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Entrepreneur March 2007 Janelle Elms |
Healthy Circulation When you sell on eBay and use the tools the company has created, you have plenty of marketing options to choose from.  |
Entrepreneur March 2007 Melissa Campanelli |
Feed Frenzy More e-tailers are marketing with RSS -- and finding success.  |
Entrepreneur March 2007 Catherine Seda |
Candid Camera Ignite a publicity wildfire on the web with a video blog.  |
Entrepreneur March 2007 Amanda C. Kooser |
Community Service Now you can take your ads to specific communities of mobile phone users.  |
Search Engine Watch February 15, 2007 Eric Enge |
Job-Hunt.org: An Old-Fashioned Success Story Building solid relationships, and doing some old-fashioned marketing, can be a successful business strategy.  |
Pharmaceutical Executive February 1, 2007 Daniella Koren |
Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers.  |
Pharmaceutical Executive February 1, 2007 John Smith |
Public Relations: Beef Up Clinical Trial Numbers Web-based public relations can make the difference in clinical-trial recruitment.  |
Pharmaceutical Executive February 1, 2007 Chris Saridakis |
Alternative Media: Stop, Click, and Listen Flashier rich-media advertisements add flare and functionality to otherwise static ads.  |
Reason February 2007 Radley Balko |
Universal v. Universal Last year Universal Studios decided to hype its movie Serenity by tapping the cult following of Firefly, the TV show that spawned the film. Someone forgot to tell the studio lawyers.  |
Search Engine Watch February 14, 2007 John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data.  |
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