Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch January 23, 2007 Kevin Newcomb	Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs.
The Motley Fool January 22, 2007 Rick Aristotle Munarriz	Google's Game Face Google may be gearing up to make a play for in-game advertising.
Search Engine Watch January 18, 2007 Kevin Newcomb	Weather.com's SEO Efforts Rest Heavily on Analytics Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts.
The Motley Fool January 18, 2007 Rick Aristotle Munarriz	MIVA Matters The paid-search pioneer follows the real leaders into an area it doesn't belong.
InternetNews January 16, 2007 Nicholas Carlson	Pension Fund Blocks AOL Bid For TradeDoubler AOL moved to buy its top Swedish rival for roughly $900 million. Can they seal the deal?
BusinessWeek January 22, 2007 Robert D. Hof	The Small Fry Sour On Search Ads Priced out by brand giants, the outfits that pioneered search marketing are looking elsewhere.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
The Motley Fool January 11, 2007 David Lee Smith	Newspaper Publishers Unite Online The largest U.S. newspapers join forces to sell Web ads. Newspaper publishers' advertising volumes are too far in the hole to make such firms attractive investments.
The Motley Fool January 10, 2007 Alyce Lomax	Gathering Shoppers at Borders The bookseller is the latest to jump on the social-networking bandwagon. It doesn't hurt for Borders to try to drive retail traffic and sales -- both online and to its bricks-and-mortar locations -- in this way.
Search Engine Watch January 4, 2007 Kevin Newcomb	It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology.
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