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The Motley Fool October 14, 2004 Brian Gorman	Dow Jones Toughs It Out Dow Jones met investors' mark, but its results aren't likely to be spectacular in the near term.
Knowledge@Wharton	Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers A common practice, trade promotion involves manufacturers giving cash or a discount to retailers in hopes that the retailer will in turn discount or promote their product to consumers. This arrangement can be a major source of friction between the two parties...
U.S. Banker February 2002 David Lo	Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps...
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
The Motley Fool April 18, 2006 Stephen D. Simpson	How Now, Dow? If Dow Jones has a better business, the stock already reflects it. Investors, take note.
Fast Company July 1, 2007 Rob Walker	Great Moments in Self-Promotion If you think being ad savvy is a modern phenomenon, think again.
InternetNews December 19, 2007 Stuart J. Johnston	Microsoft, Viacom in $500 Million Ad Deal Microsoft and cable giant Viacom announced Wednesday they've inked a deal to help Microsoft expand its online advertising presence.
The Motley Fool July 14, 2006 Rick Aristotle Munarriz	Jones Soda On Target The young pop soda star stays close to the cheap chic retailer.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
The Motley Fool January 21, 2004 Alyce Lomax	Knight Ridder's Slow News Day Are tough ad times almost over for the newspaper company?
InternetNews July 26, 2007 Nicholas Carlson	Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.
T.H.E. Journal August 2003	Jones Knowledge Releases Updated Open-License Course Management Software Jones Knowledge Inc. has released the new 2003 version of its free open-license online course management and delivery software, Jones e-education: Software Standard.
InternetNews September 12, 2007 Nicholas Carlson	Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there.
HBS Working Knowledge October 14, 2008 Sarah Jane Gilbert	Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units.
The Motley Fool November 15, 2004 Seth Jayson	Half a Billion for a Freebie Wall Street Journal publisher Dow Jones pays more than $500 million for Web-based MarketWatch.
BusinessWeek August 6, 2009 Jon Fine	Marketing's Drift Away from Media A broad recovery may not bring advertising with it. Companies have found other avenues amid "below-the-line" marketing.
The Motley Fool August 28, 2006 Alyce Lomax	Dow Jones' Selling Points The company's pitch to ditch some newspapers points to industry trends. Watching its continued strategic changes should prove interesting to investors who are keeping a close eye on the industry.
Entrepreneur November 2008 Robert Kiyosaki	Go Big or Go Home Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
InternetNews February 12, 2004 Janis Mara	IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates.
Entrepreneur December 2004 Kimberly L. McCall	Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation.
Search Engine Watch December 17, 2010 Melissa Mackey	Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
Entrepreneur February 2010 Jason Daley	That's One Career, to Go How Lisa Jones went from franchisee to VP at Jersey Mike's
Fast Company April 2002 Christine Canabou	Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account...
CRM November 15, 2004 Coreen Bailor	Marketing ROI Makes Jaguar Land Rover Purr The global automaker wanted to put the brakes on its inability to identify which marketing initiatives were gunning its revenue and which weren't.
InternetNews May 1, 2007	News Corp. Bids $5B on Dow Jones Empire Dow Jones issued a statement today that confirmed that it had received an unsolicited proposal from News Corp. to acquire all of the outstanding shares of Dow Jones common stock and Class B common stock.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
The Motley Fool October 18, 2006 Alyce Lomax	Slow News Day at Dow Jones Is Dow Jones' third quarter good news for investors?
Search Engine Watch June 23, 2008 David Szetela	Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.
HBS Working Knowledge August 16, 2004 Barwise & Meehan	Bull's-Eye: Target's Cheap-Chic Strategy Target's outside-the-box strategy made it the No. 2 discounter behind you-know-who. The company's success is examined in this excerpt from the new book Simply Better, from Harvard Business School Press.
InternetNews February 26, 2009 Kenneth Corbin	Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up.
The Motley Fool July 20, 2007 David Lee Smith	Rupert's Offer Chops Dow Jones' Quarter As intrigue surrounds two of its directors, Dow Jones' quarter suffers from Rupert's bid.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
InternetNews September 15, 2009	Nokia's Latest Buy: Mobile Geotargeted Ad Firm Nokia acquires location-based wireless ad firm in ongoing expansion beyond its core business.
The Motley Fool August 7, 2007 Rich Duprey	A Story Worth Writing News Corp.'s acquisition of Dow Jones is a deal that can help expand the premier business properties worldwide. One of Rupert Murdoch's goals for his new paper is to expand it's reach in Europe.
Search Engine Watch June 25, 2010 John Lee	One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform.
InternetNews October 5, 2007 Nicholas Carlson	Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.
Commercial Investment Real Estate May/Jun 2014 Jennifer Norbut	Networking Value As a featured panelist at the RECon 2014 event, Yvonne Jones will share insights on how retailers are using technology, including social media, to effectively market and position their properties.
The Motley Fool September 4, 2007 Rick Aristotle Munarriz	All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt.
The Motley Fool July 24, 2006 Alyce Lomax	Keeping Up With the (Dow) Joneses Dow Jones reports an upbeat second quarter, but it may be a pricey investment.
Search Engine Watch June 9, 2008 David Szetela	Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.
The Motley Fool April 22, 2004 Selena Maranjian	Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving.
InternetNews March 9, 2004 Janis Mara	Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR.
InternetNews December 31, 2007 Kenneth Corbin	Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag?
Entrepreneur October 2004 Catherine Seda	It's All About Results Wish you could pay for results instead of high hopes when it comes to online marketing? Then a pay-for-performance program may be right for your business.
InternetNews March 8, 2007 Nicholas Carlson	Online Ad Dollars Stay Hot Call it another banner year for sponsored links.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
The Motley Fool April 23, 2007 David Lee Smith	Gannett Joins the Slide Industry leader Gannett is no exception amid newspaper publishers' lower earnings. Investors, take note.
Fast Company July 2001 John Ellis	Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas!