Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 71-80 Newer>

Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
Search Engine Watch December 7, 2003 Danny Sullivan	Google Dance Case Studies Real life stories of how sites were impacted by the recent Google ranking changes, with an analysis of factors that may be in play.
Search Engine Watch December 1, 2003 Danny Sullivan	Google Dance Syndrome Strikes Again There's been a new outbreak of Google Dance Syndrome, causing some web sites last month to lose top positions for some search terms. However, unlike previous outbreaks, a cure exists that makes it easy to compare results from old to new Google.
BusinessWeek December 8, 2003 Stephen Baker	Pop-Up Ads Had Better Start Pleasing With the means to block them on the rise, their last hope is to entice, rather than irritate
Search Engine Watch November 26, 2003 Troy Perkins	Search Engine Marketing Professional Organization Debuts At the gala inaugural meeting of the Search Engine Marketing Professional Organization, the group's board outlined the organization's mission and extended a welcome to all search marketing industry professionals.
Search Engine Watch November 25, 2003 Catherine Seda	Dayparts & Other Search Engine Paid Listings Evolutions When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts.
Search Engine Watch November 24, 2003 Chris Sherman	Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns.
Search Engine Watch November 20, 2003 Danny Sullivan	Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program.
Entrepreneur December 2003 Catherine Seda	What a Deal! Attract customers with online coupons.
Entrepreneur December 2003 Nancy Michaels	To the Letter How to really reach out to customers and potential customers with a newsletter
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