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CRM
March 1, 2005
Eric Krell |
Trotting Out CRM Champions Month 9: Forget Smarty Jones--a new champion is inspiring the Churchill Downs crowd. Recognition programs offset the tedium of data integration work.   |
CRM
December 13, 2004
Eric Krell |
The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track. |
CRM
June 1, 2005
Eric Krell |
The Race Won, the Payout Begins Month 12: To make good on its year-one deliverables Churchill Downs' CRM team must make believers out of everyone. |
CRM
September 1, 2004
Eric Krell |
The 7 Deadly Bells of CRM The 7 things that can slow or stop a CRM implementation in its tracks. |
CRM
September 17, 2004
Eric Krell |
What Happens When the Big Picture Blurs? Month 4: Focusing too narrowly on one aspect of a CRM initiative may cause you to lose sight of your ultimate goal. |
CRM
October 18, 2004
Eric Krell |
Transforming Data to Results Month 5: Churchill Downs discovers new customer segments that improve its loyalty program. |
CRM
September 2005
Eric Krell |
CRM's 7 Deadly Warning Bells We return to the site of the Kentucky Derby's parent company to examine the seven CRM warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success. |
CRM
January 21, 2005
Eric Krell |
Churchill Downs Bets on Its Brand Month 8: Strategic deal-making marks a new approach to funding CRM. |
CRM
November 15, 2004
Eric Krell |
People Ultimately Create CRM Success Month 6: At the halfway mark of year one of Churchill Downs' enterprisewide CRM initiative, a team of thoroughbreds is moving Churchill Downs closer to a winning finish. |
CRM
April 1, 2005
Eric Krell |
Dirty Data Rears Its Head Month 10: The year-one finish line for Churchill Downs' massive CRM initiative was in sight when the project manager pointed out a problem with bad data. |
CRM
May 2, 2005
Eric Krell |
Keeping the Project Team in Stride Month 11: Dragons, snakes, and oh yeah, here comes the finish line. As Churchill Downs Inc.'s CRM project year-one deadline approached, the project team's focus has grown almost entirely tactical. |
CRM
September 2004
Ginger Conlon |
The 2004 Influential Leaders Spotlighting those people who have had a significant impact on their organization or on the CRM industry in the past year. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Elite, Part 3 Here are two out of six companies that have achieved significant returns on technology investments that have either met or surpassed their expectations: Frontline Educational Products... Churchill Downs... |
CRM
April 2006
Barton Goldenberg |
Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
September 2005
Barton Goldenberg |
'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc. |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
August 27, 2003
Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM
October 2003
Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CFO
November 1, 2002
Russ Banham |
Back to the Drawing Board With CRM installations, practice makes perfect. |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
InternetNews
January 10, 2007
Michael Hickins |
MSFT Dips Another Toe in SaaS Microsoft is encouraging its partners to familiarize themselves with the next version of Dynamics CRM for a number of reasons. |
CRM
May 2004
Emmy Favilla |
CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system. |
CRM
October 1, 2003
Paul Greenberg |
A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM
December 2003
Paul Greenberg |
Creating Realistic Customer Expectations Lessons about escalating customer expectations of CRM software beyond reason were not learned. |
CRM
July 2012
Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
CRM
May 3, 2004 |
Heard and Overheard Quotes from the CRM industry: "Success in CRM is a journey, not a destination"... "In our world CRM stands for Can't Replace Marketing"... etc. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM
January 2014
Sarah Sluis |
Risk-Proof Your CRM System Focus on the people and the process, not the technology. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM
December 30, 2011
Shamez S. Dharamsi |
Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI. |
CRM
September 1, 2006 |
The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
January 2004
Martin Schneider |
The Hard Sell Selling ice to Alaskans is a breeze compared with selling CRM internally to executives who resist commitment and users who shun change. Although the benefits of CRM may be clear to you, the challenge is to convince everyone else. Here's how. |
CRM
November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
