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Fast Company Samantha Cole |
5 Free Apps For Getting In The Olympic Spirit If you want to have the bod of an Olympian, be the water cooler expert on who won what, or just pretend you're Shaun White, this edition of Free App Friday is for you. |
Fast Company Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
Fast Company Alice Truong |
Tweet For Your Supper -- And Handbag: Brands, Customers, And The New "Social Currency" Many companies are offering freebies to customers that tweet about them. Is this an effective form of marketing, and is it good for their credibility? |
Fast Company Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
Pharmaceutical Executive February 1, 2014 Ben Comer |
The Active Patient: Faces Of Change Advocacy organizations and individual patients are getting more involved in every facet of the healthcare system, from drug R&D, to federal and state policy all fueled by the hour-to-hour passion of living with a disease and having access to social media. |
Pharmaceutical Executive February 1, 2014 Longacre et al. |
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media." |
CRM January 22, 2014 |
Offerpop Releases Inspiration, A Social Commerce Solution for Pinterest Offerpop Inspiration activates the creativity and passion of Pinterest audiences to create curated boards. Inspiration taps into more than 70 million Pinterest users, who are highly coveted customers for brands. |
Registered Rep. |
Most Influential Brokerages in Social Media A firm's social media footprint can say a lot about how a brand is perceived by clients and the public at large. Here, Wealthmanagement.com ranks brokerages by their social media influence. |
CRM February 2014 Leonard Klie |
10 Social Customer Service Tips New channel interactions don't have to be complicated. |
CRM February 2014 David Myron |
Should You Offer Social Customer Support? More progressive companies are moving beyond the experimentation stage and incorporating solutions that enable them to listen, analyze, and respond to customers on social media. |
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