Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 831-840 Newer>

Entrepreneur October 2006 Catherine Seda	What's the Best Day to Send E-Mail? What's the best day to send e-mail?
InternetNews September 25, 2006 Michael Hickins	Microsoft Makes Unified Ad Pitch Microsoft is combining its global advertising products and services into a unified offering called Microsoft Digital Advertising Solutions.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
InternetNews September 25, 2006 Nicholas Carlson	NYTimes Revenue Dips The latest numbers from the New York Times Company confirm that advertisers and readers really are going online and leaving print to suffer in its old age.
Fast Company October 2006 Yuval Rosenberg	True Story Online expression evolves from blogging to multimedia storytelling - and it's not just for bedtime.
BusinessWeek October 2, 2006 Brian Grow et al.	Click Fraud What marketers should know about the "dark side" of online advertising.
BusinessWeek October 2, 2006 Elgin & Grow	Taking The Search Engines To Court Under pressure from advertisers, Google Inc. and Yahoo! Inc. are adjusting the way they deal with click fraud. Several lawsuits filed on behalf of hundreds of advertisers have helped fuel the modest changes.
BusinessWeek October 2, 2006 Bruce Einhorn	Advertisers In China Are Getting Burned, Too China has a reputation in the U.S. as a haven for click-fraud artists. Now, Chinese advertisers say they, too, have fallen victim to the proliferating racket.
BusinessWeek October 2, 2006 Brian Grow	Doing Business With A Controversial Partner Yahoo turns ads over to a company associated with suspicious clicks, inflated bills, and "rogue" software.
BusinessWeek October 2, 2006 Ben Elgin	Click Fraud's Next Frontier If you place an advertisement on Google or Yahoo!, and you're paying the search giants each time somebody clicks, it would be nice to know that the clicker is a human being who might actually purchase your product. Unfortunately, there are no such assurances.
<Older 831-840 Newer> Return to current articles.