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CRM September 2005 Eric Krell	CRM's 7 Deadly Warning Bells We return to the site of the Kentucky Derby's parent company to examine the seven CRM warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
CRM March 1, 2005 Eric Krell	Trotting Out CRM Champions Month 9: Forget Smarty Jones--a new champion is inspiring the Churchill Downs crowd. Recognition programs offset the tedium of data integration work.
CRM August 2, 2004 Eric Krell	Building Buy-In Among User Communities Churchill Downs' vice president of CRM and technology solutions says people will make money for the company, not software.
CRM September 17, 2004 Eric Krell	What Happens When the Big Picture Blurs? Month 4: Focusing too narrowly on one aspect of a CRM initiative may cause you to lose sight of your ultimate goal.
CRM November 15, 2004 Eric Krell	People Ultimately Create CRM Success Month 6: At the halfway mark of year one of Churchill Downs' enterprisewide CRM initiative, a team of thoroughbreds is moving Churchill Downs closer to a winning finish.
CRM December 13, 2004 Eric Krell	The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track.
CRM January 21, 2005 Eric Krell	Churchill Downs Bets on Its Brand Month 8: Strategic deal-making marks a new approach to funding CRM.
CRM June 1, 2005 Eric Krell	The Race Won, the Payout Begins Month 12: To make good on its year-one deliverables Churchill Downs' CRM team must make believers out of everyone.
CRM October 18, 2004 Eric Krell	Transforming Data to Results Month 5: Churchill Downs discovers new customer segments that improve its loyalty program.
CRM May 2, 2005 Eric Krell	Keeping the Project Team in Stride Month 11: Dragons, snakes, and oh yeah, here comes the finish line. As Churchill Downs Inc.'s CRM project year-one deadline approached, the project team's focus has grown almost entirely tactical.
CRM April 1, 2005 Eric Krell	Dirty Data Rears Its Head Month 10: The year-one finish line for Churchill Downs' massive CRM initiative was in sight when the project manager pointed out a problem with bad data.
CRM October 2005 Bailor et al.	The 2005 CRM Elite, Part 3 Here are two out of six companies that have achieved significant returns on technology investments that have either met or surpassed their expectations: Frontline Educational Products... Churchill Downs...
CRM September 2004 Ginger Conlon	The 2004 Influential Leaders Spotlighting those people who have had a significant impact on their organization or on the CRM industry in the past year.
CRM October 2003 Ginger Conlon	How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
CRM July 1, 2003 Phillip Britt	Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations.
CRM February 2, 2004	Why CRM? An exclusive survey reveals the primary motivators for deploying CRM.
CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM August 2, 2004	Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
CRM September 19, 2014 Sameer Bhatia	5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success.
Investment Advisor July 1, 2011 Spenser Segal	The Relationship Manager Customer relationship management software can help you grow your business, but many advisors don't take advantage of all that the technology has to offer.
CRM March 2003 Ginger Conlon	A Room With a (Point of) View Executives on the SuperPowers of CRM panel offer their opinions on where the market is headed and how to get there ahead of the pack.
CRM November 2003 Barton Goldenberg	CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them.
CRM January 2014 Marshall Lager	Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us?
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM September 2004 Barton Goldenberg	Don't Put the Cart Before the Horse Process excellence helps some companies enhance business processes like streamlining new product development and improving CRM.
CRM May 2006 Jim Dickie	What Does CRM Really Do to Help Salespeople? In a recent survey of sales executives, more than 70% of participating firms show positive results from using CRM systems.
CRM September 24, 2004	Hot Seat: Can a Single Vendor Satisfy an Organization's Complete CRM Needs? Professionals weigh in on this topic: Laura Preslan, research director, AMR Research: "It depends"... Rebecca Wettemann, vice president of research, Nucleus Research: "...a combination of tools that meet clear, specific needs may be a better strategy"... etc.
CRM August 27, 2003 Lisa Picarille	Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts.
CRM March 2015 Danny Estrada	Create a Blueprint for CRM Success What are vendors leaving out of the conversation?
CRM July 1, 2004	The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools.
CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
CIO June 29, 2011 Todd R. Weiss	Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not.
CRM October 2003 Martin Schneider	Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI.
CRM September 8, 2010 Ed Jenks	So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose?
CRM March 1, 2004 Ginger Conlon	CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
CRM April 3, 2015 Martin Doyle	Don't Let Bad Data Ruin Your CRM To increase CRM adoption, give your staff the information it needs.
CRM December 2005 Colin Beasty	11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries.
CRM April 2014 Esteban Kolsky	The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground.
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
Search Engine Watch August 19, 2010 Jacob Morgan	Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy.
CRM July 18, 2014 Jonathan Herrick	6.5 Ways to Crush Small Business CRM Adoption Woes You can transform reps' view of new tools from obstacle into opportunity.
CRM December 2003 Lisa Picarille	Five Ways to Be a Good Customer Here's what every CRM project leader must do when dealing with internal staff, vendors, integrators, and consultants to ensure the CRM initiative is truly fruitful.
CRM January 2005 Barton Goldenberg	5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty.
CRM March 3, 2003 Ginger Conlon	Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail.
CRM July 2004 Joshua Weinberger	5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor.
CRM October 18, 2004 Jason Compton	How to...Select a CRM Implementation Partner Hands-on advice to ensure CRM success.
CRM May 2004 Emmy Favilla	CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system.