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Search Engine Watch March 8, 2005 Chris Sherman	A New F-Word for Google Search Results A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
Search Engine Watch May 25, 2004 Sullivan & Sherman	Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing.
Search Engine Watch May 5, 2005 Anne Kennedy	What Clicks with Web Searchers How do searchers find what they want online? Not the way most people might think, studies show. For example, more than 92 percent of searchers never use brand names as search terms.
InternetNews May 4, 2005 Sean Michael Kerner	Google's 'Golden Triangle' A keynote speaker at Search Engine Strategies Toronto takes a look at search strategies and behaviors.
Search Engine Watch December 8, 2008 William Flaiz	Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.
Search Engine Watch August 2, 2005 Chris Sherman	Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.
Search Engine Watch September 14, 2004 Heather Lloyd-Martin	Delving Deep Inside the Searcher's Mind Industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?" Their research unearthed some surprising results that will help site owners better understand their customers.
Search Engine Watch October 24, 2008 William Flaiz	The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.
Search Engine Watch July 5, 2005 Chris Sherman	Keeping an Eye on Google A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology.
Search Engine Watch February 15, 2011 Alex Cohen	PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.
Search Engine Watch October 25, 2010 John Greer	Organic Search Listings That Drive Clicks People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site.
InternetNews April 26, 2006 Sean Michael Kerner	Are Google Results More Relevant? New third party evidence adds fuel to the fire as to whether Google, MSN or Yahoo! actually provides searchers what they want.
Search Engine Watch July 12, 2005 Chris Sherman	How Americans Search A recent study shows that over 50% of online users use a search service every time they go online. Common search goals include health and medical information, directions and maps, and news.
Search Engine Watch October 13, 2009 Carrie Hill	Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
Search Engine Watch April 11, 2006 Chris Sherman	Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers.
Search Engine Watch June 3, 2003 Danny Sullivan	Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers.
Search Engine Watch October 28, 2010 Jon Schepke	Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results.
Search Engine Watch November 5, 2001 Danny Sullivan	Lycos Redeems Itself With Relaunch Today's relaunch of Lycos is a surprising reversal of the service's decline. If you gave up on Lycos in the past, it is well worth revisiting the improved service...
Search Engine Watch January 24, 2005 Chris Sherman	Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results.
Search Engine Watch October 10, 2008 Chris Boggs	Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions.
Search Engine Watch January 3, 2011 Josh McCoy	SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages.
Search Engine Watch May 30, 2003 Danny Sullivan	Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines.
Search Engine Watch August 1, 2008 William Flaiz	Universal Thoughts on Local Search Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Search Engine Watch March 7, 2011 Adam Audette	Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.
Search Engine Watch August 27, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
Search Engine Watch February 2, 2001 Danny Sullivan	Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo...
Search Engine Watch June 29, 2002 Danny Sullivan	FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert.
Search Engine Watch August 5, 2003 Danny Sullivan	LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets.
Search Engine Watch June 4, 2001 Danny Sullivan	Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow?
Search Engine Watch October 14, 2003 Danny Sullivan	New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing.
Search Engine Watch May 24, 2006 Chris Sherman	The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign.
InternetNews January 14, 2004 Zachary Rodgers	The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided.
PC World February 28, 2002 Tom Spring	Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want...
Bank Technology News April 1, 2008 Anthony Malakian	The Pros And Cons Of Search Engines Which has the greatest Internet marketing value for banks: the quantifiable "pay-by-click" model, or the more nebulous 'organic' approach, in which a bank's name naturally rises to the top of search-results?
InternetNews May 26, 2005 Susan Kuchinskas	Ask Jeeves Zooms in on Relevance Ask Jeeves unleashed Zoom, a related-search tool to help searchers narrow or expand the topic, and Web Answers, which provides answers to explicit or implicit questions.
Search Engine Watch February 25, 2011 Dave Davies	Improve Your Organic Rankings With Google Places, Part 1 The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is important.
The Motley Fool April 5, 2011 Jeff McGurn	As Google Retools Its Search Engine, Content Farms Lose Traction Google is trying to improve the quality of the results it delivers to Web searchers.
Search Engine Watch June 28, 2004 Danny Sullivan	Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.
Search Engine Watch October 14, 2010 Jason Tabeling	Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
Search Engine Watch January 19, 2006 Chris Sherman	Survey: Google, Yahoo Still Favorites in North America For the second year running, a Keynote Systems study says Google provides the most satisfying search experience among North American users, despite competitive maneuvering from all of the other major search services.
Search Engine Watch January 31, 2007 Kevin Newcomb	Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader.
InternetNews December 14, 2004 Susan Kuchinskas	Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry.
Search Engine Watch December 3, 2001 Danny Sullivan	Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month...
Search Engine Watch	William Flaiz William's company Razorfish provides solutions that help clients measure and optimize their web site investments.
Search Engine Watch April 19, 2001 Danny Sullivan	iLOR Makes Google Even Better iLOR is a new search service that takes the power and relevancy of Google's results and adds on some nifty features than many searchers may find useful...
Search Engine Watch January 19, 2009 William Flaiz	Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone.
Search Engine Watch February 1, 2011 Mike Grehan	The Google Spam-Jam Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model for organic results.
Search Engine Watch December 8, 2004 Chris Sherman	Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program.