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BusinessWeek
April 2, 2007
Mark Hyman |
Why Did IMG Let All Those Stars Walk? It seems an odd strategy for sports marketing powerhouse IMG: Build the business by letting your star athletes leave. But that's exactly the path IMG is taking these days.   |
BusinessWeek
July 12, 2004
Diane Brady |
Arnold Palmer: With IMG from the Start The golfing great reminisces about his long association with IMG founder Mark McCormack and sports marketing then and now. |
HBS Working Knowledge
October 29, 2007
Sarah Jane Gilbert |
Marketing Maria: Managing the Athlete Endorsement Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. |
BusinessWeek
July 12, 2004
Diane Brady |
Peyton Manning's IMG Dream Team The Colts quarterback explains how three top execs take care of his every need off the field -- so he can focus on football. |
The Motley Fool
February 15, 2008
Anders Bylund |
EA Signs an Agent, Goes Big Internationally Video game giant Electronic Arts is teaming up with sports agency IMG to develop games based on "world sports" such as English Football and Rugby. |
Knowledge@Wharton
May 21, 2003 |
For Tiger Woods' Sports Agent, It's All About Brand Management Mark Steinberg, agent for Tiger Woods and Annika Sorenstam, explains how sports stars must manage their image and how they choose what products to endorse and what events to participate in. |
Financial Advisor
March 2007
Mary Rowland |
Old Stereotypes Die Hard Why do some in the media still see the "real" financial advisors as pushy salespeople? |
Sports Central
January 19, 2011
Diane M. Grassi |
Sports Chained to Big Business, Gambling, Corruption Corruption is embedded at all levels of this amalgam of sports and big business, in both professional and amateur realms. Ted Forstmann merely took advantage of the opportunity. He is a big fish and a known entity. |
Sports Central
July 28, 2009
Tom Kosinski |
Is Professional Tennis Dying? What is going on behind the scenes of the professional tours and the professional tennis industry? |
BusinessWeek
June 7, 2004
Douglas Robson |
Women's Tennis: Back On Serve The stumbling women's tennis tour has begun to turn around thanks to Larry Scott, new CEO of WTA Tour Inc. |
Sports Central
May 11, 2011
Tom Kosinski |
Where Did All the Americans Go? This week, the tennis headline on most major sports news outlets is that for the first time ever there are not American players in the top 10 of both the ATP Tour and the WTA Tour. |
AskMen.com
Steve Seepersaud |
How Athletes Are Cultivated How do aspiring sports stars hone their talents so they're ready for the big time and the dollars that are up for grabs? How much money is involved in cultivating talent? |
Sports Central
March 24, 2010
Ryan Ballengee |
Tiger, IMG, and PGA Tour: The Battle For Pro Golf in the U.S. The future business model of golf depends on the ability for tours to deliver events with star-studded fields. |
Sports Central
June 6, 2007
Tom Kosinski |
How to Revive U.S. Men's Tennis The American men are mediocre at best. |
Sports Illustrated
December 4, 2000
Jon Wertheim |
Filling the void in New York Now that the women's tour has pulled the incredibly boneheaded -- boy, that's a surprise, tennis administrators being boneheads -- move of going to Germany for the year-ending tournament, what's the chance of the men coming back to New York? |
