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CRM
August 2, 2004
Eric Krell |
Building Buy-In Among User Communities Churchill Downs' vice president of CRM and technology solutions says people will make money for the company, not software.   |
CRM
September 17, 2004
Eric Krell |
What Happens When the Big Picture Blurs? Month 4: Focusing too narrowly on one aspect of a CRM initiative may cause you to lose sight of your ultimate goal. |
CRM
January 21, 2005
Eric Krell |
Churchill Downs Bets on Its Brand Month 8: Strategic deal-making marks a new approach to funding CRM. |
CRM
June 1, 2005
Eric Krell |
The Race Won, the Payout Begins Month 12: To make good on its year-one deliverables Churchill Downs' CRM team must make believers out of everyone. |
CRM
December 13, 2004
Eric Krell |
The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track. |
CRM
March 1, 2005
Eric Krell |
Trotting Out CRM Champions Month 9: Forget Smarty Jones--a new champion is inspiring the Churchill Downs crowd. Recognition programs offset the tedium of data integration work. |
CRM
September 1, 2004
Eric Krell |
The 7 Deadly Bells of CRM The 7 things that can slow or stop a CRM implementation in its tracks. |
CRM
November 15, 2004
Eric Krell |
People Ultimately Create CRM Success Month 6: At the halfway mark of year one of Churchill Downs' enterprisewide CRM initiative, a team of thoroughbreds is moving Churchill Downs closer to a winning finish. |
CRM
April 1, 2005
Eric Krell |
Dirty Data Rears Its Head Month 10: The year-one finish line for Churchill Downs' massive CRM initiative was in sight when the project manager pointed out a problem with bad data. |
CRM
May 2, 2005
Eric Krell |
Keeping the Project Team in Stride Month 11: Dragons, snakes, and oh yeah, here comes the finish line. As Churchill Downs Inc.'s CRM project year-one deadline approached, the project team's focus has grown almost entirely tactical. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Elite, Part 3 Here are two out of six companies that have achieved significant returns on technology investments that have either met or surpassed their expectations: Frontline Educational Products... Churchill Downs... |
CRM
September 2005
Eric Krell |
CRM's 7 Deadly Warning Bells We return to the site of the Kentucky Derby's parent company to examine the seven CRM warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success. |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
October 2003
Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
September 2004
Ginger Conlon |
The 2004 Influential Leaders Spotlighting those people who have had a significant impact on their organization or on the CRM industry in the past year. |
CRM
September 8, 2010
Ed Jenks |
So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose? |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
January 21, 2005
Jason Compton |
How to... Manage multiple CRM vendors in 5 steps. Avoid finger-pointing hangups and incompatibility holdups by remembering these key procedures: Start early... Communicate the plan to all involved... etc. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
July 2010
J. David Lashar |
The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment. |
CRM
March 2003
Ginger Conlon |
Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be? |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM
June 22, 2012
David Mattson |
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? |
CRM
April 2007
Jim Dickie |
Fueling the CRM Engine Sales reps are spinning their wheels waiting for sales knowledge and relevant management tools to be integrated. |
CRM
March 2003
Ginger Conlon |
A Room With a (Point of) View Executives on the SuperPowers of CRM panel offer their opinions on where the market is headed and how to get there ahead of the pack. |
CRM
November 2011
Barton Goldenberg |
The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM
October 21, 2013
Maria Minsker |
Microsoft Dynamics CRM Forms Strategic Alliance with InsideView The new partnership will bring Social Insights to the cloud-based Microsoft Dynamics CRM Online service. |
CRM
July 13, 2012
James Wong |
Change Is the Name of the Game How current technology trends are affecting CRM. |
CRM
January 2010
Barton Goldenberg |
Assessing Your CRM Situation You can't know where you are unless you look - and look hard. |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM
July 2004
Joshua Weinberger |
5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor. |
CRM
March 3, 2003
Ginger Conlon |
Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be? |
Investment Advisor
July 1, 2011
Spenser Segal |
The Relationship Manager Customer relationship management software can help you grow your business, but many advisors don't take advantage of all that the technology has to offer. |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM
November 6, 2012
Leonard Klie |
Social Adds to CRM's Appeal Nucleus Research's Value Matrix highlights new functionality and integration capabilities. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
December 2005
Jim Dickie |
What's Hot, What's Not, and What's Next At year end we evaluate the impact of Software as a Service (SaaS), Siebel, and knowledge sharing and analytics. |
