Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch August 31, 2006 Tony Wright	The Taming of the Bots All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad?
The Motley Fool August 31, 2006 Rick Aristotle Munarriz	G Is for Google PBS stands for Pretty Big Sponsor when it comes to Google. Thanks to Google's breadth of advertisers and its contextual prowess, PBS is getting sponsors that are pretty spot-on.
Search Engine Watch August 30, 2006 Christine Churchill	Pricing Models for the Small SEM Shop How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice.
Search Engine Watch August 29, 2006 David Wallace	Generating Buzz With Link Baiting and Viral Campaigns What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns.
BusinessWeek September 4, 2006 Heather Green	It Takes A Web Village Private online communities are providing special insights into customers' needs.
InternetNews August 28, 2006 Clint Boulton	Google, eBay Make Nice on Text Ads, Click-to-Call Looking to shore up their position against Microsoft and Yahoo in the fiercely competitive market for Internet advertising services, Google and eBay struck a multi-year deal to work together on text-based and click-to-call advertising.
Search Engine Watch August 28, 2006 Patricia Hursh	Winning Big With a Small Search Marketing Budget Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.
The Motley Fool August 28, 2006 Rick Aristotle Munarriz	eBay Falls Into Google's Sticky Arms The hot and cold relationship between eBay and Google got steamy again this morning after the companies agreed to join forces in an online advertising alliance outside the United States.
Entrepreneur September 2006 Amanda C. Kooser	Food for Thought Got a great food idea? Submit it directly to Kraft.
The Motley Fool August 25, 2006 Rick Aristotle Munarriz	Amazon Fights Back Amazon has a new weapon. You! It's still too early to gauge the success of Omakase, much less pronounce it, but now Amazon is hoping to raise the stakes again by rolling out its new aStore feature.
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