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HBS Working Knowledge
April 24, 2006
William McEwen et al.
Understanding the Chinese Consumer This excerpt from "Inside the Mind of the Chinese Consumer" examines the myth that the biggest markets among Chinese consumers are for basic household products. mark for My Articles similar articles
HBS Working Knowledge
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In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. mark for My Articles similar articles
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Prescription for Growth: Embrace a Niche The best way to grow in the pharma industry is to think small. mark for My Articles similar articles
HBS Working Knowledge
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Seven Tips for Managing Price Increases Tips on how marketers can cope with inflation and consumer sticker shock. mark for My Articles similar articles
CRM
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Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge. mark for My Articles similar articles