Marketing

Magazine articles on marketing on the internet.

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CIO February 1, 2007 Margaret Locher	Targeting Customers in Second Life If you're trying to help your company or your customers market products or services in Second Life, where more than 84 million real-world dollars changed hands in 2006, beware: Old-world advertising wisdom won't play.
CRM February 2007 Jessica Sebor	Mercurial Marketing Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged?
Search Engine Watch January 31, 2007 Kevin Newcomb	Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader.
The Motley Fool January 31, 2007 Rick Aristotle Munarriz	What I Want From Google Big G may be gearing up to make a play for in-game advertising. Investors, take note.
InternetNews January 30, 2007 Ed Sutherland	Travel Companies, Cingular Settle Adware Case Three online advertisers have to pony up $100,000 and promise to stop using controversial adware as part of a settlement with New York State's Attorney General.
Search Engine Watch January 30, 2007 Bryan Eisenberg	Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them.
Bank Technology News January 2007 Michael Dumiak	Don't Shoot The Messenger Yes, broadband video and marketing blogs are here. Suggestion? First, banks need to finally get e-mail marketing right.
Bank Technology News January 2007 Holly Sraeel	When Using World's Best Marketing Tool, Show Restraint The relentless deluge of spam and the wide media coverage of phishing and identity fraud have turned off many consumers, taking the wind out of marketers' sails.
Bank Technology News January 2007 Hakan Akbas	Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs.
The Motley Fool January 26, 2007 Rick Aristotle Munarriz	Subtracting Ads at Netflix The online DVD renting pioneer scales back on its in-site banner ad initiative. Investors, take note.
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