Dirty Data Rears Its Head Month 10: The year-one finish line for Churchill Downs' massive CRM initiative was in sight when the project manager pointed out a problem with bad data. |
CRM
January 21, 2005
Eric Krell |
Churchill Downs Bets on Its Brand Month 8: Strategic deal-making marks a new approach to funding CRM. |
CRM
November 15, 2004
Eric Krell |
People Ultimately Create CRM Success Month 6: At the halfway mark of year one of Churchill Downs' enterprisewide CRM initiative, a team of thoroughbreds is moving Churchill Downs closer to a winning finish. |
CRM
May 2, 2005
Eric Krell |
Keeping the Project Team in Stride Month 11: Dragons, snakes, and oh yeah, here comes the finish line. As Churchill Downs Inc.'s CRM project year-one deadline approached, the project team's focus has grown almost entirely tactical. |
CRM
September 17, 2004
Eric Krell |
What Happens When the Big Picture Blurs? Month 4: Focusing too narrowly on one aspect of a CRM initiative may cause you to lose sight of your ultimate goal. |
CRM
September 2004
Ginger Conlon |
The 2004 Influential Leaders Spotlighting those people who have had a significant impact on their organization or on the CRM industry in the past year. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Elite, Part 3 Here are two out of six companies that have achieved significant returns on technology investments that have either met or surpassed their expectations: Frontline Educational Products... Churchill Downs... |
CRM
October 18, 2004
Eric Krell |
Transforming Data to Results Month 5: Churchill Downs discovers new customer segments that improve its loyalty program. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CFO
November 1, 2002
Russ Banham |
Back to the Drawing Board With CRM installations, practice makes perfect. |
CRM
April 3, 2015
Martin Doyle |
Don't Let Bad Data Ruin Your CRM To increase CRM adoption, give your staff the information it needs. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
December 2005
Colin Beasty |
11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. |
CRM
July 2010
J. David Lashar |
The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment. |
CRM
December 2003
Lisa Picarille |
Five Ways to Be a Good Customer Here's what every CRM project leader must do when dealing with internal staff, vendors, integrators, and consultants to ensure the CRM initiative is truly fruitful. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
Inc.
January 2007
Michael Fitzgerald |
CRM Made Simple New software to supercharge your sales. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CFO
July 1, 2003
Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
CIO
May 1, 2001
Susannah Patton |
The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM... |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
February 2003
Paul Greenberg |
Making CRM Whole-Brained Metrics and ROI will not materialize unless CRM incorporates major cultural change as an element of success. |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
May 2004
Emmy Favilla |
CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system. |
CRM
December 2003
Ginger Conlon |
CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work. |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
Bank Technology News
October 2001
Amy Newell |
CRM: A Solution Evolution Some of financial institutions' latest dilemmas in customer relationship management don't involve technology, but rather how to complement it... |
CRM
April 2006
Barton Goldenberg |
Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support. |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
CRM
February 2003
Lisa Picarille |
The ABCs of Global CRM CRM is making it as easy for international companies to share information among offices scattered across the globe as it is for them to share it with coworkers down the hall. The secret to mastering this in your company is to follow these 10 essential guidelines. |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
March 1, 2004
David Myron |
Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CFO
March 17, 2003
Peter Krass |
Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
CRM
November 2014
Eric Barkin |
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
April 2004
Jim Dickie |
What Will Wake You Up at 3:00 A.M.? Executives say data issues are their number one CRM concern. |
CRM
November 2005
Barton Goldenberg |
Keeping the Faith A tale of two companies' CRM implementation experience -- one a raving success and the other now in a six-month delay. Here's what happened and why business process improvements matter. |
CRM
July 2012
Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
