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CRM
January 21, 2005
Eric Krell |
Churchill Downs Bets on Its Brand Month 8: Strategic deal-making marks a new approach to funding CRM.   |
CRM
March 1, 2005
Eric Krell |
Trotting Out CRM Champions Month 9: Forget Smarty Jones--a new champion is inspiring the Churchill Downs crowd. Recognition programs offset the tedium of data integration work. |
CRM
August 2, 2004
Eric Krell |
Building Buy-In Among User Communities Churchill Downs' vice president of CRM and technology solutions says people will make money for the company, not software. |
CRM
December 13, 2004
Eric Krell |
The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track. |
CRM
September 2005
Eric Krell |
CRM's 7 Deadly Warning Bells We return to the site of the Kentucky Derby's parent company to examine the seven CRM warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success. |
CRM
May 2, 2005
Eric Krell |
Keeping the Project Team in Stride Month 11: Dragons, snakes, and oh yeah, here comes the finish line. As Churchill Downs Inc.'s CRM project year-one deadline approached, the project team's focus has grown almost entirely tactical. |
CRM
October 18, 2004
Eric Krell |
Transforming Data to Results Month 5: Churchill Downs discovers new customer segments that improve its loyalty program. |
CRM
April 1, 2005
Eric Krell |
Dirty Data Rears Its Head Month 10: The year-one finish line for Churchill Downs' massive CRM initiative was in sight when the project manager pointed out a problem with bad data. |
CRM
September 1, 2004
Eric Krell |
The 7 Deadly Bells of CRM The 7 things that can slow or stop a CRM implementation in its tracks. |
CRM
September 17, 2004
Eric Krell |
What Happens When the Big Picture Blurs? Month 4: Focusing too narrowly on one aspect of a CRM initiative may cause you to lose sight of your ultimate goal. |
CRM
November 15, 2004
Eric Krell |
People Ultimately Create CRM Success Month 6: At the halfway mark of year one of Churchill Downs' enterprisewide CRM initiative, a team of thoroughbreds is moving Churchill Downs closer to a winning finish. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Elite, Part 3 Here are two out of six companies that have achieved significant returns on technology investments that have either met or surpassed their expectations: Frontline Educational Products... Churchill Downs... |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
August 2, 2004
Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
July 1, 2003
Phillip Britt |
Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations. |
CRM
May 2004
Emmy Favilla |
CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system. |
CRM
March 1, 2004 |
Hot Seat: The Demand for On-Demand CRM CRM magazine posed the question, "Will hosted CRM ever eclipse on-site CRM in terms of popularity?" |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM
July 14, 2015
Javier Peralta |
Choose the Right CRM Solution for Your Small Business Mobility, flexibility, and automation will help you get the most out of your system. |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM
April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM
January 2006
Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
July 1, 2006
Colin Beasty |
IT Paradise: Integrating CRM with ERP Microsoft CRM's integration with Great Plains has enabled a chemical and process control systems company to inject leads back into the system, allowing salespeople to compare leads against ERP information. |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM
October 2003
Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
CRM
August 2004
Jim Dickie |
The Next CRM Evolution Focusing on the how of sales: How to get an appointment, How to conduct a comprehensive needs analysis, and how to create a compelling business case. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM
July 22, 2014 |
Pipeliner CRM Announces 30 New Integrations Users can now integrate Pipeliner CRM with marketing automation, support and accountancy software. |
CRM
November 6, 2012
Leonard Klie |
Social Adds to CRM's Appeal Nucleus Research's Value Matrix highlights new functionality and integration capabilities. |
CRM
July 13, 2012
James Wong |
Change Is the Name of the Game How current technology trends are affecting CRM. |
CRM
October 18, 2004
Emmy Favilla |
Using CRM to Stop the Leaky Bucket Syndrome Toshiba Medical Systems found the right prescription for customer retention. |
CRM
March 3, 2003
Ginger Conlon |
Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be? |
CRM
October 2003
Martin Schneider |
Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI. |
CRM
April 1, 2008 |
The Pulse How Does Your Company Handle its CRM Solution? |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
September 2004
Ginger Conlon |
The 2004 Influential Leaders Spotlighting those people who have had a significant impact on their organization or on the CRM industry in the past year. |
CIO
June 29, 2011
Todd R. Weiss |
Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
November 2009
J. David Lashar |
The Partner-Proliferation Problem An on-demand CRM platform involves a partner-selection process as well. |
