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Pharmaceutical Executive December 1, 2006 Amin & Estrella |
Alternative Media: Health on Demand Targeted video-on-demand offers pharma an entertaining new way to reach consumers.  |
CRM December 1, 2006 Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing.  |
The Motley Fool December 1, 2006 Rick Aristotle Munarriz |
You Blew It, Amazon! A high-profile promotion proves risky. Amazon is in rare form here because it's usually the dependable one over the holidays.  |
The Motley Fool November 30, 2006 Tim Beyers |
Who Will Cash In on Virtual Ads? With EA officially measuring ad inventory and Second Life sporting an economy large enough to attract the Internal Revenue Service, the virtual has never been more real for digital marketers.  |
Search Engine Watch November 29, 2006 Greg Sterling |
Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide.  |
The Motley Fool November 27, 2006 Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come.  |
PC World November 20, 2006 Yardena Arar |
Consumer Watch: Is That a Sales Pitch in Your Pocket? Get ready for the age of mobile marketing, coming soon to your cell phone.  |
Entrepreneur December 2006 Catherine Seda |
The Genuine Article Draw in new business by writing a helpful, well-researched web article.  |
Entrepreneur December 2006 Amanda C. Kooser |
What's the Word? Keeping track of search engine marketing.  |
InternetNews November 16, 2006 Michael Hickins |
Google Looks to Drive More Mobile Ads Google said it is expanding a trial with mobile ads to more countries and hopes its partners come along for the ride.  |
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