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Search Engine Watch
December 3, 2003
Chris Sherman |
Search Engine Milestones for November 2003 Bizrate.com Launches Next Generation Shopping Search Engine... GO TOAST Unveils CampaignOptimizer... Yahoo Expands Search Functionality... Ask Jeeves Launches Smart Search for Products... Newsknife Reports Google News Watch Results... etc.   |
Search Engine Watch
October 1, 2003
Chris Sherman |
Search Engine Milestones for September 2003 Notable news and announcements from the web search world during the past month. |
Search Engine Watch
April 6, 2004
Chris Sherman |
Search Engine Milestones for March 2004 Notable news and announcements from the web search world during the past month. Yahoo! Search Launches New Content Acquisition Program... Ask Jeeves Acquires Interactive Search Holdings... etc. |
Search Engine Watch
December 11, 2003
Chris Sherman |
A Basket of Shopping Search Services A roundup of other shopping search services worthy of your attention, with links to notable shopping search articles from the past year. |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
ONLINE
Sep/Oct 2003
Greg R. Notess |
Internet Search Engine Update AlltheWeb now offers suggested spelling corrections.... Altavista has loaded larger multimedia databases for its image, audio, and video searches... AOL Search has added an image search database... Ask Jeeves has sold off its enterprise search division... etc. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
ONLINE
Jul/Aug 2002
Greg R. Notess |
Internet Search Engine Update AllTheWeb has had a redesign and new features added... AltaVista has begun a freshness initiative to bring its entire database more up-to-date... Answer Services have been popular... AOL Search will switch from Inktomi to Google this summer... Direct Hit no longer available... etc. |
Search Engine Watch
June 28, 2004
Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
Search Engine Watch
December 9, 2003
Chris Sherman |
What's New in Shopping Search It's been a busy year for the shopping search and product comparison services. Here's a look at what's new at the major players in the online shopping space. |
Search Engine Watch
May 1, 2002
Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch
September 2, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
Search Engine Watch
October 24, 2003
Danny Sullivan |
Google Launches Local Search Targeting & Search Forum Spotlight Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those searching from specific local areas in the United States. Also, a roundup of topics discussed at various search forums this week. |
Search Engine Watch
November 30, 2005
Chris Sherman |
What's New in Shopping Search 2005 A rundown of key changes and new services offered by the major players in the comparison and shopping search arenas. |
InternetNews
January 5, 2004
Janis Mara |
FindWhat Adds New Division, New Tool The second-tier paid search player beefs up its offerings to compete with the big boys. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
AOL Moves Fully To Google AOL Search changed to being fully Google-powered last week, completing a transition that was announced in May. Now both paid listings and crawler-based editorial results come from Google. |
Search Engine Watch
February 2, 2004
Chris Sherman |
Search Engine Milestones for January 2004 Open Directory Adds Previews Allowing Users To Visualize Links... Dogpile Toolbar Wins Award for Best Browser Toolbar Plug-In... Yahoo! Establishes Yahoo! Research Labs... etc. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting... |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
May 6, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Search Engine Strategies Coming To London, San Jose... Yahoo's Search Engine Continues Evolving... Google Buys Applied Semantics... Harvard Criticizes Google's Adult Content Filter... Inktomi, Google Win In Recent Relevancy Test... etc. |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
Search Engine Watch
May 19, 2004
Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
Search Engine Watch
July 1, 2002
Danny Sullivan |
Letter From Australia I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
Search Engine Watch
November 30, 2004
Chris Sherman |
Shopping Search Update 2004, Part 1 Here's a look at new and interesting developments at the major shopping search and comparison sites during 2004: BizRate/Shopzilla... Froogle... MSN Shopping... NexTag... PriceGrabber... Shopping.com/Dealtime...Yahoo Shopping... |
Search Engine Watch
December 23, 2003
Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
ONLINE
Jan/Feb 2004
Greg R. Notess |
Toolbars: Trash or Treasures? Search engines have tripped over each other this past year in offering up toolbars. Yet the insidious fault of toolbars lies in the over-reliance on the search engine that their constant presence engenders. |
InternetNews
January 12, 2004
Michael Singer |
New Google Shortcuts Tie Into Paid Listings The search engine launches five new tools based on public databases, but expect the bidding wars to intensify. |
ONLINE
Nov/Dec 2003
Greg R. Notess |
Internet Search Engine Update AlltheWeb has expanded the number of file types it indexes... Gigablast has been rather busy -- adding full Boolean searching, the indexing of PDF and other file types, and some metatags... Google has introduced a new operator, the tilde, for searching synonyms... etc. |
Search Engine Watch
January 20, 2005
Chris Sherman Gary Price |
AOL Search: Playing In the Big Leagues Now AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search. |
Search Engine Watch
November 24, 2004
Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
November 5, 2003
Danny Sullivan |
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
Search Engine Watch
December 6, 1999 |
Google Loses Virginity But Gains A Virgin And so finally it's come -- advertising on Google. They promised something other than banners when the site came out of beta, and Google delivers on that promise. |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Searching The AOL Time Warner Way Netscape Search used to be a powerhouse in the search world. Those heady days have declined, as Microsoft's Internet Explorer browser now commands the lion share of web users. However, Netscape Search has a new lease on life, via the AOL Time Warner network... |
Search Engine Watch
November 7, 2003
Chris Sherman |
Google's Deskbar A new Google Labs experiment called the Google Deskbar is a search application that lets PC users perform Google searches at any time from any application. Like the HotBot Deskbar, the Google Deskbar is a free software download that appears as a search box in the Windows taskbar. |
Search Engine Watch
October 8, 2003
Danny Sullivan |
AOL Renews With Google AOL has renewed its agreement with Google for search results in a new multiyear deal. |
Search Engine Watch
October 28, 2003
Danny Sullivan |
Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US. |
