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The Motley Fool
February 2, 2005
Nathan Slaughter |
Souping Up for the Super Bowl What to expect from this year's Super Bowl advertisers, where the real contest will be waged.   |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
The Motley Fool
October 21, 2011
Jonathan Berr |
Rupert Murdoch's Nightmare of a World Series No Yankees or Red Sox mean fewer viewers. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
The Motley Fool
December 24, 2008
Rick Aristotle Munarriz |
Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad. |
The Motley Fool
January 22, 2004
Rick Aristotle Munarriz |
Super TV Sponsors $2 million will buy you 30 seconds. Don't spare a penny for your thoughts. |
AskMen.com
Steve Seepersaud |
Big Bucks In Halftime Shows But the game isn't the only big attraction on Super Bowl Sunday. Large corporations save their best commercials for that day, knowing how many eyes will be glued to television sets. |
The Motley Fool
August 12, 2004
Rick Aristotle Munarriz |
Fox Hunts The entertainment giant caps off another solid performance. |
The Motley Fool
January 11, 2005
Rich Duprey |
Fox Throws, and Takes, a Block News Corp.'s acquisition prevents takeover, while Fox News gets filtered. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
The Motley Fool
September 24, 2004
Steven Mallas |
WWE's Customizable PPV The organization will let fans help call the shots on an upcoming pay-per-view event. WWE has a lot of work to do if it'd like to see the market cap double. |
AskMen.com
Steve Seepersaud |
Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates. |
PC World
January 24, 2003
Frank Thorsberg |
Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
The Motley Fool
February 8, 2010
Anders Bylund |
Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble? |
The Motley Fool
September 29, 2009
Stephen Mauzy |
Don't Write Off the Television Stocks Video didn't kill the radio star, nor will the Internet kill the television star. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
The Motley Fool
October 7, 2004
Steven Mallas |
BSkyB Goes to the Mat World Wrestling Entertainment signs a new contract with British Sky Broadcasting. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
September 29, 2011
Robert Eberhard |
Spending Money to Make Money With the NFL Various NFL partners are responsible for games every week and will benefit from the league's popularity. |
InternetNews
July 15, 2005
Susan Kuchinskas |
Internet Focus for News Giant News Corp. forms Fox Interactive Media to build up Web presence. |
AskMen.com
May 3, 2012 |
Make A Good Impression Here in the U.S., the Super Bowl showed us the power of 30-second advertisements, and how influential they can be in promoting a company's awareness. But how often do we craft our own 30-second spots with audiences that we want to influence? |
InternetNews
February 9, 2010 |
How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
InternetNews
January 26, 2004
Janis Mara |
AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels. |
The Motley Fool
June 14, 2011
Anders Bylund |
Signs of Life in Traditional Media Guess what: the Internet hasn't killed TV advertising yet. In fact, the patient is doing all right -- and getting better. |
The Motley Fool
May 9, 2005
Steven Mallas |
Murdoch Must Outfox Costs News Corp. has a great asset in Fox Broadcasting -- if it can rein in the programming expenses. Investors, take note. |
Home Theater
August 28, 2003 |
Fall Football in Dolby Digital 5.1 Televised gridiron realism will move up a level this season. More college and professional football games will be broadcast in Dolby® Digital 5.1 surround sound, according to an August 28 announcement from San Francisco-based Dolby Laboratories. |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
AskMen.com
Steve Seepersaud |
Top TV Network Contracts Televised sporting events have huge audiences. The bigger the game, the bigger the audience. In America, no game is bigger than the Super Bowl. More than half of all the television sets in the U.S. are tuned in to the NFL's championship game. |
Search Engine Watch
February 5, 2008
Chris Boggs |
Super Bowl XLII Ads - Where's the URL? Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. |
The Motley Fool
April 5, 2004
Steven Mallas |
WWE Goes SVOD Vince and company are ready to pile-drive some value out of its vaults by offering subscription video-on-demand. This would allow viewers to watch wrestling 24/7. |
InternetNews
April 8, 2008 |
News Corp. Buys Stake in Video ad Network Fox Networks, a year-old online advertising network owned by Rupert Murdoch's News Corp., will announce on Tuesday it has bought control of European video ad network Utarget as part of a move to expand in Europe and Asia. |
The Motley Fool
February 7, 2011
Chris Hill |
One Company's Big Superbowl Fumble We review this year's Super Bowl TV commercials and ask some questions. |
AskMen.com
Dave Golokhov |
Super Bowl Events The average Super Bowl party host will dish out $118.80 this year, which includes food, drinks and all sorts of other knickknacks. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
Registered Rep.
March 1, 2008 |
The Baby Boomer's Inner 800-Pound Gorilla AXA's Super Bowl ads. |
Fast Company
Eric Alt |
Rupert Murdoch Stepping Down as 21st Century Fox CEO Murdoch announced today that he will be stepping down as CEO of 21st Century Fox, handing the responsibilities over to his youngest son, James. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
BusinessWeek
January 10, 2005
Tom Lowry |
Can Murdoch Outfox CNBC? With a Fox business channel likely to launch, a cable brawl is ready to begin. |
InternetNews
February 3, 2005
Tim Gray |
ESPN Gets in on Super Bowl Rants ESPN launched a game of its own called Voice Of The Fan. The game is an interactive interface that allows fans to create their own animated characters and record their "rants and raves" about the upcoming Super Bowl. |
Sports Central
August 13, 2004
Martin Hawrysko |
New NFL TV Rights Could Get Interesting Rumors suggest that Disney might be considering moving Monday Night Football to ESPN. It will not necessarily be the end of the world. |
BusinessWeek
November 20, 2006
Jon Fine |
Is Fox's Business Channel A Go? Murdoch & Co. first floated the notion of a 24/7 business channel two-plus years ago, and we're still waiting. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
