Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch January 25, 2007 Kevin Newcomb	SearchDay # 1494 - SEMPO: A Look Ahead The search marketing industry group sees 2007 as a year of growth and stabilization.
The Motley Fool January 25, 2007 Steven Mallas	Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified.
InternetNews January 24, 2007 Nicholas Carlson	The Young, Smart And Loaded Watch Online TV For access to the young, the rich and the educated, advertisers should look to broadband video, according to a Nielsen Analytics report released today.
Search Engine Watch January 24, 2007 Patricia Hursh	Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
The Motley Fool January 24, 2007 Rick Aristotle Munarriz	Times Too Just as companies like Yahoo! and Google have turned to newspapers as a source for online and offline advertising respectively, why can't the convergence go both ways? In fact, how can it not?
InternetNews January 23, 2007 Nicholas Carlson	Yahoo Feels a Growth Pinch in '06 Yahoo closes books on a wild ride of a year with lower profits and high hopes for a new ad platform.
Entrepreneur February 2007 Kimberly L. McCall	How Healthy Are Your Sales? Give your sales a checkup by analyzing crucial data.
Entrepreneur February 2007 Catherine Seda	Lost and Found Don't leave your website visitors in the dark. Find new customers by turning your error page into a marketing message.
Entrepreneur February 2007 Gwen Moran	Syndicating Your Coupons Create, manage and send out coupons to prospects with an online service.
Entrepreneur February 2007 Melissa Campanelli	Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
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