Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 81-90 Newer>

InternetNews December 22, 2003 Janis Mara	Kia Goes Online to Battle "Budget" Stereotype The Korean carmaker uses the Internet to build the foundation for an offline blitz.
Search Engine Watch December 22, 2003 Elizabeth Osmeloski	Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates.
InternetNews December 19, 2003 Robyn Greenspan	Heavy Traffic Days Research concludes that the early part of the week is the most active for surfing and sending e-newsletters.
InternetNews December 19, 2003 Zachary Rodgers	Execs & Accounts for December 19, 2003 OgilvyInteractive recruits Lot21 founder to direct New York operations... Tribesoft wins a housewares client... Medical list manager MMS makes a hire...
InternetNews December 19, 2003 Zachary Rodgers	One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising.
InternetNews December 19, 2003 Pamela Parker	Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets.
InternetNews December 18, 2003 Zachary Rodgers	Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
InternetNews December 16, 2003 Susan Kuchinskas	Will DMA CEO's Retirement Make Way for Interactive? An opening in the top slot at the Direct Marketing Association could presage a change in the organization's position on online marketing. Or maybe not.
Inc. December 2003 Michael Fitzgerald	Internet Icebreakers Friendster-like sites help small companies get a foot in the sales door.
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