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Search Engine Watch
January 21, 2004
Danny Sullivan |
Eurekster Launches Personalized Social Search Personalized search has long been promised as an important next step for increasing relevancy. Now it comes not from Google or Yahoo but instead from tiny Eurekster, which opens to the general public today.   |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch
December 9, 2004
Chris Sherman |
Friendster, Eurekster Team Up for Personalized Search Friendster has rolled out a new internet search service powered by Eurekster that taps into your online social network to personalize and enhance search results. |
InternetNews
December 18, 2003
Zachary Rodgers |
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
Search Engine Watch
June 28, 2004
Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
Search Engine Watch
May 1, 2002
Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
May 25, 2004
Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
Search Engine Watch
November 20, 2003
Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
PC World
August 2004
Tom Spring |
Search Tangles Internet search is big business. But the drive for profits by search firms and the sites they index is taking its toll on the results in your browser. |
Information Today
January 2003
Paula J. Hane |
Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies. |
Search Engine Watch
October 14, 2003
Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Information Today
July 21, 2003
Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
Information Today
April 25, 2005
Paula J. Hane |
Search Engines Roll Out New Personalization Options Several major search engines, such as Ask Jeeves and Yahoo!, are offering personalization upgrades to retain searchers. |
InternetNews
February 5, 2004
Susan Kuchinskas |
SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com. |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
January 19, 2006
Chris Sherman |
Survey: Google, Yahoo Still Favorites in North America For the second year running, a Keynote Systems study says Google provides the most satisfying search experience among North American users, despite competitive maneuvering from all of the other major search services. |
InternetNews
March 1, 2005
Tim Gray |
Past is Prologue For Chief Yahoo Yahoo kicks off its 10th anniversary by opening up its platform to more developers, improving personalized search, and offering more opportunities to marketers. |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
InternetNews
December 8, 2006
Nicholas Carlson |
Analysts: You Can't Compare Yahoo to Google Sure, Yahoo does search like Google, but there's a lot more to the just-reorganized company. |
Search Engine Watch
August 26, 2004
Chris Sherman |
Search Engine Executive Roundtable, Part 2 How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
May 12, 2004
Danny Sullivan |
Is It Really Personalized Search? Both search and social networking are hot! But don't assume that new sites offering both types of services necessarily provide something else that's hot -- search personalization. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
In Search Of The Relevancy Figure Where are the relevancy figures? While relevancy is the most important "feature" a search engine can offer, there sadly remains no widely-accepted measure of how relevant the different search engines are. Turning relevancy into an easily digested figure is a huge, but necessary, challenge. |
Search Engine Watch
November 24, 2004
Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
InternetNews
March 2, 2004
Alexander Wolfe |
Search Guru Sees Multiple Engines Blooming Google won't be the only game in town, as niche players vie for a voice in ongoing 'search wars,' expert predicts. |
InternetNews
April 30, 2004
Robyn Greenspan |
Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
Search Engine Watch
February 27, 2004
Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Nice To See Google Back On Track! Will it last? - Anybody Experienced With URL Rewrite for IIS? - The -Noblog Option or Blog Tab: Can It Be Done? - SEMPO - Yahoo Recommends Keywords META and Image ALT Text - Yahoo Versus Google On Redirect Handling - Who Links to My Site? |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
