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CRM August 2, 2004	Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM October 1, 2003 Paul Greenberg	A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them.
CRM April 13, 2004 Ginger Conlon	People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization.
CRM August 2, 2004	The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll.
CRM March 3, 2003 Ginger Conlon	Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail.
CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
CRM August 27, 2003 Ginger Conlon	Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors.
CIO February 1, 2002 Danielle Dunne	Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs...
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
CRM April 2006 Barton Goldenberg	Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support.
CRM January 2004 Barton Goldenberg	Is Government CRM the Next Big Boom? Citizens are customers, too. And government agencies are looking for better ways to serve them.
CRM July 1, 2004	The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools.
CRM August 2003 David Myron	6 Barriers to CRM Success And How to Overcome Them If Gartner's claims are accurate that about 50 percent of CRM implementations fail, and if Aberdeen Group is correct that in 2002 the CRM market reached $13.4 billion, then companies flushed about $6.5 billion down the toilet last year alone.
CRM October 2006	The 2006 CRM Market Awards--Table of Contents and Introduction At the crux of the success of CRM software are the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships. Their efforts and achievements are recognized here.
CRM December 2006 Barton Goldenberg	Getting Executive Buy-In: A Pocket Guide Don't take it for granted, define the CRM initiative's goals from the jump, and closely link the organization's business direction to the initiative.
CRM March 2004 Barton Goldenberg	People Make or Break a CRM Initiative What drives CRM success is getting the people, process, and technology mix right. The people side of a CRM initiative accounts for 50 percent of its success, so it is especially important to tackle that aspect from the outset
CRM March 8, 2012	Social and MobileCRM Boost Productivity by 26.4 Percent A survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople.
CRM October 2003 Ginger Conlon	How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions.
CRM May 2003 Frederick Newell	Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt.
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
CRM May 3, 2004 Jason Compton	CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes.
CRM January 2005 Barton Goldenberg	5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty.
CIO May 1, 2002 Lafe Low	What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management...
CRM September 19, 2014 Sameer Bhatia	5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success.
CRM August 2, 2004 Jerri Ledford	Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low.
CRM June 1, 2009	Who Owns the Social Customer? CRM magazine's in-depth report on the state of social media in CRM.
CRM July 1, 2004 Ginger Conlon	CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies.
CRM April 1, 2008	The Pulse How Does Your Company Handle its CRM Solution?
CRM April 1, 2004 Martin Schneider	ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes?
CRM April 2010 Barton Goldenberg	Your People Are Half the Battle You have a simple choice: Prepare your people or prepare for failure.
CRM July 2003 Laura Pollard	Enterprise Schmenterprise Who truly sees the value of enterprise CRM?
CRM August 27, 2003 Lisa Picarille	Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts.
CRM December 13, 2004 Eric Krell	The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track.
CRM December 2003 Paul Greenberg	Creating Realistic Customer Expectations Lessons about escalating customer expectations of CRM software beyond reason were not learned.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
CRM January 2010 Barton Goldenberg	Assessing Your CRM Situation You can't know where you are unless you look - and look hard.
CRM April 2015 Barton Goldenberg	Social CRM in Action Businesses discover the value of social communities.
CRM December 2003 Ginger Conlon	CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work.
CRM January 2004 Jason Compton	How to use training to get buy-in for CRM Unless CRM project leaders bring to the training table a clear picture of how their teams will accomplish these goals, their CRM strategy may be prematurely grounded.
CRM August 2, 2004 Chris Selland	Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
CRM April 2004 Jim Dickie	What Will Wake You Up at 3:00 A.M.? Executives say data issues are their number one CRM concern.
CRM March 2007 Colin Beasty	The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance.
CRM March 25, 2011 Jim Davies	Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives
CRM March 1, 2004 David Myron	Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm.
CRM May 2007 Barton Goldenberg	A CRM Initiative's Bermuda Triangle Two best practice suggestions for preventing -- permanently -- CRM user-adoption disappearance.
CRM March 3, 2003 Ginger Conlon	Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be?
CRM March 2012 Jim Dickie	Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists.
CRM August 2010 David Myron	Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards.