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The Motley Fool March 30, 2005 Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher.  |
InternetNews November 15, 2005 Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.  |
Search Engine Watch March 7, 2008 Kevin Newcomb |
Google Analytics Adds Industry Benchmarking Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry.  |
CRM July 1, 2007 Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.  |
The Motley Fool October 10, 2005 Tom Taulli |
Google Maps' New Direction Investors may wonder how Google will make money from maps. Two words: local advertising.  |
InternetNews June 28, 2005 Susan Kuchinskas |
Google to Earth Google Earth is a new mapping product that lets users do virtual flyovers, then find local businesses.  |
Inc. April 2006 Max Chafkin |
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm.  |
Search Engine Watch April 22, 2008 Mike Grehan |
Is There Room for Another Free Analytics Tool? Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools' capabilities remain in Yahoo's free offering.  |
Search Engine Watch April 5, 2004 Danny Sullivan |
Google Tops, But Yahoo Switch Success So Far New WebSideStory stats say Google's most popular, but they also reveal that Yahoo's recent replacement of Google results with its own technology doesn't appear to have cost it visitors.  |
InternetNews July 17, 2007 Clint Boulton |
Google Lights Search Path For SMBs Google unveiled Google Custom Search Business Edition, a hosted service that lets small businesses quickly and easily add Google search to their Web sites.  |
The Motley Fool February 1, 2008 Alyce Lomax |
Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers.  |
InternetNews August 8, 2005 Susan Kuchinskas |
Google to Buy Meetroduction Google is expected to announce the purchase of Meetroduction, a localized social networking software developer, later this week.  |
InternetNews January 17, 2006 Clint Boulton |
Google Tries Radio For Revenue Google said today it has offered to acquire digital radio advertising provider dMarc Broadcasting for $102 million in cash.  |
BusinessWeek October 31, 2005 Stephen H. Wildstrom |
The Way To A Google Office Google and Sun could team up to replace Microsoft on the desktop.  |
Search Engine Watch March 14, 2007 Michael Boland |
Google's Local Business Center and the Webification of SMBs More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers.  |
InternetNews December 15, 2005 Susan Kuchinskas |
Google Offers Homepage APIs Google will let developers add on to its personalized home page - and maybe build Google Office, one app at a time.  |
InternetNews April 16, 2007 Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?  |
BusinessWeek August 9, 2004 Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.  |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.  |
InternetNews February 19, 2009 David Needle |
Yahoo a Better Bet Than Google Analytics? Report lists several advantages of Yahoo's service over Google's for enterprise users.  |
Search Engine Watch November 5, 2003 Danny Sullivan |
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.  |
InternetNews April 28, 2006 Nicholas Carlson |
Free 3-D For Google Earth You can build your dream home for free. Render a 3-D version of it and place it on Google Earth using Google SketchUp.  |
The Motley Fool December 6, 2005 Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business.  |
InternetNews January 12, 2004 Michael Singer |
New Google Shortcuts Tie Into Paid Listings The search engine launches five new tools based on public databases, but expect the bidding wars to intensify.  |
Search Engine Watch May 14, 2008 Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.  |
Search Engine Watch July 15, 2008 Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.  |
InternetNews October 6, 2005 Susan Kuchinskas |
Google Mashes Up Local Maps and local search merge into Google Local.  |
BusinessWeek July 10, 2006 Ben Elgin |
So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.  |
InternetNews February 23, 2006 Susan Kuchinskas |
Google Begins Web Hosting Here comes Google Page Creator, a free, browser-based tool for creating Web pages that are stored by Google.  |
InternetNews August 15, 2006 Nicholas Carlson |
Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages.  |
BusinessWeek April 9, 2007 Rob Hof |
Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back  |
Search Engine Watch March 31, 2008 Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.  |
Search Engine Watch April 29, 2004 Danny Sullivan |
Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information.  |
The Motley Fool September 26, 2005 Tim Beyers |
Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally.  |
The Motley Fool March 10, 2006 Tom Taulli |
The Writely Stuff Google bought a very small company, Writely. It may be mostly a hiring decision, but with Google's avid users, massive traffic, and sophisticated advertising infrastructure, an online word processor will give the search giant yet another revenue stream.  |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.  |
The Motley Fool July 9, 2007 Rick Aristotle Munarriz |
Presto! Google Gobbles Postini Google is hoping that Postini will be the springboard Google Apps needs to catapult over to the grown-ups' table in on-demand applications. What's to stop it from making a bigger play in enterprise software once it gets there?  |
InternetNews April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.  |
InternetNews July 19, 2007 Clint Boulton |
Google's Profit Spikes But Misses Estimates Google posts a fine quarter for a seasonally weak period but are layoffs looming? Investors, take note.  |
Search Engine Watch November 18, 2008 Mark Jackson |
The Future of Google's Search Personalization 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business.  |
The Motley Fool September 28, 2005 Tom Taulli |
Google Turns Lucky Seven From upstart to empire, Google's had an incredible journey.  |
Search Engine Watch February 23, 2006 Chris Sherman |
Google Introduces Web Page Creator Want to create your own web page, but don't know how to begin? The new Google Page Creator is a simple, free tool that allows you to publish to the web with ease.  |
Search Engine Watch February 18, 2003 Danny Sullivan |
Google Buys Blogging Company - But Why? Why did Google buy Blogger? Most likely for ad distribution and almost certainly not to improve search quality.  |
The Motley Fool July 13, 2007 Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.  |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.  |
The Motley Fool August 31, 2004 Rick Aristotle Munarriz |
Be the Portal, Google Google's path to greatness will be more than a one-way-search street. Now that it is a public company, it is all but mandated to forge ahead and grow.  |
The Motley Fool March 12, 2008 Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.  |
Fast Company March 1, 2007 |
Open Debate Is Google overrated? Tapped out? Due for a fall? Two experts take sides.  |
InternetNews April 5, 2007 Nicholas Carlson |
Google My Maps is Your Maps Google's My Maps allows users to mark locations on a map from a library of icons, draw lines and shapes to highlight paths and areas, and add text, photos, or YouTube/Google videos.  |
InternetNews June 14, 2007 Nicholas Carlson |
EBay 'Experimenting' With Google Ad Spend eBay shuts down its Google search advertising in the U.S.  |